In today’s competitive landscape, your website is often the first impression potential customers will have of your business. If your site is outdated, difficult to navigate, or simply not up to par with your competitors, you could be losing out on valuable leads and sales. (For this, you may also consider a sales tracker.)
When it needs updating, be sure not only do you have a clear idea of what needs changing but also how and when those changes should take place, so they don’t disrupt customer flow or leave them confused about the new version!
Also, if you’re not happy with the overall look of your website or feel like it doesn’t reflect your brand, it may be time for a change. But let us make sure.
Here are five signs that it might be time for a new website design:
1. How often do you update your website?
If your website’s design is more than a few years old, it’s probably time for an update. A dated design can make your business look out of touch and behind the times.
It’s time to refresh, even if it’s just a few months since you’ve updated your website.
Your website should regularly update with new content, photos, and blog posts.
Updating your website helps improve your SEO and keep your site looking fresh. Plus, new content will help keep people coming back to your site.
In addition, more recent designs are usually more user-friendly and responsive, which can help improve your website’s performance.
So, don’t settle with a website that looks outdated. Instead, talk to a website design company today.
2. How often do you ask your customers for their opinion?
Did you know that website reviews can have a pretty significant impact on your website design?
That’s right – website reviews can help improve your website design in several ways.
For starters, website reviews can give you an idea of what people say about your website. This feedback can be precious when making changes to your website.
Additionally, website reviews can also help to improve your search engine ranking.
Good reviews often contain keywords that search engines will pick up on, which can help you rank higher in search results.
Finally, website reviews can also help build trust and credibility with potential customers.
After all, if people take the time to write positive reviews about your website, they’re experiencing good things.
And when potential customers see that others have positive experiences with your website, they’ll be more likely to trust you.
If you’re not constantly asking your customers for feedback, you’re missing out on a valuable opportunity to improve your business. There is no shame to it. This is business talk.
So if you’re looking to improve your website design, keep an eye out for website reviews. They just might hold the key to success.
3. Do you have a mobile-friendly website?
In today’s mobile-centric world, it’s more important than ever for businesses to have a website designed for mobile devices.
A mobile-friendly website makes it easy for users to navigate and find the information they want without zooming in and out or scrolling sideways.
A mobile-friendly website can lead to a better user experience and increased conversions.
Additionally, Google favors mobile-friendly websites when determining search rankings, so it’s crucial for businesses that want to be visible in search engines to have a website that is designed for mobile devices.
A study by Google found that 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead.
Ensure your website is responsive and that it is, most of all, mobile-friendly.
4. Are you using the latest web design trends?
Websites that use the latest design trends tend to be more successful than those that don’t.
Staying up-to-date with the latest web design trends is essential for any business that wants to have an attractive and efficient website.
By using the latest trends, businesses can ensure that their website is easy to use and navigate while also looking great.
Additionally, using the latest trends can help businesses stand out from their competitors.
With so many businesses now having websites, it is essential to ensure yours is one that potential customers will remember.
You can easily do so by keeping up with the latest web design trends. Plus, keeping up with current trends shows that you’re keeping up with the times and investing in your website.
5. Is your website design costing you sales?
Your website should be designed with lead generation in mind. If you’re not getting the leads you need, it might be time to rethink your website design.
In short, an outdated website can cost you sales. If your website is challenging to navigate, doesn’t have strong calls to action, or doesn’t showcase your products and services in the best light, you’re likely losing out on potential customers.
Updating your website design can help you increase leads and sales. But, if you’re unsure where to start, consider working with a website design company.
If these signs sound familiar, it might be time to update your website design. Working with a web design company can help you create a beautiful and practical website that generates results.
Could you run your business without a website?
A website is essential for any business in today’s digital world. You’re losing out on potential customers and revenue if you don’t have a website.
Don’t let your business fall behind – keep your website current and up-to-date. Then, you’ll be glad you did.
Contact a website design company in Chicago if you think your website might need an upgrade.
A new website can help increase traffic and convert more leads into customers. Investing in a new website is one of the best investments you can make for your business.
What To Consider When Designing A User-Friendly Website?
Navigating the digital world in 2022 is becoming more and more challenging as new technological advancements emerge. Because of this, small businesses and organizations running a website should consistently keep up with their web design. Is your website generating enough traffic and conversions? As we step into another year, fresh opportunities for digital marketing await.
Designing A User-Friendly Website: The Good, The Bad, and The Ugly
Upon finding your business for the first time, potential customers search for your brand online. Essentially, 94% of first impressions directed to your brand are linked to your web design. How would you like your brand to be viewed by visitors and repeating customers? It’s time to get your web design in check.
When creating a business logo design you are investing your best to get an outstanding brand identity. You wish to have an impressive first impression on your customers. The same goes when you design a website. You need an excellent website, and it’s a big no-no to think in your own shoes. Instead, ask yourself, ‘how can I make my website as appealing to my users as possible?’ User experience (UX) and user interface (UI) are vital web design aspects that should come into play.
With this mindset, along with these six considerations, you’ll be able to design a user-friendly website:
Information Architecture
Running a visually attractive website isn’t everything. You can’t achieve an interactive and functional web design without organizing your content in the first place. You have to ensure that it works. This is where information architecture comes into the picture.
Information architecture is like home architecture. How can you paint the walls with your favorite color if the walls themselves are poorly established? To make your website user-friendly, you have to invest in making it functional with information architecture, which is what Laughing Samurai and similar web design services specialize in.
Mobile-first Indexing and Mobile Optimization
With the increasingly mobile user population today, integrating mobile-friendly efforts for your website isn’t just helpful but necessary. As many people browse content using their mobile phones, there are high possibilities that your website is viewed on a smaller screen.
In 2016, the top search engine, Google, initiated mobile-first indexing to give way to a better mobile experience. When a new website is registered, its contents will run on Google’s smartphone–Googlebot. The website’s mobile-friendly content will be analyzed and ranked against other websites. The more mobile-friendly your content is, the higher your position in the search engine results will be.
Hence, you should take all browsing devices into account when designing your website. You should ensure that your web content and design will run smoothly on desktop computers, tablets, wearables, and, most importantly, mobile phones.
Search Engine Optimization (SEO)
Poor web traffic is the root of all things ugly in your business as it may result in fewer visitors, fewer conversions, higher operating costs, and fewer revenues. To increase organic website traffic, it’s time to invest in search engine optimization (SEO) efforts, especially since 68% of online experiences begin from a search engine.
Essentially, SEO is a practice to generate more traffic to your website without paid advertising. To understand SEO in a better light, take a look at how it benefits your brand and why you need it:
- Serves as the primary source of website traffic
- Builds trust and credibility
- Create brand awareness and recognition to the public
- Increase engagement, traffic, and conversion
- Allows businesses to understand the web environment better
- It’s cheap yet full of potentials
Overall, SEO implementation in your website can bring a better user experience as it primarily focuses on optimizing your content for search engine rankings. Thus, consider some SEO actionable practices to boost your online presence. SEO Actionable Practices: Tricks to Get it Right and Tips To Get Rid Of
Users’ Feedback and Concerns
While reaching out to prospective clients, it’s also essential to give your visitors a way to reach you. Acknowledging user feedback is vital to your entire brand’s development. Therefore, another thing to consider in building a user-friendly website is to add a website section dedicated to customer feedback, like a contact form.
Compared to providing contact information alone, it’s better to design a contact form on your website to immediately answer urgent and essential concerns. Also, it lessens your susceptibility to unwanted and malicious emails.
Users will highly appreciate the presence of a contact form whenever they have to raise an issue or express their opinions regarding your website. After all, 96% of consumers express that customer service is an important factor in trusting a brand.
Cybersecurity and Data Privacy
Companies always prioritize cybersecurity awareness and management inside the organization. However, protecting your customers from the outside is as critical as safeguarding your organization from the inside. To further increase the user-friendliness of your website, make sure to focus on web security and customer data privacy efforts.
Sixty-four percent of businesses have experienced some form of web-based attacks. As a customer, would you want to get yourself involved in a company with a history of cyberattacks?
Online attacks are getting more sophisticated and unnoticeable today, so ensure that you invest in security efforts to protect yourself from hackers. Particularly, if you run an online store where purchases are made, it’s important to protect your client’s personal and banking information.
Web Analytics
As you’ll notice throughout the article, several statistical data were presented. These percentages aren’t added only for display as these figures are valuable for success, and your business should learn how to find, analyze, and put them into action.
At the end of the week, month, and year, you should always generate and evaluate web analytics reports. Since numbers and figures don’t lie, you can identify your website’s strengths and weaknesses based on collected data. By tracking your visitors’ behaviors and decisions, you can find which website aspects and elements to improve to provide a better user experience.
Take-Home Message
User experience is an absolute dealbreaker in the online world. If you don’t pay attention to your users’ experiences when they use your website, expect that users won’t pay attention to your website. By noting these points discussed, you can find better ways to make your website more user-friendly.
While these considerations are crucial to your web design, keep in mind that there are no strict rules when designing your website as businesses have varying niches, philosophies, goals, budgets, needs, and preferences. However, what’s certain is that web design will continue to transform along with new tech trends, so your business should be on the keen lookout for these.
Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you acknowledge that DesignFreeLogoOnline Logo Maker is not responsible for any actions made as a result of reading this content.
