Online privacy has become the subject of countless blogs and thinkpieces. And for good reason. Identity theft is now incredibly common, since we use the internet for everything. All our information is constantly being broadcast to websites around the world.
Because of this, people have started using VPNs en masse. VPNs route your connection through an external server, thereby hiding your location and encrypting your data. Go to VPNbase for more information on how VPNs work and the best VPNs to use.
This is great for people browsing the internet, but if you’re advertising your business, it presents a few problems. Your adverts may be targeted at people in a certain region, but when using a VPN, they ‘look like’ they are somewhere else in the world. Thus, people in the US routing through a VPN server in Germany will see German adverts.
It also makes it more difficult for you to target people based on information gleaned from their IP addresses and the data their connection is sending out.
However, there are ways to take advantage of VPNs, even when you’re advertising online. Here are some ways to use the increased emphasis on online security to your advantage.
Reach A Wider Audience
If you are advertising a digital service or website, you do not necessarily need to advertise solely to a local audience. While people in your region may be your main target, when using VPNs, people around the world can stumble upon your adverts. Since we live in an increasingly globalized world, this can be a very good thing.
If this is true for you, try and optimize your advertising to a wider audience. Do some research on which countries utilize VPN servers in your locations most often. You might find your website bringing in more traffic than ever before.
Research “Where” Your Audience Is
On the other hand, you may not want visitors from other countries. If your product is only available locally, or your targeted audience speaks a particular language, it doesn’t help if people from other countries are seeing your ads.
Do some research as to the servers people in your location use when browsing through a VPN. Doing this sort of research isn’t always easy, as good VPN providers don’t keep their users’ data. But there are other ways to do research which don’t infringe on people’s privacy.
I’m talking about online polls, forums, and your own personal experience. Also, use common sense. For example, if you live in Germany, your target audience is more likely to be using a VPN server in Switzerland than in Hong Kong. The closer you are to the server, the quicker it is.
In an advertiser’s ideal world, privacy is nonexistent, but no one is only an advertiser. Even those of us who make a living selling products online need to maintain our own privacy, and we can understand why our target audience is using VPNs.
However, this does not mean our adverts will not reach the people we’re trying to reach. With a bit of smart decision making, we can continue to sell by targeting the right audience.
Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that DesignFreeLogoOnline cannot and will not be held liable for any action taken as a result of using the information in this article.