Test The New Site
If you are craving to craft a smooth old-new site switch-over, you must launch a new website on a separate test-mode server with no visitors’ access. That way, you can try it out fully before setting off. Then, use sitemaps of both sites to ensure all the appropriate pages are available across the new source. Check if all your internal links are operating since search engines tend to use them to understand the site hierarchy and access specific pages.
Plus, mobile-friendliness forms another essential element of SEO for a website redesign. So you should study if the updated site is mobile-optimized. Typically, design alterations incredibly influence the look of sites on mobile screens. Thus, pre-launching may aid you in detecting and solving all problems.
Redesign A Speedy Website
Also, pay attention to the site loading speed, it directly affects the ranking. For quick loading of the mobile version of the site, it needs to be optimized for Lighthouse. To do this, it is important to compress graphic design elements and photos. Often webmasters optimize only graphic elements and when filling out the site they forget that photos can take up to several megabytes. Especially if it’s a big article with lots of images, a portfolio, or a product page.
Now there are special services that retouch photos and prepare them for publication on the Internet (they perform compression with minimal loss of quality). If there is no opportunity to order photo processing, you can install plugins that will automatically reduce the size of images. Google recommends using the WebP format for photos.
The good news is that the old site will be accessible to visitors when you are entirely immersed in the testing. What’s more, it will serve as a valuable reference while you implement the intended pages and features on the new site. WordPress can considerably facilitate this process. Due to its state-of-the-art specifications, the upgraded site will surely become niche-leading.
Website redesign SEO considerations also take redirect customization. For example, suppose you get SEO growth from a specific page, but its URL has changed because of redesigning. So you might totally lose that growth when links to that page end in a 404 error. There are also likely to be some backlinks that are not amenable to change. To prevent users and search engines from occurring at error pages, you must do a solid URL redirection from the old to the new site.
301 redirects mean not only avoiding showcasing errors to visitors but the best way to let search engines know about pages’ URL changes. So instead of losing your current SEO and starting to reach high ranks from scratch, the new page will attain all the SEO power of the redirected page. Just compare your old and new site sitemaps and map out a 301 redirect for every URL you want to alter.