Since web trends are ever-changing, site design is highly crucial. People undoubtedly won’t integrate with sites looking prehistoric. That way, redesign comes to the rescue. It can turn even a hopeless option into a top-notch one, so boosting conversion rate, user experience, and a lot of other perks. However, such performance commonly puts your SERPs at risk.
Still, don’t worry ahead of time since you can reach an impeccable redesign while minimizing harming your SEO. Can’t wait to learn solutions? Explore the following checklist on how to redesign a website without losing SEO for incorporation into your business.
Study In-Depth Your Current Website Design
Before starting to develop a website redesign, you must study the site’s inside in detail. Keywords may considerably hurt after changes, so it would be wise to audit the overall site performance. Try not to skip any of the components like significant key phrases, bounce rate, the timing of users’ visits, unique readers numbers, and sales figures.
All these elements matter and can show you how potent the site is from the SEO perspective. No less essential is to check if your site is healthy and how well it functions. This will disclose the core sore points, including spammy links that may hurt productivity to a great extent.
When it comes to redesigning, analysis stands as one of the most efficient things. Doing this can eliminate all the drawbacks negatively affecting your on-site SEO. One practice that is always a win-win is to get paid links for Google. Thus, not only will you boost the site’s SEO potential, but to enhance the general design framework without a doubt.
Save High-Quality Content
Sometimes, it’s better to avoid plenty of alterations during a website redesign audit, and this definitely relates to the content. It is incredibly critical the way you transform your content, especially if it is top-notch. Be reasonable and conduct a thorough relevant keyword review. It will give a clear vision of what pages rank high on search engines and are worth saving.
Such a tactic may help you keep the right pages, and if yet add minimized contextual changes, this will be a killing mixture. However, you should be aware that deleting the wrong page might cause irreparable damage to your SEO. So, think over well what exact content may add value to the further redesigned site.
Test The New Site
If you are craving to craft a smooth old-new site switch-over, you must launch a new website on a separate test-mode server with no visitors’ access. That way, you can try it out fully before setting off. Then, use sitemaps of both sites to ensure all the appropriate pages are available across the new source. Check if all your internal links are operating since search engines tend to use them to understand the site hierarchy and access specific pages.
Plus, mobile-friendliness forms another essential element of SEO for a website redesign. So you should study if the updated site is mobile-optimized. Typically, design alterations incredibly influence the look of sites on mobile screens. Thus, pre-launching may aid you in detecting and solving all problems.
Redesign A Speedy Website
Also, pay attention to the site loading speed, it directly affects the ranking. For quick loading of the mobile version of the site, it needs to be optimized for Lighthouse. To do this, it is important to compress graphic design elements and photos. Often webmasters optimize only graphic elements and when filling out the site they forget that photos can take up to several megabytes. Especially if it’s a big article with lots of images, a portfolio, or a product page.
Now there are special services that retouch photos and prepare them for publication on the Internet (they perform compression with minimal loss of quality). If there is no opportunity to order photo processing, you can install plugins that will automatically reduce the size of images. Google recommends using the WebP format for photos.
The good news is that the old site will be accessible to visitors when you are entirely immersed in the testing. What’s more, it will serve as a valuable reference while you implement the intended pages and features on the new site. WordPress can considerably facilitate this process. Due to its state-of-the-art specifications, the upgraded site will surely become niche-leading.
Adjust Redirects
Website redesign SEO considerations also take redirect customization. For example, suppose you get SEO growth from a specific page, but its URL has changed because of redesigning. So you might totally lose that growth when links to that page end in a 404 error. There are also likely to be some backlinks that are not amenable to change. To prevent users and search engines from occurring at error pages, you must do a solid URL redirection from the old to the new site.
301 redirects mean not only avoiding showcasing errors to visitors but the best way to let search engines know about pages’ URL changes. So instead of losing your current SEO and starting to reach high ranks from scratch, the new page will attain all the SEO power of the redirected page. Just compare your old and new site sitemaps and map out a 301 redirect for every URL you want to alter.
Submit Updated Sitemap to Google
Substantial alterations to the structural and content part of the site can modify pages’ SEO value and decrease monthly SEO packages benefit. So Google has to reevaluate them to set fresh ranks properly. Ensure your redesigned sitemap involves all the target URLs and that each URL guides to the right destination. By naming the file ‘sitemap.xml’ and adding it to the server’s root directory, the submission to Google will be easy as pie.
Just hit your Google Search Console, pick Sitemaps, type sitemap.xml at the end of your domain text row, click submit and this is it. Thus Google will get a command to reassess your site, meticulously paying attention to all the redesigned pages’ points based on the detailed map.
Are you also considering redesigning your logo and wondering if it’s the appropriate move to make? It is undoubtedly a difficult option because rebranding is a significant choice that has a significant influence on the entire integrity, reputation, and brand value. But can altering your brand’s identity truly make sense? It occasionally makes a significant difference. Click to learn more on how to redesign your logo in the right way.
Selecting Brand Colors When Your Redesign A Website
Additionally, because the psychology of each color chosen affects a consumer’s choice, choosing the correct colors and pictures for your brand identity is crucial. Therefore, you must be aware of the signals your colors are conveying if your main objective is to grow your brand and draw in the correct clients. For instance, when redesigning your website and logo, Red must be used carefully since it is a fiery and hazardous hue. If you’re aiming to convey tranquility or comfort, overusing this hue might be detrimental to the image of your business. It frequently seems overpowering.
Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Free Logo Maker Online cannot and will not be held liable for any action taken as a result of using the information in this article.
