Create Great Content
The content of your website exists primarily to add value to your brand. Make sure, your blog articles are engaging and informative, attractive, entertaining and interesting to the readers. Above all else, they should be useful to your readers. There’s no way of going around it – people will keep coming back and reading your posts only if they’re engaging. In turn, that will reduce your bounce rate, increase engagement time, and improve your PageRank.
Get qualified writers, who know the art of producing texts that are meaningful and impactful. Sites like Fiverr.com offer a wide selection of freelance writers with lots of different qualifications and pricing options. Find a good one, who will produce some great articles, that bring you more visitors.
Tips How to Use WordPress to Develop Your Brand
Pick the Right Plugins
A reliable and functional website is great for developing your brand and spreading the word about it. For this, WordPress users get to utilize thousands of great plugins. When chosen wisely, they assist you in collecting data, that you can use for your advantage, they promote new signups, make visiting your site more engaging for clients, and much more.
Let’s cover some options that you should definitely consider:
- Cache plugins. These plugins save the static files of your website on returning visitors’ browsers. This, in turn, improves your site’s loading speed, as data can be fetched from the local drive. A great option to consider is W3 Total Cache.
- Backup plugins. There are many options to choose from. BackUpWordPress is excellent for automated and scheduled backups that will allow you to restore your site to an earlier state if something goes wrong.
- SEO plugins. Want to increase your organic traffic? Get an SEO plugin to help optimize your site for search engines. Some options to choose from include Google XML Sitemaps, which will create a sitemap for your site, helping crawlers index it, and Yoast SEO, which will offer content optimizations suggestions right on your WordPress editor.
- Anti-spam plugins. Spammy comments can harm your ratings, as it often comes with potentially harmful links. Anti-spam or Akismet is here to keep them away from your site.
Constant monitoring of your plug-ins is very important for site health. Never use more plugins than you need, as they may slow down your site, or add possible breach points for hackers to exploit when trying to gain access to your site.