The first thing about logo creation and design is to always hire a professional. They are trained, skilled, and most importantly, right for the job. If you want your logo and website to be professionally made, then hire the right people for the job. For example, using the online business logo maker will be a good start. Just like you have been striving to be the best in your field, graphic designers have been working hard to become leading experts in theirs. They have the experience and the track record that deserves your trust.

Here are some of the advantages of working with a graphic designer and a UI/UX designer:

  • They are knowledgeable about design
  • They are good with collaboration
  • They are worth the money. Money that’s spent that will do you good is an investment, and that is what hiring a designer is. An investment.

LOGO

You might be asking yourself, why are logos important anyway? A logo is not just some little piece of graphic that you stick everywhere. It has a purpose and it plays a big role in a business because it establishes your identity. It shows what you are all about. It is so vital and one should not underestimate its importance. A good logo projects the essence of the brand visually. It is also a tool to establish recognition.

When creating a logo, here are the things to consider. As discussed above, these all will be taken care of by the graphic designer but here are the things that you might need. It will be good if you know what to expect too.

Psychology Of Logo Design Colors – What the Logo Colors Says About Your Company?

Psychology Of Logo Design Colors – What the Logo Colors Say About Your Company?

  • Color

This is the most remembered element. It is the first thing people see. They notice color before they notice the typeface used or even before they read the actual words on the logo. Colors have different meanings that are why it is a must that you make sure to use colors that give off the look you want.

  • Size and Shape

Will it be square, rectangle, or circle-shaped? Is your logo tall and narrow or long and wide? Just like color, the size and shape should also give the feeling that you want the people that see to get because shapes also have meanings.

It is also important to think of its uses. Will, the size and shape that is chosen look good on your signage, social media, calling cards, ads, or marketing collateral, etc.

  • Different versions of the logo

These are to have the right logo for different uses. For a guide on how to use the different HD files – Click here

  • Primary logo. This is your official and primary logo. 
  • PNG file with a transparent background. This is in case you will need to put your logo on a colored or graphic surface.
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WEBSITE

It is important to create a website that actually serves its purpose. There are a lot of websites out there that are not responsive, lacking important content, outdated, and irrelevant. If you are building a website you want your users to benefit from it because at the same time you are also benefiting from it. People are drawn to supporting businesses that they have knowledge about and if your website can give that you will garner more patients.

  • Establish the purpose and the goal of your website.

A website can have multiple functions and uses. You need to know what it is you want to gain from having a website so that you can create it specifically for that purpose. This is an essential step before proceeding to any technical and design aspect in website creation.

This is also a good time to think about your audience, also known as your target market. You want your design to speak to your audience. Creating a website that is tailored to what your audience might like is a good place to start when designing a website. You want the website to meet their needs. A website for teens would look different from a website that is designed to cater to older people.

  • Web Design and Layout

UI and UX design have a great impact because it affects the way people respond to the website. UI is the aesthetic aspect of the website and UX deals with the flow and responsiveness of the website. A great UI and UX design affect the user’s experience positively. A website that ties the UI and UX perfectly has a smooth flow and is easy to navigate.

  • Typography and Color

These are major elements in design and it is part of the UI aspect in web design. Using the right typography and color palette is essential in making sure that the design of the website reflects the brand identity of your business or practice.

  • Site Performance

This is important in the user experience and this is part of the UX aspect in web design. Remember, good design makes sense. This means, the functions are intuitive and the flow of the website is smart and reasonable. The website should not be complicated. It has to be simple and easy to use so that anyone and everyone can use it.

  • Function and Features

Integrating a patient engagement software can also help the website become more useful. The features may include:

  • Secure messaging
  • Patient registration
  • Appointment reminders
  • Prescription refills
  • Bills payment
  • Viewing of statements
  • Patient education

  • Content

A well-made website is nothing without all the necessary content. You want your website to have all the information you want your patients to have. It defeats the purpose if it is not actually useful. Put yourself in the shoes of the user and think about the things they would want to find on the website.

A great way to test the usefulness and effectiveness of your website is to conduct user testing. This can help you make the necessary adjustments needed.

Following the guide above will greatly help you in making the perfect logo and website for your practice.

Create Your Own Logo Design Ideas

7 Modern Logo Designs For Corporate Websites

Have you ever noticed how some brands are easy to recognize no matter where you are in the world? This isn’t just because of clever marketing and advertising. The value of a memorable logo should not be underestimated because it has far-reaching effects.

You want a logo that’s memorable while communicating your goals and what your brand stands for. In addition to making sure that your logo is relevant to your business’ purpose and values, you need to consider modern logo trends as well.

Look at the logo designs that are doing well in your industry and you’ll notice a few similarities. They usually follow a number of design trends that consumers respond well to.

Of course, a good logo designer must also consider past styles and what they’ve contributed to current trends, as well as their own personal branding style.

Modern design trends are characterized by a vibrantly colorful palette, unique tradition, innovation, and storytelling.  This is what makes 2019 one of the most exciting years in logo design, especially for corporate companies. If you need some inspiration to help you create the perfect logo design for your website, you’ve come to the right place. Below is a list of the 7 most remarkable corporate company logo design trends. Read on for more.

  1. Variable logos

This particular design style is all about creating a logo that translates to different customer demographics. It takes into account the fact that your website will show up in different devices that are utilized by various types of people.

Following the variable logo design style could help you connect with large families, senior citizens and young millennials alike.  It’s flexible enough to adjust your website’s appearance depending on the demographics of the person viewing it.

Working with an adaptable logo means that you can form authentic connections with customers from the get-go by customizing your iconography and typography to suit individual audience needs.

Even if your logo has static typography to maintain continuity, it can have built-in interchangeable pictograms that’ll adapt into new logotypes for each consumer.

Modern Logo Designs
  1. Purposeful use of color

We’ve established that it’s important for brands to develop authentic connections with their customers. One of the best ways to do this is through the purposeful use of color in your logo. There’s no denying that certain colors evoke very specific emotions and brands can use this to craft an easily recognizable logo and identity.

Be intentional and mindful of your use of color while keeping in mind that it’ll affect user experience on your website. Think about the needs and preferences of your desired demographics to figure out which colors they respond to. Pair that with your own brand message to find a color that best expresses your brand ethos.

  1. Overlapping elements

Overlapping elements refers to the use of different design elements in a complimentary way. For example, we see a lot of logo designs that pair opacity with attention-grabbing shapes. There are also a growing number of designers who leverage creative use of negative space, purposeful colors and geometry to create a sense of wonder and possibility.

A good example of this trend is PayPal’s relaunched logo with the overlapping P’s and the use of bolder color and design.

  1. Geometric design

Geometric logos are easy to spot because they tend to stand out. They typically work well for corporate websites because they allow you to combine structure with innovation. You can do this by enhancing the clean lines of minimal geometry with warm colors for a friendlier and more appealing design.

  1. Prestige and pedigree

Is it possible to communicate a brand’s pedigree and reputation through logo design? The simple answer is yes. Most well-known household brands have been using the same logo since their inception. As such, logos with signs of the pedigree are growing in popularity because they invoke a sense of nostalgia, familiarity, and trust. These are usually characterized by expert linework, artisanal details, and vintage textures.

  1. Playful tricks

Another trend worth considering is that of logos which trick the eye. You can do this by using subtle distortion and playing with perspective in new and creative ways. This is a disruptive trend that must be approached with caution.

Three-dimensional shapes, warping letters, and playing with angles are a good place to start.

  1. The use of negative space

The FedEx brand is a good example of how you can use negative space to create an unforgettable brand image. The arrow connecting the two words was a genius play on the company’s purpose which is to deliver packages. This logo trend gives you an opportunity to play around with letters in a way that shows meaning and playfulness.