Does Word Count Matter for SEO? Ideas to Improve Your Content

Introduction

Many people consider word count as a simple and indistinct factor, but that is not actually the case. Word count is one of the most important metrics in SEO.

This article will discuss the role that word count plays in SEO and how users can take advantage of it to produce better content.

What is “Word Count” and why is it important?

“Word Count” is a very simple metric that measures how many words are on a web page in total.

It is usually provided by tools that analyze and report on the text’s count in any structured content.

It is used by search engines to determine the relevancy of a page and thereafter rank it higher in search results.

Does Word Count Matter for SEO? Ideas to improve your content

The higher the word count, the more relevant and high-quality content you have to offer your readers.

It is important to understand that not all pages need to be as long as others; it is all about delivering high-value content, which will ultimately help increase your website’s visibility on Google and increase traffic.

Your goal should be to create a large number of quality and unique articles. That way, you can achieve a good ranking for your target keywords in search results.

1.    Ensure User-Oriented Content

In order to make things as simple and informative for the readers as possible, it must be made sure that the content created complements its purpose.

This means that any content must be created with the benefit of the audience in mind and must carry enough credible information to facilitate the intended readers.

The late Apple CEO Steve Jobs once said: “People who know what they’re talking about don’t need PowerPoint.” This implies that you do not require sophisticated software to make your point.

2.    Create Sufficient Content

It is important to understand that not all pages need to be as long as others.

It is all about delivering high-value content, which will ultimately help increase your website’s visibility on Google and eventually increase traffic.

Your goal should be to create a large number of quality, unique articles so that you can achieve a good ranking for your target keywords in search results.

3.    Be Specific and To The Point

Be specific in what you write about, do not just say “content” or “website.”

Instead, say “website about [topic]” or “content on [topic]” or, even better, “great article on [topic].”

According to research, our attention span has markedly decreased in just 15 years. 

In 2000, it was 12 seconds.

Now, 15 years later, it’s shrunk significantly to 8.25 seconds.

In fact, scientists reckon we now have shorter attention spans than goldfish, who are able to focus on a task or object for 9 seconds.

Make sure that you count your words and character in this regard.

For this, you can use a smart word counter tool, which can conveniently and accurately provide you with a real-time count of the words in your content.

1.    Break up Content

This is another very important point that must be considered when creating content.

As we mentioned above, the reader’s attention span is quite low.

It is essential that the writer breaks up the content and ensures maximum readability.

For this, the writer can use bullet points and headings within his writing so that the content is easy to read and the reader can easily go through the entire article without having any issues.

2.    Avoid Technical Lingo

This is the last point that really matters a lot in this work.

Most people on the internet are not as tech-savvy or as technical as the rest of the users and have issues with technical terms and jargon.

For an in detail explanation, here are 5 examples for you:

Jargon can be found in a variety of fields, from law to education to engineering. Some examples of jargon include:

• Due diligence: A business term, “due diligence,” refers to the research that should be done before making an important business decision.

• AWOL: Short for “absent without leave,” AWOL is military jargon used to describe a person whose whereabouts are unknown.

• Hard copy: A common term in business, academia, and other fields, a “hard copy” is a physical printout of a document (as opposed to an electronic copy).

• Cache: In computing, “cache” refers to a place for short-term memory storage.

• Dek: A journalism term for a subheading, usually one or two sentences long, that provides a brief summary of the article that follows.

Reference

Nordquist, Richard. 2019. “Definition and Examples of Jargon.” ThoughtCo. 

3.    Specific Content Guidelines by Google

Avoid the following techniques:

• Automatically generated content intended to manipulate search rankings.
• Participating in link schemes
• Creating pages with little or no original content
• Cloaking
• Sneaky redirects
• Hidden text or links
• Doorway pages
• Scraped content
• Participating in affiliate programs without adding sufficient value
• Loading pages with irrelevant keywords
• Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
• Abusing structured data markup
• Sending automated queries to Google

Conclusions:

Any company must have search engine optimization (SEO). It includes a number of elements that optimize the content, produces new leads, boost organic traffic, and increase the web business’s reputation and profitability in its market. In order to compete for the first page, you need to optimize your business website or online eCommerce for SEO.

This article covered the topic of word count and its importance within SEO. Many people consider word count as a simple and indistinct factor, but that is not actually the case. Word count is one of the most important metrics in SEO.

“Word Count” is a very simple metric that measures how many words are on a web page in total.