Colors that work for an accountant’s logo are colors that convey reliability, solidity, and especially stability. Make it simple and elegant. Even black and white colors can go well unless the logo is delivering the message.
Also, using one or two colors in a logo is enough not to distract your customers. Select the colors that would look good on multiple materials like visiting cards, stationery, keychains, etc.
When designing a brand for finance, we will think about green, blue, burgundy, black, silver and gold. You can try different colors with the online logo maker and see the best and decide what represents your business best.
Blue is among the highly used colors when it comes to branding and that is for a good reason. The color is associated with many positive traits like peace, authenticity, and stability. Actually, most people report finding this color calming and peaceful and most brands use it in their branding to show their trustworthiness and imagination.
People associate this color with expansive concepts such as the sea and sky, something that explains a more recent study that showed that dark blue is the most relaxing color. The color is a smart and safe choice for most small businesses, but you have to choose it for the right reasons. It is hard to stand out from the crowd with blue color alone because many other brands use it.
Unlike other colors, black has complex associations. While most people simply see it as “bad”, others associate it with power, elegance, and sophistication. You can use black to denote prestige and strength or to cause negative reactions. A more recent study showed that football players with black colors on their uniforms receive more penalties than the others.
Black is a brilliant color for luxurious small business owners who would want to develop a slick, luxurious, and modern brand. So, if one of your goals is to look economical and affordable, you should avoid this color. Consider how the color will affect the behavior of your target audience to know whether it will work for your small business branding.
The green color is associated with tranquility, health, nature, and power. Most stores use this color to relax their customers and to promote environmental issues. They also use it to stimulate harmony in the brain and to encourage balance during decision-making.
Studies have shown that this color is not associated with personality traits but has strong cultural associations. Generally, it represents the natural world and this is the reason natural wellness, eco-friendly, and vegan brands include it in their logos. In the United States, Green stands for money because it is the color of the dollar. One great thing about green is that it will work for any brand regardless of the industry.