When you create a logo brand for the very first time, you most likely don’t know much about the different types of logo formats.
For example, what format is a vector logotype? what is the best file to use on social media? Also, if you wish to change your design, what are the editable files that are available to accomplish that job?
While there are many file formats, only a few of them are side for logos and each format has the best purpose and is recommended for a specific use. Your HD file package is formatted as a raster file or as a vector file.
How will you recognize the type of file?
The file extension name “filename.ai” or “filename.psd” describes the type of format. Download the logo files to your desktop and the ending of the file type will show in the title.
logo file type
Recommended logo formats for digital use
There are several file formats that are commonly used for logos in digital contexts. But, in order to keep it simple – raster files are best for online use and vector files are for print. Here is the list for digital use.
SVG (Scalable Vector Graphics) (INCLUDED IN THE HD FILES PACKAGE)
is a vector graphic format that is well-suited for logos because it can be scaled to any size without losing quality. This makes it ideal for use on the web, where logos may need to be displayed at various sizes on different devices.
PNG (Portable Network Graphics)
PNG is a raster graphic format that supports transparency. It is often used for logos because it can be placed over any background color without a white box appearing around the logo.
JPG (Joint Photographic Experts Group)
JPG is a raster graphic format that is widely used for photographs but can also be used for logos. It is not as well-suited for logos as the other two formats because it does not support transparency and can become pixelated when scaled.
GIF (Graphics Interchange Format)
GIF is a raster graphic format that is limited to a maximum of 256 colors. It is not as commonly used for logos as the other formats because of its limited color palette, but it can be useful for simple, small logos that do not require a wide range of colors.
In general, it is a good idea to have your logo available in multiple file formats to ensure that it can be used in any context. It is also a good idea to have your logo in both vector and raster formats so that it can be used in any size and resolution.
What About a Transparent Logo Without a Background?
Transparent logo without background. Limited DPI / Limited size. Ideal for websites, email signature. Used mainly for a website, social media, email, PowerPoint presentations, and video production.
Recommended logo formats for print
Among the many logo design file formats, the most recommended and the most popular logo file formats are HD vector files. The HD vector logos come in AI & EPS logo formats and are unlimited in size. For example, the AI file can be enlarged without any distortion because it is a vector-based file. On the other hand, the PSD photoshop format is pixel-based and therefore has its own limitations of use.
So, how will you know what files to choose for your logo? and what is the best quality for printing materials or internet use? Here is a list of popular vector file types use can use for your new logo design.
AI illustrator – Fully Editable File – Recommended and most popular for print
Top-quality vector logo format. Unlimited DPI / unlimited size. Fully Editable File. Ideal for printing. Used mainly for large print, huge signs, billboards, printing logos on trucks and cars, laser printing, and T-Shirts.
A step-by-step guide to change your logo using Adobe Illustrator Software
quality vector logo design format. Unlimited DPI / unlimited size. Editable File. Used mainly for special prints, laser printing, selective printing, and T-shirts.
Scalable Vector Graphics – very light vector-based image format for print and web use.
most versatile and flexible file. Limited DPI / Limited size. Ideal for printing. Used mainly for small-medium print as business cards, stationery, letterhead, multiple pages print.