Because they have already established their reputations in the market, selling art for well-known and established artists is not that difficult. The situation is different for aspiring and amateur artists, though. Despite the enormous art industry, it can be challenging for up-and-coming artists to acquire patrons and boost sales. Selling art calls for talent for networking with others (potential customers, gallerists, etc.), promoting oneself and one’s art, etc.
Not everyone, though, is talented in each of those areas. What other less difficult means are there for aspiring amateur painters to sell their work? In this essay, we shall learn more about that. Here are some of the top online art sales channels.
Sell Pictures of Your Art Online
To attract new clients and make a passive income you can be selling fine art photographs. The best part about doing this is your audience/ fan base may increase, which become clients/ buyers later. The process of selling high-quality pictures and prints of your artwork is straightforward these days. You can also take the help of a professional photographer or scan your artwork to make a digital copy of it.
After that, you can use graphic design software like Adobe Illustrator and convert the art into printable formats. Now that all the complicated stuff is out of the way, you can either use one of the print-on-demand websites that print your artwork and ship it to the customer. Doing this will be the best way to keep some of your followers happy who cannot afford to buy the original piece. Once you gain more exposure as an amateur artist who knows your actual art pieces may sell like hotcakes.
Build a Website
Having an updated website is crucial for all businesses, including artists. It is like having a dedicated webpage that works as a portfolio of all the art pieces that you have made. Creating a website today may not be as difficult as it used to be a few years ago. You can also sign up with any of the free website-building applications and easily create a stunning website.
As a beginner, the free versions of the apps are more than enough to build a working website. You can upload high-resolution pictures of your artwork, sell your digital prints, and mention details for buying the original art piece. However, don’t forget to mention the crucial information like the size, title, paper/ canvas, etc., so that interested buyers can make a better choice without any doubts. You can also check out platforms like Payhip which will allow you to increase digital product sales.
Create a YouTube Channel
There’s a reason why YouTube is the second most popular search engine on the internet. YouTube is often used as a search engine, even before Google. Sadly, relatively few companies and artists are utilizing YouTube’s capacity to increase sales.
Since you will probably build your YouTube channel after reading this post, you don’t have to be one of them. In your YouTube videos, you can provide free courses for aspiring artists, tutorials on how to create art, and general discussions about art. In this manner, you can promote your brand to a wider audience and draw attention to your artwork.
The options with YouTube are endless, and it may seem like a rough patch in the beginning, but once you build an audience, you’ll see the results for yourself.
Great Tricks to Develop a Brand Identity With High Conversion For Selling Art Online
Having a digital presence is necessary to take your marketing efforts to the next level. If your Artistic brand has an account on social media, you must be aware of the importance of conversion. A proper social media marketing strategy can boost your conversion like nothing else. However, if you don’t have a landing page, even a strong social media marketing strategy won’t help you boost the conversion rate.
Creating an effective appearance is not as difficult as people think. In fact, you can create a professional brand identity, Art logo design, and website yourself. So, follow a few tricks to develop your artistic brand.
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Keep it neat and organized:
Have you ever visited a website that made you leave it in a few seconds? Well, most of us have, and the reason is nothing but the unappealing display. If the visitor is repelled by the appearance of your page, there is no way you can generate conversion. So, make sure the look, feel, and overall structure of the pages is impressive.
It doesn’t take much to create a visually appealing brand identity. Don’t clutter the design with too many objects or colors. Use a soothing color scheme. Try to keep a strong contrast between the background, your logo design, and the button color. Also, place visual elements like the images in an organized manner.
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Ensure smooth navigation on your website:
A neatly designed page certainly improves your chances of generating a higher conversion. However, that is not going to be enough. To make sure the visitor stays on the page for long, you need to work on other aspects of the page, beginning with easy navigation. If the visitor is not able to navigate smoothly to other pages, he/she is not going to be very pleased.
Place the navigation bar within the visitor’s direct line of vision. That way, it will be easier for the visitor to locate it and move to other pages on the website by clicking on the navigation buttons. Be selective about the buttons you are going to use in the navigation bar. It is obvious that you cannot fit all the buttons in one place. So, pick the ones which are frequently clicked by the users.
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Make a solid impression with great creative headlines:
We live in a world surrounded by print and digital ads. You must have already noticed how catchy headlines can work wonders for brands. It can do the same for your landing page as well. The purpose of these headlines is more than just attracting the users. It also convinces the visitors to stay on the landing page for a while, so that the conversion can initiate.
It requires a great amount of effort to convince a visitor to visit your landing page and buy your artwork. But if your headline fails to make an impression in the first few seconds, it is only going to increase your bounce rate. Hence, you can find it can be challenging selling art online.
Use headlines (including the header and sub-headers) to broadcast the value of your offer. Use simple language to tell the visitors how your service can add value to their lives. You can check out the landing pages of top art brands to get a better understanding of headlines.
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Optimize your page for mobiles:
Do you know that mobile devices (excluding tablets) account for almost 50 percent of the web page view in the world? It’s true, and the number is only going upward. So, if you have not considered optimizing your art catalog for mobiles, now is the right time to start. A number of reports suggest that optimizing the page for mobile devices can improve the chances of generating more conversions. There is a bundle of initiatives that you can take to make your landing page more mobile-friendly.
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Use engaging content:
You may have already heard the expression “Content is King”, and it really is. Unless your landing has quality content in it, converting your prospect to a visitor is going to be an uphill journey. To begin, you need to decide what information you want to share about your artistic brand.
We have already talked about eye-catchy headlines. The content under the headlines should further explain the offers that you mentioned in the headlines. Mention information that adds value and appeals to the reader. Remember, your objective is to convert. So, prepare the content accordingly. It will be more convenient if you know who you are writing for. However, don’t fill the page with huge chunks of paragraphs, as it might affect the visual appeal of the page.
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Use trust signals:
Trust signals are elements of a page that highlight the reliability of the particular page or the brand it is promoting. So for Selling Art Work you need to make sure to have them onsite. A good website always includes multiple trust signals to tell the visitors that its brand is trustworthy. Google testimonials are one of the major examples of effective “trust signals”. Research shows that word-of-mouth from past customers encourages new visitors to avail of the service from the brand.
Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online cannot and will not be held liable for any action taken as a result of using the information in this article.
