What is the first thing that comes to your mind when you think of Microsoft? The four different colored squares right? This is how any consumer recognizes a reputed brand. In order to make your company successful, you have to ensure that the people notice it. Let us take a look at the importance of a good brand design.
The brand design graphically represents your company. It helps in creating the first impression. If you are starting a new business, then, you must devote a significant amount of time, effort, and money in creating an appealing brand identity for your startup.
Have a look at how a good brand design company helps you to promote your business:
- An appealing design can help in building the credibility of your company. In a pool of millions of companies, people only notice and memorize those which have a well-designed brand identity. It shows that the company is professional and is worthy of being trusted. When people see a poorly designed logo or website, it creates a wrong impression, which shuts them down. It has been reported that 48% of consumers turn loyal to a brand when they have the first experience with it or purchase from it. Hence, the importance of creating the right first impression can never be ignored.
- A powerful design always draws in more customers to your business and helps the company to be remembered by the people. A simple, web-based, user-friendly design will attract and impress consumers more than the one which is totally confusing. According to an article published on Forbes, 38% of users do not continue with a website which has an unattractive layout. A report by the Content Marketing Institute reveals that 89% of B2B marketers see brand awareness as the most crucial goal, followed by the sales and lead generation. There is much more to a design than just the visual aesthetics, and this is better understood by those who are the experts in the field. The brand design companies help you to create recognition for your startup.