#3 Be More Visible
One reason the NBA brand is so unforgettable is that people see it everywhere. Jerseys, billboards, clothing, and NBA trademarks are all around us. The NBA has a store where they sell merchandise that further increases their visibility. Establishing that kind of presence increases the visibility of the brand. What you can do to the same is to work with influencers on social media, especially Instagram, to get your story out there. Respond to people who are interested in the brand and keep engaging with the target audience. Collaborate with professionals and get your story on major platforms for a chance to increase brand awareness.
#4 Dominate the Spotlight
Being the best in your niche will help boost your brand to the next level. The NBA has secured its place in the spotlight by getting involved in pop culture. The way you can secure your spot is by closely associating your brand to popular trends. Influencer marketing can be a great way to get started if you cannot afford celebrity endorsements yet. The key is to make sure your brand’s name comes across whenever someone searches the specific niche or product related to the company. Keep in mind that attracting so much attention can bring online security risks. It would be best to use a VPN to protect your network from unwanted intruders.
#5 Build Brand Consciousness
Finally, one of the most important marketing strategies that the NBA uses is building brand consciousness. This includes getting involved in social causes, raising awareness about social issues, as well as leaving a positive impact on society. One way the NBA builds brand consciousness is by showing a good dose of diversity in their marketing. Introducing diversity can open doors to new markets and audiences. For example, featuring Mexican or Asian models can help a brand reach out to these specific markets. The overall goal is to send a positive message and help deal with current issues in society.
The NBA brand has achieved global dominance by combining some of the smartest marketing techniques out there. Simply copying these steps will guarantee success in online branding, especially within a specific niche.