Best Website Redesign Practices Worth Implementing In 2025

Your website design plays a significant role in determining whether your visitors will stay or not. That’s why it must be as engaging and attractive as possible, considering all elements like UX/UI, speed. When you do website redesign and follow the correct practice, it will help your visitors navigate your pages, read content, and even make a purchasing decision.

So, even though many people will underrate the impact of it, the truth is that it plays an essential role in the success of your digital marketing strategy. This is why you need to follow the best web design practices, especially if you consider to do a website redesign.

Here are some of the eight best web design practices you should be aware of when seeking redesign your website and want to attract visitors, improve conversions, and ultimately boost your sales.

Best Website Redesign Practices In 2025

• Keep branding consistent throughout the site

Consistency is key if you want to keep your website engaging. A website design that lacks consistency can confuse users. It makes it difficult for clients to tell what the brand colors are or what their logo looks like. Before you kick off your web design project, you need to identify what story you want to tell and then base it on your brand values and target audience.

• Optimize for simple navigation

The last thing web users want is finding it difficult to get what they are looking for. This is a turn-off for many users, and they will probably never come back to your site. This is a huge loss for you. That’s why you need to ensure that your website redesign is quick to navigate so that your users can access the details they need as quickly as possible. Having a simple and organized navigation is a major factor in the success of your business. So ensure that your users can access your products or services easily.

• Use responsive web design

People access websites using various devices, including desktops, laptops, tablets, and mobile phones. As a website owner, you need to ensure that your users can access and navigate it using all these devices.

A responsive website redesign allows to adjust to the browsers and screen sizes of the devices your visitors are using. Whether a user accesses your website on a desktop or smartphone, the browsing experience should be the same. In short, a responsive design ensures that you provide a great experience regardless of the device they are using to access and navigate your website.

• Make sure that it is loading faster

This is one of the crucial practices that you should prioritize. The loading speed of your website matters a lot as it will determine whether or not you’re your web visitors will stay on your website. A site that loads slowly can be frustrating for visitors, and they will not waste their time on such a website. This will lead to a high bounce rate, which is not good for your website performance. So, to avoid this, make sure that your page loads faster. You can achieve that by optimizing images and multimedia content, leveraging browser caching, and minimizing HTTP requests.

• Make sure the website redesign is mobile-friendly

Design your website with mobile users in mind, taking into account their unique needs and the limitations of their mobile devices. To create a smooth mobile experience, employ touch-friendly navigation components, optimize viewport settings, and condense information for smaller screens. Thoroughly test everything on a range of devices and browsers to ensure that it works and is user-friendly.

• Don’t forget about SEO

Designing a website with search engine optimization (SEO) best practices in mind will increase its visibility and rank in search engine results. Improve the way search engine crawlers understand your website’s content by adding relevant keywords to meta tags, headings, URLs, and picture alt text. Additionally, produce valuable and descriptive content and use structured data markup.

• Include visual elements in your website redesign

Visual elements like your company logo, images and videos add some oomph to your website. They keep visitors engaged to your website. Generally, it’s more fun to browse pages with graphics and photos than browsing pages with only text. You can incorporate relevant photos and graphics throughout your content. That way, your users are more likely to keep scrolling through the pages. When it comes to using photos on your written content, the New York web design company advises you to use photos that are relevant to the content as well as your brand. The best thing would be to use photos of your work and your products.

• Add a strong and clear Call to Action [CTA]

Call-to-action is what will prompt your clients to buy from you. Without a clear CTA, your visitors won’t know what to click next. A good website should have a clear CTA that pushes conversion rates higher. A call-to-action can direct your users to another page, tell them to sign up for an email list or include your contacts in which they can reach you. A clear CTA can turn your visitors into customers. Adding one to each page can significantly help you increase your conversion rate.

• Add QR Codes 

QR codes enhance user experience, marketing, and accessibility. Integrating QR codes to improve navigation, allowing users to scan for quick actions like contacting support, making payments, or accessing exclusive content. QR codes easily bridge the offline and online world by connecting packaging and digital business cards, directing users to product pages, customer reviews, or special offers. Additionally, QR codes eliminate the need to type URLs, ensuring a smooth transition to a mobile-optimized webpage. Also, dynamic QR codes on websites may change content without requiring a new code, making them ideal for promotions, events, and international audiences.

How To Redesign A Website Without Losing SEO

Since web trends are ever-changing, site design is highly crucial. People undoubtedly won’t integrate with sites looking prehistoric. That way, redesign comes to the rescue. It can turn even a hopeless option into a top-notch one, so boosting conversion rate, user experience, and a lot of other perks. However, such performance commonly puts your SERPs at risk.

Still, don’t worry ahead of time since you can reach an impeccable redesign while minimizing harming your SEO. Can’t wait to learn solutions? Explore the following checklist on how to redesign a website without losing SEO for incorporation into your business.

Study In-Depth Your Current Website Redesign

Before starting to develop a website redesign, you must study the site’s inside in detail. Keywords may considerably hurt after changes, so it would be wise to audit the overall site performance. Try not to skip any of the components like significant key phrases, bounce rate, the timing of users’ visits, unique readers numbers, and sales figures.

All these elements matter and can show you how potent the site is from the SEO perspective. No less essential is to check if your site is healthy and how well it functions. This will disclose the core sore points, including spammy links that may hurt productivity to a great extent.

When it comes to redesigning, analysis stands as one of the most efficient things. Doing this can eliminate all the drawbacks negatively affecting your on-site SEO. One practice that is always a win-win is to get paid links for Google. Thus, not only will you boost the site’s SEO potential, but to enhance the general design framework without a doubt.

Save High-Quality Content

Sometimes, it’s better to avoid plenty of alterations during a website redesign audit, and this definitely relates to the content. It is incredibly critical the way you transform your content, especially if it is top-notch. Be reasonable and conduct a thorough relevant keyword review. It will give a clear vision of what pages rank high on search engines and are worth saving.

Such a tactic may help you keep the right pages, and if yet add minimized contextual changes, this will be a killing mixture. However, you should be aware that deleting the wrong page might cause irreparable damage to your SEO. So, think over well what exact content may add value to the further redesigned site.

Test The New Website Redesign

If you are craving to craft a smooth old-new site switch-over, you must launch a new website on a separate test-mode server with no visitors’ access. That way, you can try it out fully before setting off. Then, use sitemaps of both sites to ensure all the appropriate pages are available across the new source. Check if all your internal links are operating since search engines tend to use them to understand the site hierarchy and access specific pages.

Plus, mobile-friendliness forms another essential element of SEO for a website redesign. So you should study if the updated site is mobile-optimized. Typically, design alterations incredibly influence the look of sites on mobile screens. Thus, pre-launching may aid you in detecting and solving all problems.

Redesign A Speedy Website

Also, pay attention to the site loading speed, it directly affects the ranking. For quick loading of the mobile version of the site, it needs to be optimized for Lighthouse. To do this, it is important to compress graphic design elements and photos. Often webmasters optimize only graphic elements and when filling out the site they forget that photos can take up to several megabytes. Especially if it’s a big article with lots of images, a portfolio, or a product page.

Now there are special services that retouch photos and prepare them for publication on the Internet (they perform compression with minimal loss of quality). If there is no opportunity to order photo processing, you can install plugins that will automatically reduce the size of images. Google recommends using the WebP format for photos.

The good news is that the old site will be accessible to visitors when you are entirely immersed in the testing. What’s more, it will serve as a valuable reference while you implement the intended pages and features on the new site. WordPress can considerably facilitate this process. Due to its state-of-the-art specifications, the upgraded site will surely become niche-leading.

Adjust Redirects

Website redesign SEO considerations also take redirect customization. For example, suppose you get SEO growth from a specific page, but its URL has changed because of redesigning. So you might totally lose that growth when links to that page end in a 404 error. There are also likely to be some backlinks that are not amenable to change. To prevent users and search engines from occurring at error pages, you must do a solid URL redirection from the old to the new site.

301 redirects mean not only avoiding showcasing errors to visitors but the best way to let search engines know about pages’ URL changes. So instead of losing your current SEO and starting to reach high ranks from scratch, the new page will attain all the SEO power of the redirected page. Just compare your old and new site sitemaps and map out a 301 redirect for every URL you want to alter.