TO ATTRACT CLIENTS
LESS IS MORE
Nobody really likes clutter, whether in physical or virtual space. Try to make this your motto as you design your website. Too much text and no pictures can be information overload to casual visitors and you don’t want them hurrying to close the tab containing your page.
Make a plan on how you want each page to look. We recommend sticking to a template. This strategy will also contribute to giving your website a distinct personality that will go a long way to boosting your brand.
When someone arrives at your website from a Google click, you can’t really tell how long they’ll linger. Even if you have a dedicated contact information page, try to make your basic contact info visible on each page of your site.
Since we are dealing with a medical website, it is better if you invest in and have a phone number as an open line of communication. After all, the sooner people reach you, the sooner you convert them into clients.
THE FASTER, THE BETTER
In a survey, 47% of respondents agreed that each page of a website should be able to fully load in two seconds or even less. This is another reason why a simple design is perfect for you to attract patients. You don’t want too much media loading on each page that they’ll eventually go back to Google to click on the next search result.
This tip might require some technical savvy. A few ways to ensure your website loads fast are by lessening its plugins, caching versions of your pages, and by using adaptive images. But don’t go sleeping on us just yet! Take it step by step and you’ll definitely see results in due time because this is a worthy investment to learn about.
Once you have implemented and mastered our first three tips, this will be a piece of cake.
Think of your favorite websites to visit and personally evaluate them based on their ease of use. With this assessment, go back to your own website and see if you can apply these improvements wherever suitable.
Here’s a brief checklist to know if your website is usable for everyone:
- Do your images come with alternative text for those with seeing difficulties?
- Is your site navigable with the exclusive use of a keyboard (for people who are unable to use a computer mouse)?
- Do your videos contain closed captioning for those with hearing disabilities?
Since you will be providing healthcare services, it will also be important to cover all your bases and adhere to The Americans with Disabilities Act. These are actually just the tip of the iceberg because there is a whole host of guidelines you have to consider. You can check out this page for the universally acknowledged standard.
At the end of the day, building and maintaining a website can feel like a tough job, but nobody ever said success is easy to attain. If you put in the work, there’s no reason for you not to see results.
Are you ready?