Search Engine Optimization (SEO)
Poor web traffic is the root of all things ugly in your business as it may result in fewer visitors, fewer conversions, higher operating costs, and fewer revenues. To increase organic website traffic, it’s time to invest in search engine optimization (SEO) efforts, especially since 68% of online experiences begin from a search engine.
Essentially, SEO is a practice to generate more traffic into your website without paid advertising. To understand SEO in a better light, take a look at how it benefits your brand and why you need it:
- Serves as the primary source of website traffic
- Builds trust and credibility
- Create brand awareness and recognition to the public
- Increase engagement, traffic, and conversion
- Allows businesses to understand the web environment better
- It’s cheap yet full of potentials
Overall, SEO implementation in your website can bring a better user experience as it primarily focuses on optimizing your content for search engine rankings. Thus, consider some SEO actionable practices to boost your online presence. SEO Actionable Practices: Tricks to Get it Right and Tips To Get Rid Of
Users’ Feedback and Concerns
While reaching out to prospective clients, it’s also essential to give your visitors a way to reach you. Acknowledging user feedback is vital to your entire brand’s development. Therefore, another thing to consider in building a user-friendly website is to add a website section dedicated to customer feedback, like a contact form.
Compared to providing contact information alone, it’s better to design a contact form on your website to immediately answer urgent and essential concerns. Also, it lessens your susceptibility to unwanted and malicious emails.
Users will highly appreciate the presence of a contact form whenever they have to raise an issue or express their opinions regarding your website. After all, 96% of consumers express that customer service is an important factor in trusting a brand.
Cybersecurity and Data Privacy
Companies always prioritize cybersecurity awareness and management inside the organization. However, protecting your customers from the outside is as critical as safeguarding your organization from the inside. To further increase the user-friendliness of your website, make sure to focus on web security and customer data privacy efforts.
Sixty-four percent of businesses have experienced some form of web-based attacks. As a customer, would you want to get yourself involved in a company with a history of cyberattacks?
Online attacks are getting more sophisticated and unnoticeable today, so ensure that you invest in security efforts to protect yourself from hackers. Particularly, if you run an online store where purchases are made, it’s important to protect your client’s personal and banking information.
As you’ll notice throughout the article, several statistical data were presented. These percentages aren’t added only for display as these figures are valuable for success, and your business should learn how to find, analyze, and put them into action.
At the end of the week, month, and year, you should always generate and evaluate web analytics reports. Since numbers and figures don’t lie, you can identify your website’s strengths and weaknesses based on collected data. By tracking your visitors’ behaviors and decisions, you can find which website aspects and elements to improve to provide a better user experience.
User experience is an absolute dealbreaker in the online world. If you don’t pay attention to your users’ experiences when they use your website, expect that users won’t pay attention to your website. By noting these points discussed, you can find better ways to make your website more user-friendly.
While these considerations are crucial to your web design, keep in mind that there are no strict rules when designing your website as businesses have varying niches, philosophies, goals, budgets, needs, and preferences. However, what’s certain is that web design will continue to transform along with new tech trends, so your business should be on the keen lookout for these.