Research “Where” Your Audience Is
On the other hand, you may not want visitors from other countries. If your product is only available locally, or your targeted audience speaks a particular language, it doesn’t help if people from other countries are seeing your ads.
Do some research as to the servers people in your location use when browsing through a VPN. Doing this sort of research isn’t always easy, as good VPN providers don’t keep their users’ data. But there are other ways to do research which don’t infringe on people’s privacy.
I’m talking about online polls, forums, and your own personal experience. Also, use common sense. For example, if you live in Germany, your target audience is more likely to be using a VPN server in Switzerland than in Hong Kong. The closer you are to the server, the quicker it is.
In an advertiser’s ideal world, privacy is nonexistent, but no one is only an advertiser. Even those of us who make a living selling products online need to maintain our own privacy, and we can understand why our target audience is using VPNs.
However, this does not mean our adverts will not reach the people we’re trying to reach. With a bit of smart decision making, we can continue to sell by targeting the right audience.