Optimizing Logo SEO for Search Engines
As stated before, most people already understand how to use keywords and phrases, but the magic is in the fine details of search engine optimization. Use these additional smart techniques to greatly improve your search ranking.
Did you know that the faster your page loads, the more prevalent it will be on search engines like Google search? It’s true. The way the file is formatted affects the speed when opening the website and connected pages. Images, for instance, including the logo, should be formatted in the IMG recommendation.
Optimized file names
So, you hired a web designer? But is he educated in SEO practices that drive your visibility to the top? An SEO specialist would know that file names are also important when optimizing logos. Most people upload logos under a simple file name such as “logo.jpg/png”, and this is fine. However, if you want the most optimized logo, you should include the actual brand or keyword as part of the file name. This is just smart SEO thinking.
The ALT Attribute
Using the ALT attribute to link text to images is another way to further optimize your logo. And considering search engines are improving constantly, they are becoming better equipped to interpret the content of a page. Crawlers pick up better signals from the ALT attribute, which makes understanding the logo image much easier. This shows important keywords that aren’t yet displayed by algorithms.
Title and Link Specifics
Always make sure that your ALT content and your title are identical. This ensures that your logo is securely linked to the homepage. You can create a canonical link or add a title attribute with an IMG tag.
Maximizing your Logo SEO Potential
A few other suggestions that can greatly improve your search ranks are:
- Using colored backgrounds in your logo to make sure that the brand name is visible for things like Google’s knowledge graph.
- Add Geolocation to the image and optimize with EXIF data (meta)
- With iNET Ventures, a next-level SEO platform, provides services for marketing teams, agencies, and brands. This platform is available for advanced SEO logo help.
The Bottom Line with Logo SEO
From the start, creating a successful logo should be done with attention to detail and patience. If the proper procedures are met, your brand will start to rise in the ranks of the billions of websites on the internet. Use a checklist to keep up with all the SEO tactics that have proven successful in the past and fully optimize your logo for the best results.