The fight for social media dominance continues as more and more brands discover how important it is to establish a presence on Facebook, Instagram, and other popular SM platforms.
Even brands that have already established themselves are working hard to attract new followers and receive engagement on their content. They also usually have dedicated individuals or agencies running the profile.
For a new brand, entering the social media marketing game could prove to be quite difficult without a proper strategy.
Giveaways are a simple and straightforward method to announce a social media platform about a brand joining it.
Social media users love to participate in contests even if they do not necessarily need a prize when liking and sharing the post is all it takes to enter.
Pick what you would like to give away. For example, it could be custom merchandise with your logo, a slogan, or other brand elements you might have.
Since you can automate production with print on demand companies, there is no need to invest in your own manufacturing equipment. Order the goods in bulk and use them for social media giveaways.
Make sure that you actually send prizes. Some businesses like to fool their followers into thinking that they are giving stuff for free but never send those prizes because they announce fake profiles as winners. Do not do this because it will come back to bite you and ruin the brand’s reputation.
Appeal to Younger Demographics
60% of millennials (ages 22 to 37) in 2019 preferred to shop online. It is no secret that millennials use social media more often than older demographics, particularly when it comes to platforms like TikTok.
If you want to appeal to younger demographics, you will need to spend some resources to determine what kind of content attracts their attention. Investing in younger audiences is a good approach because you can grow a substantial number of followers who will remain loyal to your brand so long as you stick to the policies that attracted the demographic in the first place.