How to Open a Facebook Business Page Yourself – 100% free
2022 is here and social media is one of the best free marketing tools for the small business or side hustler. It is becoming harder to ignore Facebook, mainly because there are roughly 2.89 billion monthly active users on Facebook. This makes it a powerful inbound marketing tool. However, Facebook’s features have changed over the years, so the process of creating a business page on Facebook has also changed. Below are the steps you need to follow to open a Facebook business page.
Pick a Classification
The first step in creating a Facebook page is picking a classification. There are six classifications to pick from, which include:
- Cause or Community
- Artist, Band, or Public Figure
- Brand or Product
- Company, Organization, or Institution
- Local Business or Place
Each classification will require you to fill out relevant fields. This helps Facebook provide information for visitors to your page. You should be careful when you are picking the name of your business page because Facebook will only allow you to change your page’s name and the URL once, but is a tedious and difficult process to wade through.
Fill out the Basic Information
Facebook will automatically walk you through the basic information selections for your Page. The first section is the ‘about’ section, which is the main description of the page. If you have a business website, you should include this link in it. The description should also include information about what makes your business brand unique.
You should also upload your business logo to the profile picture. The profile picture is the main visual icon for your page. This picture is very important because it will appear in the Facebook search results and next to any comments that you post. The recommended size of a profile picture is 180 by 180 pixels, but you can use any square image for a profile picture. Additionally, create an impressive 3D Facebook cover with your logo for your page, it will make a great first impression.
Understanding the Admin Panel
The Facebook Admin Panel is an important part of a business page. The Admin Panel can be reached by clicking on the “Settings” option. There is a vertical navigation bar that has different sections, but there are key areas that are important.
The “Page Info” setting will allow you to enter additional details about your page. This section will have different options depending on what classification you selected.
“Notifications” will allow you to customize how and when you would like to be sent Page alerts. “Page roles” is where you can set who has access to the page’s setting, so you can send invites to your colleagues
Create Content for the Page
Once you have your business page set up, you need to start posting content and enacting it with users. The main type of content that is used is Posts. Posts can contain links, photos, and videos. You can also create event pages for your business page.
The amount of content that you will need for your business page will depend on your business and your users. The general rule is that you should be posting at least once a day. However, do not over-post because followers can become bored with your content.
A Facebook business page is an important tool for a successful company. It is used for marketing and helps your business connect with your customers regularly.
Handling Negative Comments on Facebook
These days, social media allows several companies to connect with prospects and customers. It helps businesses to show how responsive they can be regarding customer service and public relations. However, things aren’t perfect. Facebook, for instance, can also bring your local business into the world of criticism – from service disruption to mishandled customers.
Handling negative comments on social media
Know all negative comments
As a business owner, you can’t always get all negative comments on your own site or the page you manage. People can blast negativity to their individual social media pages like Instagram, their own blogs, and other places online. If you want to do something about it, try to be heedful of any mention of your company, staff, products, or services.
You may need the assistance of Google alerts or social media marketing strategies to check and monitor posts and conversations that mention your business. By doing this, you’ll be able to know the sentiments behind the negative comments about your business.
Deleting negative comments will only intensify the feelings of the commenter and sometimes move the conversation elsewhere.
Remember, if you delete comments on the Internet, it may just question your integrity to the commenter as well as your followers. However, you can have the option to remove inappropriate comments or the ones that are too derogatory or racists. You can also block users who tend to abuse the site.
Acknowledge the issue as quickly as possible
People lash out on social media because they believe they’re not being listened to. Some post negative comments to warn their friends about using something they feel is a lousy product, while others do it to get your attention and hurt you.
When this happens, speed can be of paramount importance. Be quick to acknowledge the complaint before it picks up other prospects and customers. While you don’t need an immediate solution to the issue, it’s best to have an open and nonjudgmental acknowledgment of what happened. This way, you’ll be able to open an opportunity to start the process of constructive engagement, turning a negative experience into a positive one.
Keep it cool
As mentioned, an offended customer will try to get an emotional response from their comments or posts. That said, it’s always essential to keep everything cool and never take it personally. Keep in mind, social media is a public platform, and your followers will always judge your business. To handle this fiasco, don’t act as if you’re right at all times, and you don’t need to reply to everything. If you think the comment is an effort to attack or an invitation to a fight, it will help if you let it go to avoid making it a disaster.
Apologize when it’s your fault.
In the business world, saying sorry can be one of the hardest things to do. That’s because companies don’t want to take the blame or they don’t believe the customer’s point of view. However, it’s really difficult to argue with your customers’ experience especially if you look at the issue from their perspective.
When you know it’s your fault:
- Never hesitate to apologize, followed by a quick refund or replacement depending on what the customer wants.
- Make sure you don’t sound like a robot when doing this. It’s important to show to the commenter that you’re saying sorry sincerely for what happened.
- If the problem is a universal one, which means many people experience it, you can simply do the same thing by copying and pasting responses.
- If you have sufficient time, personalizing your responses can also be a good way of handling negativities in social media.
Designate another avenue for complaints
For sure, the customer just wants to vent out to their friends or get your attention to address the problem. With that in mind, designating another avenue for complaints can be a great idea. So, provide other options for customers to connect to you and assure them that you will address their concerns as quickly as possible.
Most companies rely on social media to engage with a variety of customers and prospects. However, in this digital world, you should also prepare yourself to interact with unhappy customers. By following these tips, you’ll be able to handle negative comments from your customers, treat them right, solve their problems, and keep their loyalty.
Trending branding colors on Facebook?
Let’s cut directly to our main topic and find out which colors are the best for branding. How do they impact the human mind, which can result to help attract the maximum number of customers to your Facebook business page by just a glance?
A fun and funky color. Orange is termed a funky and friendly color that possesses the nature of being friendly and playful. It is most commonly used by brands that provide happiness, joy, and fun, such as; amusement parks, funky drinks, etc.
Think of nature, and green is the color that is infused with it. As the color is related to nature, it possesses a nature of growth and prosperity. It also provides a sense of healthiness and peace, which is the reason it is loved by eco-friendly and peace brands.
A mixture of blue and green. The color turquoise possesses the nature of green and blue at once, which makes it an ideal color to possess trust, stability, prosperity, and openness.
Most brands that want to deliver luxury and provide a sense of royalty use the color Purple. The color, with its dark nature, possesses a luxurious nature that attracts the mind of the customer and provides them with a sense of creativity and royalty.
Lastly, we have silver that represents classic. The color nature possesses an elegant, modernized, and mesmerizing nature that pursues the customers to relate to the brand as a classic or simple organization that means business.
And that’s it. These were the Top trending colors that are used for branding on social media. With this, we can establish that trending logo colors matter and mean more than we imagine, and this is the reason Brands take note of the colors used in their advertisement material to attract the maximum number of customers and give the human mind additional information with just a glance.
When it comes to the perfect Facebook page, it’s all about having something that looks as polished as possible. I’m a fan of strong pages with interactive content.