The next level of detail on the search is product category and brand. For example, “Buy a Bicycle Author”. The conversion rate in this part of the funnel is average – up to 1%.
And when Jack has made his final decision about the product, he is looking for a store to spend his money in. He asks for a product by a specific name, for example, “The Author Vectra II 18” bicycle is black.
The conversion rate for such exact requests is 6%, which is 20 times higher than at the initial stage of the funnel, but you definitely need a good free web hosting for your website to be available 24/7. The user involvement at the bottom of the funnel is therefore more efficient. The more efficient the announcement is, the more accurately it meets the user’s needs and expectations. This is called a model ad.
Model advertisement possibilities
Let’s imagine an average store with 10,000 items. Model advertising means that you will have 10 thousand ads – for each individual product in your store shows its unique ad.
In this ad specifies the exact name of the product, the price of the product (the same as on the site), the ad leads the user to the page of the product, which is written about in the ad and which the user was looking for.
If a product at some point disappears from the range – an ad for this product automatically stops and no longer spend the advertising budget.
All the advantages of model advertising require a huge expenditure of resources to maintain the relevance of advertising. Automation is needed.
Automatic update of ads for a store with an assortment of 1.2 thousand products takes 30-40 seconds, while scripts need up to 20 minutes for data processing. If the volume is more than 30 thousand items, then manual handling is out of the question, and scripts need to be technically sophisticated. Whereas full automation takes from 3 minutes to several hours with large data volumes.