In our digital world, any business needs to have a website, especially if you are running a side hustle or a small business. If you plan to have a lot of clients, you need to have an online presence where you can be passing to your clients. Building a website is not a hard task. For example, Web design for doctors pages does not have to feel like a daunting project. Even if you don’t have the experience and the technical know-how, there are still lots of available tools that can aid you in this endeavor. All you’ll need is an ounce of determination and a bucket-load of patience.

Today, we’re going to share with you a few of the essential tools you’ll need as you create your website. And then, we’ll give you some tips to pave your website’s way to success.

TO BUILD YOUR WEBSITE

  1. DOMAIN NAME

All websites require their own address, so have you decided on your domain name? Most of the time, the domain name is exactly the same as your business name but the choice is up to you. One of the first things you’ll have to do is to secure your domain so others don’t snatch it up like lightning. (It’s actually a thing and it’s called domain name squatting.) You can go to sites like GoDaddy to purchase your domain and they’ll also be able to help you out with #2.

  1. WEB HOSTING

Aside from the domain, your website cannot exist without hosting. This is how you actually link your domain to the World Wide Web, so you can really understand how important it is to your investment. Aside from GoDaddy, HostGator is another popular choice. 

  1. WEBSITE BUILDER

If you’re absolutely new to the process, we recommend that you use WordPress to build your website. After all, it is already the most trusted website builder out there relied on by at least 40 percent of all the world’s web pages. Setting up your online profile there will be a breeze. You’ll only really have to worry about the content you put in.   

  1. CONTENT OPTIMIZATION

Finally, once the backbone of your website is fully set up, you’ll want to make sure that the media you add will help you pull in the numbers. Whether you plan on adding a blog or video content, it is important that you beef up your features with the keywords people usually enter in search engines like Google. This is what Search Engine Optimization is all about. It is a type of marketing technique you can either do yourself or hire a professional for so you can just lie back and wait for the hits to come in.

  1. WEB DESIGN

Other tools for designing your website are also sprouting all the time like mushrooms on the internet. But if you are really keen on creating art and other media to decorate your website, you can do basic programs like Adobe Photoshop. It’s better to use images that you actually created yourself instead of stock pictures on the web. On the other hand, if you don’t have the time allowance to make your own images, you can always rely on sites like Pixabay for your royalty-free pictures.  

Now that you know the basics, it’s time to learn what it takes to truly get your website off the ground.  

Why Your Company Should Avoid Cheap Websites

TO ATTRACT CLIENTS

  1. LESS IS MORE

Nobody really likes clutter, whether in physical or virtual space. Try to make this your motto as you design your website. Too much text and no pictures can be information overload to casual visitors and you don’t want them hurrying to close the tab containing your page.

Make a plan on how you want each page to look. We recommend sticking to a template. This strategy will also contribute to giving your website a distinct personality that will go a long way to boosting your brand.  

  1. CONTACT INFORMATION

When someone arrives at your website from a Google click, you can’t really tell how long they’ll linger. Even if you have a dedicated contact information page, try to make your basic contact info visible on each page of your site.

Since we are dealing with a medical website, it is better if you invest in and have a phone number as an open line of communication. After all, the sooner people reach you, the sooner you convert them into clients.  

  1. THE FASTER, THE BETTER

In a survey, 47% of respondents agreed that each page of a website should be able to fully load in two seconds or even less. This is another reason why a simple design is perfect for you to attract patients. You don’t want too much media loading on each page that they’ll eventually go back to Google to click on the next search result.

This tip might require some technical savvy. A few ways to ensure your website loads fast are by lessening its plugins, caching versions of your pages, and by using adaptive images. But don’t go sleeping on us just yet! Take it step by step and you’ll definitely see results in due time because this is a worthy investment to learn about.  

  1. USER-FRIENDLINESS

Once you have implemented and mastered our first three tips, this will be a piece of cake.

Think of your favorite websites to visit and personally evaluate them based on their ease of use. With this assessment, go back to your own website and see if you can apply these improvements wherever suitable.

Here’s a brief checklist to know if your website is usable for everyone:

  • Do your images come with alternative text for those with seeing difficulties?
  • Is your site navigable with the exclusive use of a keyboard (for people who are unable to use a computer mouse)?
  • Do your videos contain closed captioning for those with hearing disabilities?

Since you will be providing healthcare services, it will also be important to cover all your bases and adhere to The Americans with Disabilities Act. These are actually just the tip of the iceberg because there is a whole host of guidelines you have to consider. You can check out this page for the universally acknowledged standard.

 

At the end of the day, building and maintaining a website can feel like a tough job, but nobody ever said success is easy to attain. If you put in the work, there’s no reason for you not to see results. 

Are you ready? 

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