Why do you need a complete website redesign?

Your website is ultimately the face of your company which is why it deserves your undivided attention, devotion, and enough investment. It might not even look like a big deal to many people who have a business which is why website redesign gets a lot of ignorance when it comes to maintenance. However, It’s vital to recognize and appreciate the critical function your website plays in your client acquisition efforts, as well as its overall influence on sales and profits.

Every interaction point with a potential client must be in sync for marketing to be effective. Your website, for example, is one of your company’s most significant salesmen. 

When we talk about websites and their importance, a discussion on website design becomes almost inevitable. If you are not sure how to manage it yourself, you can always get professional help from a web design agency

So, why do people opt for a complete or partial redesign after a point of time in the business? Well, there can be a lot of reasons why this happens and why it happens for the long term good for the company. Among all those reasons, here are the top reasons why you should be considering a complete redesign. 

Your site is no longer an accurate representation of your brand.

It’s critical for your website to display a strong brand name that correctly represents your company and embodies the essence of your brand to be taken more seriously and to be regarded as a professional, reputable organization. Small firms and entrepreneurs can benefit from a better brand image since it allows them to distinguish among larger rivals, leveling the playing field.

In comparison to current design trends, your site appears obsolete.

Due to the fact that design trends change every several years, a website that is two or three years old might quickly appear obsolete when compared to a rival who has a website that is up to date with the newest design concepts. Flat design, employing basic two-dimensional patterns with a clean, modern style that appeals to both mobile and desktop users, is now the latest design trend. It uses a basic, minimal design style that has been accepted by a number of firms, including Microsoft, Apple, and Starbucks. 

Your site causes you embarrassment.

It may be time to consider a website makeover if you are ashamed to give out your website URL for fear of what your potential customers would perceive it as. For example, at an industry event, if there are business owners who just do not want people to look at their website since they are ashamed, it is high time that they understand they need a makeover and then work on it and just get around it already. Due to the obvious impression it provides of your organization, a poor website may harm your business considerably as much as not having one at all.

An unresponsive website.

A site’s responsive design allows it to adjust to the display size of any mobile device. If you see that a significant portion of your website visits is coming from a mobile device like maybe a smartphone, when examining your statistics, it’s time to consider a new responsive design. Visitors to your website may be utilizing a variety of mobile devices, such as an iPad, iPhone, Tablet, android phones, and so on. A responsive design allows users to effortlessly explore your site across all of these different devices, resulting in a positive UX. Moreover, Google’s latest smartphone-friendly test now tells searchers whether or not your website is mobile responsive.

website online design

You’re losing visitors who are using their mobile devices.

You may be losing customers and having a greater bounce rate than usual if your website is not mobile-friendly and a substantial part of your visitors come from a mobile device like a smartphone or an iPad.   This will undoubtedly have a negative impact on your bottom line since it will cost you precious leads. This problem will be addressed by a successful complete website redesign, which will help you lower your return rate and improve conversions.

The deadweight of an unoptimized website 

Your website may have been constructed using a framework or your URLs are flexible. A website redesign can assist you in improving the structure of your page so it would be more SEO-friendly. By utilizing more advanced Content Management Systems etc, that gives you additional flexibility and makes optimizing your website easier, a website redesign can help you improve your coding and make your website as a whole more SEO friendly by utilizing custom page URLs, header Tags, Page Titles, Alt Tags, and backlinking.

Backlinking is one of the most used and credible ways of improving your website and making your business grow. To facilitate checking your hard generated backlinks, a backlink checker is a pretty good idea. 

Your site is designed with old technologies.

Maybe your site is still constructed in flash, which is hard to interpret for search engines like Google and impossible to access on mobile devices like smartphones, or perhaps your website is using extensions that haven’t been upgraded in years. Updating your website with the most up-to-date technologies and plugins will assist it to run better and be much more productive, giving your users a better UX.

Feeling the need to keep your Website under control.

You can launch marketing campaigns and strategies faster if you have more control over managing and upgrading your website. You won’t have to wait for somebody else to make the adjustments for you. With this feature, you can test more web pages and sales funnels and determine what is and isn’t functioning for you more quickly, allowing you to see results sooner.

Enhance the security of your website.

Cyber and online security are perhaps one of the most pressing issues of our day, For example, it can be trouble especially for small businesses as they are the most vulnerable to website hacking and malware as bigger corporations. You’re more vulnerable to viruses, espionage, and hackers if your site was created years ago but hasn’t been updated and maintained since.