Why do you need to Redesign Your Company Logo?
Planning to redesign your logo and wondering if it is the right thing to do? Well, it is definitely a tough choice because rebranding is a big decision and has a major impact on the overall integrity, name, and brand value. But is it really worth changing your brand identity? At times it really makes a huge difference.
For established brands, redesigning the logo might be out of the question, unless something happened. Take a look for example the Facebook rebranding. They created the new Meta to create a buzz around the future.
But for small businesses, it can be highly impactful. Especially if you had a hard start, and your brand failed to rise.
Let’s talk about it!
When should you consider replacing your logo?
There are several reasons for a business to go for rebranding. Firstly, a new business that has built unsuccessful branding should consider rebranding. For example, in the case you already started to do marketing, invested your time and money in advertising your business. Also, you published a website, handed business cards, and did some social media, but you did not get the attention of customers. That will be a good time to consider redesigning your brand.
Secondly, if you had a working business that had a bad reputation. In these cases, it’s appropriate to change your brand image altogether, renovate, change your slogan using a slogan generator and brand colors. Create a new logo and bring brand awareness. Make your business fresh and new and let customers know you are ready again to do business.
Focus on the audience
Start with focusing on the audience that your brand focuses on. If your brand focuses on GEN Z, the logo has to reflect the same, but if it is super sophisticated, the bubbly, vibrant, and fun-loving teenagers will not like to shop from the brand. Therefore, it is highly recommended to align your brand logo with the audience so that people can relate to it. The brand logo is a make-or-break decision, which is the reason it has to hit the right spot and check all the boxes for the branding alignment with the audience.
Choose colors wisely
Picking the colors for the brand is another vigilant task that needs to be done after careful thinking and strategizing. The primary colors are the most attractive colors. Red, Yellow, Blue, Orange, Green. These usually help in increasing brand sales. Sometimes the rebranding can also be done with simple changes in the brand color. You will see that in a few days, your brand logo will increase sales and will help you increase revenue and profit for your business.