When you creating a logo-brand for the very first time, you most likely don’t know much about the different types of logo formats.
For example, what format is a vector logotype? what is the best file to use on social media? Also, if you wish to change your design, what are the editable files that are available to accomplish that job?
While there are many file formats, only a few of them are side for logos and each format has the best purpose and recommended for a specific use. Your HD file package is formatted as a raster file or as a vector file.
How will you recognize the type of file?
The file extension name “filename.ai” or “filename.psd” describes the type of format.
Recommended logo formats for digital use
To keep it simple – raster files are best for online use and vector files are for print. Here is the list for digital use.
PSD Photoshop – Editable File
Good quality format, Limited DPI / Limited size. Used mainly for small-medium print as business cards, stationery, special 3D effects.
JPG format – most popular for digital use
Very versatile and flexible image file. Limited DPI / Limited size. Used mainly for the small print, website logo, email, social media.
What About Transparent Logo Without Background?
Transparent logo without background. Limited DPI / Limited size. Ideal for websites, email signature. Used mainly for a website, social media, email, PowerPoint presentations, video production.
Recommended logo formats for print
Among the many logo design file formats, the most recommended and the most popular logo file formats are the HD vector files. The HD vector logos come as AI & EPS logo formats and are unlimited size. For example, the AI file can be enlarged without any distortion because it is a vector-based file. On the other hand, the PSD photoshop format is pixel-based and therefore has it’s own limitations of use. So how will you know what files to choose for your logo? and what is the best quality for printing materials or internet use? Here is a list of popular vector file types use can use for your new logo design.
AI illustrator – Fully Editable File – most popular for print
Top-quality vector logo format. Unlimited DPI / unlimited size. Fully Editable File. Ideal for printing. Used mainly for large print, huge signs, billboards, printing logos on trucks and cars, laser printing, T-Shirts.
A step-by-step guide to change your logo using Adobe Illustrator Software
quality vector logo design format. Unlimited DPI / unlimited size. Editable File. Used mainly for special prints, laser printing, selective printing, T-Shirt.
most versatile and flexible file. Limited DPI / Limited size. Ideal for printing. Used mainly for small-medium print as business cards, stationery, letterhead, multiple pages print.