Ensure smooth navigation on your website:
A neatly designed page certainly improves your chances of generating a higher conversion. However, that is not going to be enough. To make sure the visitor stays on the page for long, you need to work on other aspects of the page, beginning with easy navigation. If the visitor is not able to navigate smoothly to other pages, he/she is not going to be very pleased.
Place the navigation bar within the visitor’s direct line of vision. That way, it will be easier for the visitor to locate it and move to other pages on the website by clicking on the navigation buttons. Be selective about the buttons you are going to use in the navigation bar. It is obvious that you cannot fit all the buttons in one place. So, pick the ones which are frequently clicked by the users.
Make a solid impression with great creative headlines:
We live in a world surrounded by print and digital ads. You must have already noticed how catchy headlines can work wonders for brands. It can do the same for your landing page as well. The purpose of these headlines is more than just attracting the users. It also convinces the visitors to stay on the landing page for a while, so that the conversion can initiate.
It requires a great amount of effort to convince a visitor to visit your landing page and buy your artwork. But if your headline fails to make an impression in the first few seconds, it is only going to increase your bounce rate. Hence, you can find it can be challenging selling art online.
Use headlines (including the header and sub-headers) to broadcast the value of your offer. Use simple language to tell the visitors how your service can add value to their lives. You can check out the landing pages of top art brands to get a better understanding of headlines.
Optimize your page for mobiles:
Do you know that mobile devices (excluding tablets) account for almost 50 percent of the web page view in the world? It’s true, and the number is only going upward. So, if you have not considered optimizing your art catalog for mobiles, now is the right time to start. A number of reports suggest that optimizing the page for mobile devices can improve the chances of generating more conversions. There is a bundle of initiatives that you can take to make your landing page more mobile-friendly.
Use engaging content:
You may have already heard the expression “Content is King”, and it really is. Unless your landing has quality content in it, converting your prospect to a visitor is going to be an uphill journey. To begin, you need to decide what information you want to share about your artistic brand.
We have already talked about eye-catchy headlines. The content under the headlines should further explain the offers that you mentioned in the headlines. Mention information that adds value and appeals to the reader. Remember, your objective is to convert. So, prepare the content accordingly. It will be more convenient if you know who you are writing for. However, don’t fill the page with huge chunks of paragraphs, as it might affect the visual appeal of the page.
Use trust signals:
Trust signals are elements of a page that highlight the reliability of the particular page or the brand it is promoting. So for Selling Art Work you need to make sure to have them onsite. A good website always includes multiple trust signals to tell the visitors that its brand is trustworthy. Google testimonials are one of the major examples of effective “trust signals”. Research shows that word-of-mouth from past customers encourages new visitors to avail of the service from the brand.