Email Marketing is one of the most effective ways to advertise your products to your target audience.
However, it should be remembered that the quality, as well as the communicative attributes of the emails, is equally important for successful email marketing. A simple transactional mail is also important in this aspect. To coordinate all of these together, the SMTP server has a very important role to play.
The SMTP server and email delivery
Servers enabled with SMTP or Simple Mail Transfer Protocol, help in delivering your emails to different email domains.
SMTP servers are basically associated with different ISPs and are tied to an unmonitored IP address. These ISPs consist of all the email service providers that people generally use like Gmail, Outlook, and AOL.
Sharing the same IP address can potentially damage your reputation as you could be sharing it with a scammer. This can, in turn, affect the extent of correct mail delivery. To eliminate this problem, mail servers were created that can be integrated. This ensures reliable and super-fast delivery, higher deliverability along with systematic tracking of all the mailing systems. They can easily handle the ever-increasing volume of the bulk mails too, which makes them especially suitable for email marketing campaigns.