Selecting a color palette when building a brand identity is one of the most important decisions you are required to make when designing a logo. These branding colors are used for your logo, also used for your website, business cards, social media and letterhead, and so on. Therefore, when it comes to visual stimuli, your color choice is critical. Especially when you want to create a logo that will go a long way in influencing the opinion people have towards your brand. When learning about the psychology of logo colors, it is good to understand that color goes way much far and has the ability to convey different messages.
Take a look at the top 2022 branding colors that can kick off your small business and create a difference. So, let us get started!
Let us talk about “Red”. The Red color in logos portrays the concept of thrill, energy, passion, and amusement. If your brand is exciting then this is the color for you. Among other things this color signifies; danger, aggression, and passion, so use it with special attention. Apart from improving the aesthetic value of your logo design, it helps stimulate an appetite for business. This is probably why it’s a prominent feature when most businesses what to create a logo.
The color yellow is associated with a lot of things, however, one common feature is the radiant sun. Most businesses that use this color on their business logo tend to portray their warmth and friendly nature. However, pay attention when using this color as it’s used to symbolize cowardice and this might greatly affect the image of your brand.