Social media platforms are an essential part of a company’s digital marketing campaign. Due to intense competition and the sheer volume of factors affecting brand image and popularity, manually handling this Herculean Task is impossible. Instead, the modern world utilizes tools and software like HootSuite and Buffer.
Effective Social Media handling and marketing is essential for a company’s organic Instagram growth. More Instagram likes equal heavier user-engagement. And since such platforms are ever-evolving organisms, social media management tools come in handy.
In this article, we will compare two such tools in the simplest possible terms.
How it starts
First impressions are lasting and final. Between HootSuite and Buffer, I am not a fan of either when it comes to the sign-up process. This is because of various unnecessary steps one needs to complete before they are up and running.
To be fair, HootSuite’s signup process starts well enough. Type in your name, email, and password, and le voilà! Except that’s not it. The next step is choosing between a monthly or annual plan. The start my free trial button is not even activated till you have completed the payment. That’s greedy and off-putting. I would have liked to dip my toes first before I paid $200.
In any case, the process from then-on is smoother and the user interface has evolved over the years. Once you are in, the HootSuite interface is intuitive and simple.
Buffer is similar in this regard. After you enter your details, you must complete a mandatory survey. The three questions you need to answer have no place sitting between your dashboard and the login page. The plus point is the lack of payment beforehand. This way, you can try the software out before you shell out money.
HootSuite is sneaky. Their free plan resides deep in the links section at the bottom of the page. In any case, it exists but is suitable only for freelancers or small businesses. The professional, team and business plans are priced at $15, $90, and $611 per month, respectively. Visit the compare plans page on HootSuite’s website to get a clearer idea.
The pricing for Buffer is complex, to say the least. The publish and analyze options are priced separately, and further divided into multiple tiers. The major difference between these tiers is in the number of users and scheduled posts allowed. Take a look at their pricing page to understand it all.