One of the most critical elements of content marketing is a good video. A branded video of your business, with your affärslogotypdesign, branding colors, and images, can take your business to the next level. So, it is the right time to start including videos in your marketing strategy if you are yet to do that.

Most video editing software is pricey but comes packed with premium features that enhance the quality of your video output. On the other hand, free video editors can get you started with your essential online video editing tasks.

Even though most free video editors have limited features, they are very easy to use with a user-friendly interface and can meet almost all your basic video needs like cutting, trimming, cropping,  rotating, etc. These and other free video editing software can come in handy for your marketing efforts

In this article, we highlight features as well as some key details about some free and paid video editors. The paid editors also have free but limited/trial versions. These solutions may only support one user or one project and scaling often requires purchase.

Why Do We Need To Use Video In Our Business Marketing?

Video is very essential in digital marketing, hence the rising interest in video editing software. Video is by far the most viewed content type with engagement levels that make other multimedia formats green with envy.

Data from InVideo shows that online videos comprise 82 percent of consumer internet traffic. The data also shows that around 79 percent of online shoppers claim that they have been influenced by one or more videos to make a purchase or even download a software tool.

In fact, recent reports suggest that in the last 30 days more online TV content has been uploaded to the web than in the last 30 years of TV content combined.

Top List For The 2022 Best Free Video Editing Software

Unless you’re producing an epic Hollywood blockbuster movie, there’s probably no point spending a fortune on expensive video-editing software for your computer. While there are many fair-priced video-editing suites going for less than $100, various completely free or freemium editing packages can help accomplish most of what some of these paid video editors can do.

Different users compare different factors when considering free video editing software. Some users consider the software’s user interface, video formats supported, and video editing features. All these are pretty important and are covered in this roundup.

DaVinci Resolve | Blackmagic Design Video Editing Tool

This is possibly the best free video editing tool for professionals. Keep in mind that this is different from the DaVinci Resolve Studio which is not free to use.

Created by Blackmagic Design, a leading producer of video cameras, DaVinci Resolve offers many useful video editing features. Its color grading options allow the users to control the appearance of their videos and the smart video stabilization feature comes in handy when editing shaky shots. You will have the features you need to complete your video mixing and build your titles.

Animaker – Animated Video Maker

Animaker offers an online video editor to allow easier creation of video from photos, audio, text, and other videos. It is a simple do-it-yourself (#DIY) online animation video maker.

The lightweight app works on almost every web browser, meaning that it does not have any complex layers or timelines. Besides, you do not need any video editing skills to use it.

How does it work? All you have to do is log in and use the drag-and-drop feature to tell your story. Choose a 2D animated video template from the library or create your own. Also, you can add 2D backdrops, characters, properties, and animated messages to customize the scenes in your 2D animated film. You can also give your 2D animated film a rhythm by adding cool sounds and music.

VideoPad Video Editor

VideoPad is a cross-platform video editing software for learners. Although the free version limits the video exporting options to just two basic file formats. It has an intuitive interface hence, it doesn’t take much time to get used to, and it is perfectly accustomed to the needs of inexperienced video editors.

Besides, VideoPad can be all you require if you have to look for a free video editor that enables 3D video editing.

Users may upload their films straight to social networks like Facebook and YouTube using the application, which also provides a variety of social media-friendly transitions and effects.

The input formats are:

WMV, MPV, DivX, etc, while the output formats are: WMV and AVI. The disadvantage is that certain features become unavailable when using the free version of this video editing software over time.

Avidemux Video Editor [ for Win/Mac ]

Avidemux is a free video editor that can carry out simple tasks like cutting, filtering, and encoding. Avidemux features robust and reliable encoding options, and its interface is user-friendly. File types supported include AVI, DVD-compatible MPEG files, MP4, and ASF, using a variety of codecs.

The input formats are:

AVI, MPEG, MOV, MP4, etc. while the Output formats are AVI, MPEG, DIVX, XVID, MP4, etc. the disadvantage is that this video editing software doesn’t feature video effects or transitions.

Invideo – library of 5000+ templates, transitions, and effects

If you are looking for a cloud-based video creation tool, InVideo is surely the tool for you. For Facebook, YouTube, or Instagram, videos the platform you choose needs to offer a plethora of template options and this tool certainly checks this requirement.

Invideo makes it easy to produce effective advertising, promotions, YouTube videos, intros, and more, choose from more than 5000 designs.

This is the most extensive editing tool for both beginner and expert video editors, including controls for changing colors, animations, typefaces, and more.

Not only this, it does include intro maker, slideshow maker, invitation maker, and much more kinds of features within it.”

Free Intro Maker

Openshot Video Editor

Openshot is another open-source video editor which offers basic video editing features like trimming and slicing. It also provides lots of transitions and audio effects to help you make simple videos with input formats like QuickTime, AVI, WMV, MPEG, and output formats like MPEG, Avi, mp4, MOV, etc. It is free as well as powerful.

The downside is it needs to install add-ons if the OS you are using doesn’t meet the system requirements for this particular video editing software.

Open Shot Video Editor

VSDC Video Editor

VSDC Video Editor

This is a fantastic option for novices who utilize Windows machines with little processing power. The outdated Windows machines’ internals and specifications make them susceptible to freezing and crashing when used to run sophisticated video editing software.

VSDC video editor has tons of features and you can start for free. It features a wide range of filters, overlays, transition effects, and color correction abilities that you can apply to improve your outcomes.

Also, VSDC is designed with users in mind to deliver a smooth editing experience so that even beginners and learners can enjoy creative media projects.

It also features wide format support that allows it to handle all popular media files with ease. Boasting of Input formats like AVI, QuickTime (MP4/M4V, 3GP/2G2, MOV, QT), HDVideo/AVCHD (MTS, M2TS, TS, MOD, TOD), Windows Media (WMV, ASF, DVR-MS), DVD/VOB, VCD/SVCD, etc. and output formats like AVI, DVD, VCD/SVCD, MPEG, MP4, M4V, MOV, 3GP/3G2, WMV, MKV, RM/RMVB, FLV, SWF, AMV, MTV. This video editing software has an intuitive interface and is beginner-friendly. However, keep in mind that technical support is not free.

Blender – Free & Open-source & Professional Animated Film Toolset

Blender is a free open-source 3D content creation or video editing software that supports all major operating systems. Blender has various advanced features, such as modifier-based modeling tools, powerful character animation tools, node-based material, etc. You can add your 3D-logotyp to the mix and make your video look innovative and modern.

Blender is one of the best-preferred video editors for both Windows and Mac users.

Blender - Free & Open-source & Professional Animated Film Tool set

With input formats like the latest audio and video formats and output formats like MOV, MPEG4, MP4, AVI,.WMV, MPEG-PS, FLV, 3GPP, WebM, and a host of other advanced features, this video editor is perfect for advanced users.

Lightworks Video Editing Software

Lightworks ranks first in our list of the top 10 free video editing tools. It has a simple intuitive interface that makes it a perfect choice for both beginner-level and experienced video editors. Furthermore, this tool offers detailed video tutorials something that makes it the easiest-to-learn video editor available for Linux users.

By choosing this tool, you will have access to a speed optimization feature that will allow you to continue editing your video while importing content from other sources and a Multicam editing feature to sync video clips from several cameras.

Even more, you will manage to share your videos or export them to Vimeo, YouTube, Instagram, and Facebook without leaving the editor. Lightworks supports many video formats.

Promo Video Maker 

A fantastic Online Video Maker, Easily create videos from scratch or choose from our selection of great templates. You can create compelling video ads, social media videos, product videos, explainer videos, and more. Also, you can add your company logo, graphics, and slogan. If you don’t have a slogan yet, give a try to one of the free slogan generators on our top list.

promo video maker

SocialBook Video Background Remover

Are you unhappy with your video’s background? Do you want to change it? Then you should check out SocialBook’s video background. This tool will quickly remove video backgrounds even if you have very basic video editing skills.

You simply upload your video to it or add your video’s URL and it will remove the background for you. You can then replace it with something more attractive.”

Our Conclusion For The List Of The Free Video Editing Tools

These video editors are great to work with and are only a few of the many other video editing software or applications out there that can help you create a great marketing video for your brand or business in the new year. The tools on our list of free video editing software can be put to the test. When making your decision, take into account the editing features, the hidden fees, and the customer service. Besides, even though they are marketed as being free, some video editors need payment in order to access useful features or pro support.


Author Bio

Amos Onwukwe is an AWAI trained Business and Ecommerce Copywriter featured in blogs like Huffington Post, Dumb Little Man, eCommerce Nation, eCommerce Insights, Understanding eCommerce, Result First, Floship, Small Biz Club, Small Business Bonfire, Successful Startup 101, etc.

Twitter: @amos_onwukwe

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