• Designing A User-Friendly Website

What To Consider When Designing A User-Friendly Website

Navigating the digital world is becoming more and more challenging as new technological advancements emerge. Because of this, businesses and organizations running a website should consistently keep up with their web design. Is your website generating enough traffic and conversions? As we step into another year, fresh opportunities for digital marketing await.

Designing A User-Friendly Website: The Good, The Bad, and The Ugly

Upon finding your business for the first time, potential customers search for your brand online. Essentially, 94% of first impressions directed to your brand is linked to your web’s design. How would you like your brand to be viewed by visitors and repeating customers? It’s time to get your web design in check.

When designing an excellent website, it’s a big no-no to think in your own shoes. Instead, ask yourself, ‘how can I make my website as appealing to my users as possible?’ User experience (UX) and user interface (UI) are vital web design aspects that should come into play.

With this mindset, along with these six considerations, you’ll be able to design a user-friendly website:

Information Architecture

Running a visually attractive website isn’t everything. You can’t achieve an interactive and functional web design without organizing your content in the first place. You have to ensure that it works. This is where information architecture comes into the picture.

Information architecture is like home architecture. How can you paint the walls with your favorite color if the walls themselves are poorly established? To make your website user-friendly, you have to invest in making it functional with information architecture, which is what Laughing Samurai and similar web design services specialize in.

Mobile-first Indexing and Mobile Optimization

With the increasing mobile user population today, integrating mobile-friendly efforts for your website isn’t just helpful but necessary. As many people browse content using their mobile phones, there are high possibilities that your website is viewed on a smaller screen.

In 2016, the top search engine, Google, initiated mobile-first indexing to give way to a better mobile experience. When a new website is registered, its contents will run on Google’s smartphone–Googlebot. The website’s mobile-friendly content will be analyzed and ranked against other websites. The more mobile-friendly your content is, the higher your position in the search engine results will be.

Hence, you should take all browsing devices into account when designing your website. You should ensure that your web content and design will run smoothly on desktop computers, tablets, wearables, and, most importantly, mobile phones.

SEO Website

Search Engine Optimization (SEO)

Poor web traffic is the root of all things ugly in your business as it may result in fewer visitors, fewer conversions, higher operating costs, and fewer revenues. To increase organic website traffic, it’s time to invest in search engine optimization (SEO) efforts, especially since 68% of online experiences begin from a search engine.

Essentially, SEO is a practice to generate more traffic into your website without paid advertising. To understand SEO in a better light, take a look at how it benefits your brand and why you need it:

  • Serves as the primary source of website traffic
  • Builds trust and credibility
  • Create brand awareness and recognition to the public
  • Increase engagement, traffic, and conversion
  • Allows businesses to understand the web environment better
  • It’s cheap yet full of potentials

Overall, SEO implementation in your website can bring a better user experience as it primarily focuses on optimizing your content for search engine rankings. Thus, consider some SEO actionable practices to boost your online presence. SEO Actionable Practices: Tricks to Get it Right and Tips To Get Rid Of

Users’ Feedback and Concerns

While reaching out to prospective clients, it’s also essential to give your visitors a way to reach you. Acknowledging user feedback is vital to your entire brand’s development. Therefore, another thing to consider in building a user-friendly website is to add a website section dedicated to customer feedback, like a contact form.

Compared to providing contact information alone, it’s better to design a contact form on your website to immediately answer urgent and essential concerns. Also, it lessens your susceptibility to unwanted and malicious emails.

Users will highly appreciate the presence of a contact form whenever they have to raise an issue or express their opinions regarding your website. After all, 96% of consumers express that customer service is an important factor in trusting a brand.

Cybersecurity and Data Privacy

Companies always prioritize cybersecurity awareness and management inside the organization. However, protecting your customers from the outside is as critical as safeguarding your organization from the inside. To further increase the user-friendliness of your website, make sure to focus on web security and customer data privacy efforts.

Sixty-four percent of businesses have experienced some form of web-based attacks. As a customer, would you want to get yourself involved in a company with a history of cyberattacks?

Online attacks are getting more sophisticated and unnoticeable today, so ensure that you invest in security efforts to protect yourself from hackers. Particularly, if you run an online store where purchases are made, it’s important to protect your client’s personal and banking information.

Web Analytics

As you’ll notice throughout the article, several statistical data were presented. These percentages aren’t added only for display as these figures are valuable for success, and your business should learn how to find, analyze, and put them into action.

At the end of the week, month, and year, you should always generate and evaluate web analytics reports. Since numbers and figures don’t lie, you can identify your website’s strengths and weaknesses based on collected data. By tracking your visitors’ behaviors and decisions, you can find which website aspects and elements to improve to provide a better user experience.

Take-Home Message

User experience is an absolute dealbreaker in the online world. If you don’t pay attention to your users’ experiences when they use your website, expect that users won’t pay attention to your website. By noting these points discussed, you can find better ways to make your website more user-friendly.

While these considerations are crucial to your web design, keep in mind that there are no strict rules when designing your website as businesses have varying niches, philosophies, goals, budgets, needs, and preferences. However, what’s certain is that web design will continue to transform along with new tech trends, so your business should be on the keen lookout for these.

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Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that DesignFreeLogoOnline cannot and will not be held liable for any action taken as a result of using the information in this article.