Take a few moments to think about the most memorable brand names in the world. The chances are high that firms such as Coca-Cola, IBM, Facebook, and Virgin will come to mind. While each of these sells different products and services, they all share one aspect in common. Their branding and logos are immediately recognisable. What are some of the factors which have influenced such well-known reputations? Simplicity plays a key role in this sense. This is why those who are looking to design an eye-catching logo from scratch need to learn about which are the most effective approaches to take from the very beginning. Let’s take a closer look at two key takeaway concepts.
Straightforward and to the Point
We need to step into the shoes of the average online customer for a moment. It is important to appreciate the sheer number of brands available on the open market. Many of these offer extremely similar products and services. Thus, the presence of a recognizable logo is key in terms of standing out from the masses. The main issue is that overly complicated designs can often appear confusing and as a result, they may even detract from the quality of the product itself.
Straightforward logo designs are therefore critical elements to take into account. Of course, it only stands to reason that this very same concept needs to be embraced when engineering the layout of a website. The bottom line is that clean and simplistic logos tend to imbue the brand in question with a sense of transparency. Click here to learn more about how this concept can also be incorporated into website design.
Resonating with Your Overall Brand Identity
While simple is all well and good, this approach will serve little purpose if the logo design does not match your brand identity. This can be slightly more complicated and a bit of experimentation will likely be required. However, the primary takeaway point is that the visual aesthetics of the logo should always work in synergy with the “personality” of the brand itself. Examples include using organic hues when designing the logo for a distributor of organic foods and employing the use of Courier New fonts when creating imagery associated with a financial advisory firm.
It is a good idea to create a digital “sandbox” that will allow you to play with different variations until you come across the most relevant imagery. Also, never be afraid to utilise the tools provided by free online logo makers. These can come in very handy during the creation process. The chances are still high that a few different designs will be required until you happen upon the most relevant choice.
Creating a logo should always be associated with a sense of simplicity. However, simplicity does not necessarily signify a dull and boring product. Take some time to perform additional online research in order to better appreciate how the most recognisable brands in the world have established their visual presence in such a manner.
Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that DesignFreeLogoOnline cannot and will not be held liable for any action taken as a result of using the information in this article.