Why is having a great Logo on Instagram important?

The facts speak for themselves – Instagram hosts an audience of over 1 billion users. But what does this mean for your business? Well, an opportunity to start with. In essence, 1 billion users become a billion potential clients that you can freely advertise to. There are, however, a few things to keep in mind that will make your business page stand out from the rest, but before doing that you must make sure you’re targeting the right audience and have enough followers so your message spreads fast. Using an Instagram growth service like Growthsilo can easily help you do that, so do not hesitate to invest in such a service when it comes to your business’ success.

Your business is your brand, and the type of content you post is relative to the perception that you want to create of your brand. Equally important is your business logo. Your logo goes a long way in creating brand awareness and makes you easily identifiable. The benefits of having a good logo are numerous, and if you need some help with designing your бизнес-логотип, we have some useful tips for you!

Increased credibility

Your logo must carry the image of your brand. A good logo will depict what you’re trying to sell and will be distinctive and clear. In other words, people will get an immediate sense of your brand just by looking at your logo. Think about walking into a room. People will hardly remember what you wore, but they will remember how you made them feel. That’s what a logo does for your business. It tells people who you are, and what your business stands for. A solid brand image cultivates trust, where something poorly designed or, even unrelated to your business will portray the message that your business is unreliable.

Узнаваемость бренда

Consumers are less likely to purchase from a business that they do not know about. Increasing brand awareness is the aim of any good brand image. Think about it – when people see the Nike or Apple logos, they automatically know which company the logo represents. When your logo stands out, it creates familiarity and becomes easily identifiable. Because it is a visual representation of your business, it is vital that you send the right message, and, through it, potential clients will get to know you. Your logo will be a visual representation of your brand on every one of your posts, and this should ultimately be designed to pique interest and make an audience want to click through and become familiar with your business.

Tells people what to expect

Your logo is likely the first representation of your business that people will see. The combination of iconic symbols and meaningful phrases will give potential clients an idea of what they can expect, what products or services you sell, and what your vision as a business is. It is something memorable that fosters loyalty and signifies something much deeper than just an image.

A logo that aptly represents your brand is the most common visual that consumers will ever get to see. Any advertising that you’ve come across on social, print, or digital media will verify this. The last thing you need is for potential clients to be distracted or even turned off by unappealing colors or a poorly designed logo that has no focus. Because it is your brand at stake, investing in a good logo design that brings your brand’s vision and mission to the forefront in an outstanding brand image is key. And if you’re able to do a good job of designing one yourself, just remember the basics, and that you want to increase brand awareness and credibility.

5 Things to Consider When Designing a Logo for Your Business

A lot of great business logos are simple. There’s Nike’s swoosh, McDonald’s golden arch, and FedEx’s one-dimensional text that makes use of negative space. These are a few instances of designs that are unique, striking, and recognizable. When customers see these designs, they immediately associate it with the brand.

What you should know, however, is that these logos weren’t easy to create. While they are minimalistic, a lot of thought has been placed on the various elements that make up their designs. These corporations have dedicated teams that brainstorm on the concept, color, font, and rollout, which are merely some of the factors to consider for a business logo.

Your logo should be something that will identify your brand and, at the same time, make it stand out from your competitors. It’s vital in your SEO marketing and for your social media brand awareness strategies. It’s a great way that can increase traffic to your website.

Here are some factors you should ponder when designing a logo for your business.

1. Choose What Type of Logo You Want

 There are a lot of options to deliberate on. Logos are generally categorized into four:

• Wordmarks - Also known as logotypes, these are simple text logos that use the company’s full name or abbreviations. Established companies that use this kind of logo are Google, eBay, CNN, and IBM.
• Letterform - These also use text but only in the form of single letters like McDonald’s, Unilever. It’s also commonly used by car manufacturers like Honda and Hyundai.
• Pictorial - This type of logo uses illustrations to attract its customers. Think Twitter, Starbucks, and Instagram.
• Аннотация - Nike’s logo is perhaps the most successful абстрактный логотип since it does not seem to have anything to do with the brand in itself aside from complementing its tagline of “Just Do It.”

3. Showcase Your Personality

To make your logo stand out, infuse it with your brand’s personality. From its color to the shape, customers must get a feel of what your business is all about and how you’re different from the others. The perfect example is Amazon’s logo which has an arrow pointing from the letter “A” in the name to the letter “Z.” Aside from letting customers know that they have everything from A to Z, it also doubles as a smile that subconsciously draws people in.

4. Make It Versatile

Prepare your logo for various possibilities on its uses. Often, logos appear on small and big things. Plus, there are times when you aren’t in control of the printing process. Here are the factors that you should consider:

• Масштабируемость - It should retain its proportion regardless of how big or small it’s scaled as well as from any angle it will be viewed. The design will be on large printed materials like billboards to smaller surfaces like business cards or pens. The perfect logo would be recognizable whether blown up or shrunken down.
• Цвета - If you’re using custom colors, be sure that when you have your logo printed by a third-party provider, it’ll still keep its vibrancy. Moreover, it should look good in black and white. There’ll be instances when you must print your logo without colors like in newspapers or photocopies, so it’s imperative that they’re still recognizable even without the full spectrum.

5. Know Its Purpose

Once you finally decided on the final brand image, you should know the story behind the design. It ought to be symbolic of a deeper meaning which you could explain in your brand strategy statements. It could be as simple as the initials of your company or something that illustrates what your brand stands for. Either way, a successful logo is one that’s an accurate visual representation of your business as a whole.

Заключение

Never rush the completion of your logo. This initial phase in setting up your business will ensure the success of your brand in the long run especially when your logo effectively does its job. Don’t be afraid to continue changing until you’re pleased with the result.