Many people consider word count as a simple and indistinct factor, but that is not actually the case. Word count is one of the most important metrics in SEO.
This article will discuss the role that word count plays in SEO and how users can take advantage of it to produce better content.
What is “Word Count” and why is it important?
“Word Count” is a very simple metric that measures how many words are on a web page in total.
It is usually provided by tools that analyze and report on the text’s count in any structured content.
It is used by search engines to determine the relevancy of a page and thereafter rank it higher in search results.
Does Word Count Matter for SEO? Ideas to improve your content
The higher the word count, the more relevant and high-quality content you have to offer your readers.
It is important to understand that not all pages need to be as long as others; it is all about delivering high-value content, which will ultimately help increase your website’s visibility on Google and increase traffic.
Your goal should be to create a large number of quality and unique articles. That way, you can achieve a good ranking for your target keywords in search results.
1. Ensure User-Oriented Content
In order to make things as simple and informative for the readers as possible, it must be made sure that the content created complements its purpose.
This means that any content must be created with the benefit of the audience in mind and must carry enough credible information to facilitate the intended readers.
The late Apple CEO Steve Jobs once said: “People who know what they’re talking about don’t need PowerPoint.” This implies that you do not require sophisticated software to make your point.
2. Create Sufficient Content
It is important to understand that not all pages need to be as long as others.
It is all about delivering high-value content, which will ultimately help increase your website’s visibility on Google and eventually increase traffic.
Your goal should be to create a large number of quality, unique articles so that you can achieve a good ranking for your target keywords in search results.
3. Be Specific and To The Point
Be specific in what you write about, do not just say “content” or “website.”
Instead, say “website about [topic]” or “content on [topic]” or, even better, “great article on [topic].”
According to research, our attention span has markedly decreased in just 15 years.
In 2000, it was 12 seconds.
Now, 15 years later, it’s shrunk significantly to 8.25 seconds.
In fact, scientists reckon we now have shorter attention spans than goldfish, who are able to focus on a task or object for 9 seconds.
Make sure that you count your words and character in this regard.
For this, you can use a smart word counter tool, which can conveniently and accurately provide you with a real-time count of the words in your content.