• Hootsuite Vs Buffer: Which one is Better for Marketing Small business

Hootsuite Vs Buffer: Which one is Better for Marketing Small business

Social media platforms are an essential part of a company’s digital marketing campaign. Due to intense competition and the sheer volume of factors affecting brand image and popularity, manually handling this Herculean Task is impossible. Instead, the modern world utilizes tools and software like HootSuite and Buffer.

Effective Social Media handling and marketing is essential for a company’s organic Instagram growth. More Instagram likes equal heavier user-engagement. And since such platforms are ever-evolving organisms, social media management tools come in handy.

In this article, we will compare two such tools in the simplest possible terms.

How it starts

First impressions are lasting and final. Between HootSuite and Buffer, I am not a fan of either when it comes to the sign-up process. This is because of various unnecessary steps one needs to complete before they are up and running.  

To be fair, HootSuite’s signup process starts well enough. Type in your name, email, and password, and le voilà! Except that’s not it. The next step is choosing between a monthly or annual plan. The start my free trial button is not even activated till you have completed the payment. That’s greedy and off-putting. I would have liked to dip my toes first before I paid $200.

In any case, the process from then-on is smoother and the user interface has evolved over the years. Once you are in, the HootSuite interface is intuitive and simple.

Buffer is similar in this regard. After you enter your details, you must complete a mandatory survey. The three questions you need to answer have no place sitting between your dashboard and the login page. The plus point is the lack of payment beforehand. This way, you can try the software out before you shell out money.

Cost

  • HootSuite

HootSuite is sneaky. Their free plan resides deep in the links section at the bottom of the page. In any case, it exists but is suitable only for freelancers or small businesses. The professional, team and business plans are priced at $15, $90, and $611 per month, respectively. Visit the compare plans page on HootSuite’s website to get a clearer idea.

  • Buffer

The pricing for Buffer is complex, to say the least. The publish and analyze options are priced separately, and further divided into multiple tiers. The major difference between these tiers is in the number of users and scheduled posts allowed. Take a look at their pricing page to understand it all.

social media marketing

A general idea

Buffer is comparatively easier to use. It has a fluid, clean interface, and comes with a graphic creation tool. It also has an analysis feature that helps you track the engagement of your social media posts and create reports. Further, Buffer provides a strategy section that will recommend ways of increasing your Instagram reach and engagement. However, while decidedly better than HootSuite, this “analyze” feature is expensive and is charged above and beyond what you pay for the “publish” section.

HootSuite is incredibly powerful and versatile. Its feature-set is robust and immensely useful. However, this all comes at a cost. While the free version isn’t pointless, but even if you need something as simple as reporting and analysis, you need to pay. With such essential features locked, one can’t help but lean towards other cheaper alternatives. 

How they fare in terms of Analysis

I am going to come straight out and say that HootSuite is the clear winner here. Buffer does not have a proper dashboard. Instead, analysis for each social network is visible separately, requiring extra clicks each time you want to switch and compare. At the same time, the feature-set is also limited.

On the other hand, HootSuite displays all your social media platforms on one single screen, has more powerful analysis tools, and can even graphically display your likes after sorting them by demographic, region, etc.

So how do you choose?

Judging by what I have mentioned, it’s hard to decide which one is the clear winner here. And the reason for that is because there isn’t one. It depends on your requirements and business size. For freelancers and small businesses that have limited needs, Buffer is a perfect choice. It is more affordable, has lesser functionalities, and therefore, easier to navigate, and offers all basic functions.

On the other hand, large-scale businesses, corporations, or brands will be unable to complete their Instagram marketing without benefitting from the extensive feature set HootSuite offers. Though it comes at a cost, there are better analytics, a longer list of third-party integrations, and enhanced content recommendations that will make this the perfect choice if you’ve got money to spare.

Conclusion

The choice is not limited only to HootSuite and Buffer. There are other social media management tools available as well, each with its perks and advantages. Which ones have you found out to be the best?

 Let us know in the comments below.

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