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When you are thinking about designing your brand image, you take into account how color will influence the minds of your customers. Colors choices can help you will your customers and clients over, helping you to market your products and services. So when combining colors for your logo or brand image, try to create an atmosphere and the perfect balance in the combination of colors.
Also, colors have different meanings in different cultures, it is not the same as the color red in Argentina than in India, for example. If your goal is to expand in a foreign market, you should investigate what color means in the culture you are targeting.
That is why color is a good tool to get customers’ attention and generate visual interest and impact, but can the wrong color be selected for your criador de monogramas? Are there combinations that can be avoided? The answer is yes.
Many brand owners are not aware of this when designing their floral logos and brand image, and this can cause considerable bad image effects on their brands. In this post are the top 3 mistakes you should avoid when combining colors in your brand image.
But unfortunately, they can be very strong to look at and very overwhelming. They can give the feeling of tiredness to the eye.
Being very bright colors, they cause problems when used on dark or light backgrounds. They present readability problems because they tend to erase the background.
That is why I will recommend you remove a little brightness from the neon colors so that they have a darker hue. With these small changes, you will make your brand look better.
Colors that are associated with the product or service you are going to provide should determine the market you are going to. For example, women prefer more neutral colors with less saturation, while men are more interested in colors with more saturation.
Take into account then if your products or services are oriented to a particular sex. If it is for women, use, for example, a lighter blue and if for men, a higher blue. This will definitely make a huge difference.
You cannot use all the color palettes that you established for the brand in each of the pieces that you make. That is why the colors that you chose for your image or logo have to be related to each other and use them harmoniously. Keeping this in mind will create a more eye-pleasing design and have a greater psychologically positive effect on your customers.
One of the biggest reasons to avoid these color combinations is misuse, lack of readability, and contrast. Think about what you want to transmit and what the color that will predominate in your brand is. Based on that, introduce the colors that help soften or enhance your image.
When choosing which combinations you want to use, you have to put yourself in the position of the customer and think about how it can affect them, this will create a climate that will help them retain loyalty and that they fall in love with our brand.