Focus on visual identity.
Many small businesses can improve their brand greatly by optimizing or even creating a visual identity. You need to have a logo, website design, and color pattern that opens people’s eyes. If you do it right, people will recognize your brand just by your logo, or in some cases, even just your color scheme. There have been many studies done on how colors affect how people view businesses. Even something this simple can drastically increase your sales. Coca-Cola is an example of a company with a visual identity. Almost every person in the world knows Coca-Cola’s logo and colors. It’s actually said that Coke’s brand itself has real-world value. This drives home how important branding is!
Invest in branded product packaging to reinforce your visual identity. You can leverage your product packaging to build a positive first impression and increase brand awareness and recall. The more people remember your brand and the greater their familiarity with it, the more likely they are to look for your products and choose them over others.
Find your voice.
Every small business needs a voice. Every day, more and more small businesses are gaining an online presence. Even local small businesses can profit greatly from having an online presence. Whether it’s a Facebook page, a blog, or a website, you need to develop a voice. Focus on finding a single tone and style of writing. This will help your customers get used to your business’s voice. Post frequently and run promotions on your Facebook page or blog, as this will draw in more clients, as well as keep existing ones loyal to your brand.
Search Analytics/Social Media
You can always use tools like Google Analytics or Google Trends to see what your potential clients are searching for on the internet. It can be very beneficial to see what terms people use when searching for similar services or products to yours. If your business doesn’t have a social media account, seriously consider getting one! It’s one of the most valuable and also cheapest ways to drum up more business. If you post frequently, you will keep your clients more interested and active in your small business. You can analyze social media trends for similar businesses and keep in touch with what is hot.
Consider running surveys on your website, blog, or Facebook page to get a grip on what your customers and clients think about your business. Surveys can be incredibly useful to see how your marketing and branding efforts are paying off. Ask questions about competing brands, likes and dislikes, and ways to improve.
If you’ve got the hustle and determination to learn, you can begin branding your local small business entirely on your own! If you don’t have as much time or as much experience, you can do some things on your own and hire a service to help you out with their experience and know-how. Whichever route you choose, you can be sure that branding your local small business is one of the most important things you can do.