Resonating with Your Overall Brand Identity
While simple is all well and good, this approach will serve little purpose if the logo design does not match your brand identity. This can be slightly more complicated and a bit of experimentation will likely be required. However, the primary takeaway point is that the visual aesthetics of the logo should always work in synergy with the “personality” of the brand itself. Examples include using organic hues when designing the logo for a distributor of organic foods and employing the use of Courier New fonts when creating imagery associated with a financial advisory firm.
It is a good idea to create a digital “sandbox” that will allow you to play with different variations until you come across the most relevant imagery. Also, never be afraid to utilise the tools provided by free online logo makers. These can come in very handy during the creation process. The chances are still high that a few different designs will be required until you happen upon the most relevant choice.
Creating a logo should always be associated with a sense of simplicity. However, simplicity does not necessarily signify a dull and boring product. Take some time to perform additional online research in order to better appreciate how the most recognisable brands in the world have established their visual presence in such a manner.