Your website is ultimately the face of your company which is why it deserves your undivided attention, devotion, and enough investment. It might not even look like a big deal to many people who have a business which is why websites get a lot of ignorance when it comes to maintenance. However, It’s vital to recognize and appreciate the critical function your website plays in your client acquisition efforts, as well as its overall influence on sales and profits. Every interaction point with a potential client must be in sync for marketing to be effective. Your website, for example, is one of your company’s most significant salesmen.
When we talk about websites and their importance, a discussion on website redesign becomes almost inevitable. So, why do people opt for a complete or partial website redesign after a point of time in the business? Well, there can be a lot of reasons why this happens and why it happens for the long term good for the company. Among all those reasons, here are the top 9 reasons why you should be considering a complete redesign.
Your site is no longer an accurate representation of your brand.
It’s critical for your website to display a strong brand name that correctly represents your company and embodies the essence of your brand to be taken more seriously and to be regarded as a professional, reputable organization. Small firms and entrepreneurs can benefit from a better brand image since it allows them to distinguish out among larger rivals, leveling the playing field.
In comparison to current design trends, your site appears obsolete.
Due to the fact that design trends change every several years, a website that is two or three years old might quickly appear obsolete when compared to a rival who has a website that is up to date with the newest design concepts. Flat design, employing basic two-dimensional patterns with a clean, modern style that appeals to both mobile and desktop users, is now the latest design trend. It uses a basic, minimal design style that has been accepted by a number of firms, including Microsoft, Apple, and Starbucks.
Your site causes you embarrassment.
It may be time to consider a website makeover if you are ashamed to give out your website URL for fear of what your potential customers would perceive it as. For example, at an industry event, if there are business owners who just do not want people to look at their website since they are ashamed, it is high time that they understand they need a makeover and then work on it and just get around it already. Due to the obvious impression it provides of your organization, a poor website may harm your business considerably as much as not having one at all.
An unresponsive website.
A site’s responsive design allows it to adjust to the display size of any mobile device. If you see that a significant portion of your website visits are coming from a mobile device like maybe a smartphone, when examining your statistics, it’s time to consider a new responsive design. Visitors to your website may be utilizing a variety of mobile devices, such as an iPad, iPhone, Tablet, android phones, and so on. A responsive design allows users to effortlessly explore your site across all of these different devices, resulting in a positive UX. Moreover, Google’s latest smartphone-friendly test now tells searchers whether or not your website is mobile responsive.