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  • Mobile Optimization vs. Mobile Friendliness vs. Responsive Design

Mobile Optimization vs. Mobile Friendliness vs. Responsive Design

If you are in the process of developing a website, you probably have heard these three different terms used to describe mobile web options. They all are essential to developing a good website, but they have different functions.

In this article, we are going to look at what mobile optimization, mobile friendliness, and responsive design are, why they are important, and some tips for starting the processes.

Mobile Optimization:

What is Mobile optimization?

Mobile optimization is how you ensure that your website is adaptable so visitors can access all of its features from a mobile device. It also ensures that visitors have access that is customized to their own devices. Basically, this is how you know your site is going to be accessible and easy to use from the user’s desktop, tablet, and smartphone.

Why is it important?

It’s important to make sure that your site works well on a mobile platform because today, about 80% of Internet goers use a smartphone for at least some of their browsing. This adds up to about 1.2 billion people. Mobile optimization encourages additional traffic on your site, which can develop leads for your business. Additionally, mobile users engage differently than desktop users and are more responsive to visual media. It is important to have the means to engage customers per this route.

There are financial benefits as well. Tablet users make more transactions on average than users on any other device. If your site’s main function is eCommerce, it is essential to have a version that is mobile-friendly.

Mobile Optimization vs. Mobile Friendliness vs. Responsive Design

How do I optimize my website?

There are several simple steps you can take to begin optimizing your website. You can optimize videos to make them compatible with smart devices. Images should also be high quality so they do not degrade when loaded on a mobile browser.

Content should also be scrollable, so users do not have to load multiple pages on their devices, and buttons should be formatted for mobile use.

Mobile Friendliness:

What is mobile friendliness?

Mobile friendliness is similar to optimization, but it is focused more on function and appearance. Basically, a mobile-friendly website is a site that both functions and looks great on any mobile device. A mobile-friendly site should have code and sizing that allows for easy interaction on a smaller or differently shaped screen. It should be easy to read, easy to navigate, and pleasing to look at.

Why is this important?

As we discussed in the Optimization section of this article, most people use their mobile devices for browsing. The average consumer spends 3.3 hours a day engaging with digital media. Chances are, you might even be reading this article on a mobile device. Because of this shift, your digital marketing strategy must incorporate mobile friendliness.

So, even if you already have an existing website but it is not user-friendly, it’s time to consider redesigning your website.

How do I make my website mobile-friendly?

There are 4 tenets of mobile-friendliness:

Responsive page display

We will go over this in more detail later in the article, but this is a crucial component of mobile-friendliness. Without responsive design, your mobile site is basically just a miniature version of the desktop site.  Responsive design makes sure that all the elements on a webpage are scaled and positioned ideally.

Readable fonts

Fonts need to transfer easily across multiple platforms. Sans serif fonts with clean lines are typically best for mobile devices. Custom scripts and novelty fonts often do not transfer well.

Proper text formatting

Text blocks should be short, broken up with headlines, and include bulleted lists when it is possible. This helps our eyes track information, especially on a small screen.

Optimized Media Display

As we discussed earlier, mobile users respond best to visual media, so it is crucial for media to be optimized so it shows up on mobile devices.

Responsive Design:

What is responsive design?

According to this article from 101domain, responsive website design is how a website responds to a user’s environment based on the size and orientation of the screen. When a site is responsive, it will automatically change based on screen preference by reformatting flexible grids, switching over to an ideal resolution, and altering image size and design elements. This creates an aesthetically pleasing and easy-to-use interface. It relies on the intelligent use of CSS media. Basically, it ensures that no matter what device the user is accessing the site on, the site will respond to the environment effectively.

Why is this important?

Responsive design helps solve a lot of problems mobile sites have. It will guarantee that your site is mobile-friendly, and improve how it looks on devices with large or small screens. As we have already discussed, there is an increased need for responsive web design, and it is important that your site is able to keep up with traffic from mobile users. A study from WebFX has shown that implementing responsive design increased traffic by 87% percent, and page views by 129%. Additionally, having a responsive design increases search engine rankings, which is further discussed here.

How do I implement responsive design?

Start by using the meta viewport tag to control the width and scaling of the browser’s viewpoint. You will also want to include the code line “width=device-width” to match the screen’s width in device-independent pixels. This allows the page to reflow content to match different screen sizes.

Additionally, you will need to establish a 1:1 relationship between CSS pixels and device-independent pixels. Another helpful strategy is to enable user scaling. You will also want to ensure an accessible viewport by including “minimum-scale”, “maximum-scale”, and “user-scalable”. This code allows users to zoom the viewport, which increases accessibility.

Overall, it is important to find ways to optimize your site so it is mobile friendly, and a combination of mobile optimization, mobile friendliness, and responsive site design will all increase your site’s adaptability, thus increasing user experience.

Manage More Clients For Your Web Design Business

How To Manage More Clients For Your Web Design Business?

Clients make up a major part of your business. Without clients, your business can crash down. It is hard enough to gain clients for your business, but managing them and retaining them can be a challenge.

One of the biggest challenges that web development and mobile optimization businesses face, is managing their clients. Generally, web-development experts encounter similar problems that technical experts face, which is to cater to people with less knowledge than you do. It is no less than a challenge to manage your clients, and it is made even greater when the web-development professionals have to act as independent contractors.

In this situation, there is no customer service department to take care of things related to the client. Most probably, it will just be you alone, and you have to provide the service along with managing expectations. As a result, the responsibilities fall on you, the independent web development, to create these relationship-building skills.

For you, as a web designer, it means that you will have to get used to doing things in a way you are not used to and use skills that you have not used before. But you don’t have to worry, these challenges of managing customer expectations are not new and every company experiences them in the business world.

Every person has to come across and deal with this issue at some point. Responsive website design will help you operate in an efficient manner where you will be better equipped to deal with your clients. We are providing you with some tricks and tips on how to manage the expectations of your clients in your optimization and web design business.

website designer Communicate With Your Client Early On
  1. Communicate With Your Client Early On

It is better to communicate as early as possible with your client and communicate in a clear way. Many professionals mostly focus on the terms of their contract, but what many ignore is to make sure that everyone understands what those terms are and what they mean for everyone.

In other words, contracts are enforced when everything else is breaking down. Talking to your web-design clients and getting on the same page from the beginning is essential and better for everyone.

  1. Analyze The Situation

In any phase of life, whenever you plan something, first of all, you will monitor the situation and see what can or can’t be done. Many business experts give the advice of keeping in communication with the client. The more in touch you are with your client and in the loop, the more you will have a better hold of the situation.

This will help you ensure that you and your client are on the same page and it will continue from when the project starts to when it finishes. However, there is also a chance that you may end up communicating too much with the client.

Sometimes the clients are either busy, or they just do not want to be bothered about the details. Make sure to find a balance and know your client. All the clients that you encounter will have a personality of their own. In the case of some clients, instead of constantly communicating, keep an eye on the situation. Take care of everything that you can, and only get the client involved when it is of utmost importance.

  1. Know Who Your Client Is

Knowing your client will solve you both a lot of hassle. It is your client you need to satisfy, how can you do that when you do not have an idea what they are like and what they want? There are two basic ways through which you can study the expectations of your clients. You can do this from a micro perspective or a macro perspective.

When we talk about studying clients from a macro perspective, you need to develop a broad learning curve about the type of clients you have. In other words, you have to learn a lot from your experience.

For example, learn about the red flags that you can see with many clients. Red flags are the positive tools that will allow you to find out which prospects are better for you and which ones you should turn down or refer somewhere else. This action will keep your schedule open for all the clients and projects that will be ideal for you and that you will enjoy.

The prospect you refer to someone else will also have the opportunity to be an ideal client for another web designer. See the things that will work for you, the things that won’t, and how you can resolve those issues.

For instance, there are times when client relationships can break down over the pettiest issues. Avoid such problems, and for that, you have to work out some sort of arrangement before starting the project. Encounter any problems then assume that your client is always right.

Analyzing from a micro perspective means knowing your specific web design clients. Just like every person, your client will have his own personality and will function according to it.

For instance, some of your clients will want regular updates and feedback, while others will not bother and will heavily rely on your knowledge and expertise. Find out which of your client wants falls in which category and then work according to their mood. This formula works for maintaining long-term relationships with your satisfied clients.

  1. Your Customer Is Always Right

Your customer is the one paying you. Therefore, s/he is always right. It is not about the money only. Sometimes your clients know what they want, and you have to understand their point of view. This principle applies to all kinds of customers, whether they are in a business consulting or whether they are logo designer clients who insist on certain project decisions. Occasionally clients can be very persistent, despite your own best advice. But when you are in the business of providing web design services or logo design services, it is part of your job.

No matter how much you would want to get into a long argument with your clients, it will end in nothing but disappointment. Ignore the fact that who is right, and simply listen and explain to your client, and then execute according to the wishes of your customers. Unless the solution is unworkable, your web design client is usually right.

website designer Communicate With Your Client Early On

Also, sometimes, when you argue with the client about what is wrong, it results in a waste of time. But it proves more fruitful when you provide easily understood explanations of your reasoning and try to act like their teacher, and it will help them understand more. When your client comes with a problem, instead of telling them that it is impossible, try and tell them that with an explanation of why it is so. If your client agrees, then well and good, if not, then just act on the formula that your client is always right and then proceed. When web design experts and people in this business understand this basic difference, they will find it much simpler to deal with the daily issue of their clients.

  1. Understand Your Client

You will be able to satisfy and manage your client only when you understand him or her. Put yourself in your client’s shoes to understand what they want. While it may sound very easy, to understand your client’s mindset, it is not! It can be very difficult to execute this kind of empathy, especially for people in the web design business.

You may be a learned person, but sometimes you have to deal with clients who need information about the topic. What helps is to understand that your clients are not you, they are not experts on the subject. Also, they need to learn about it, and that is why they need you.

If still, you find it hard to gain their perspective, think of it this way, even though you may be among the best web developers in the world, there are things that you still don’t know about. You are only an expert in your field, but there are thousands of other fields and jobs that you don’t know the basics of.

You may not know all about Mobile vs. Mobile Friendliness vs. Responsive Design, but you would still go and set it up yourself? What if the webmaster looked down on you because you don’t have the necessary information? How would you react to such a kind of attitude? You would get nervous and under-confident, and probably will not be able to make the salesman understand what your needs are.

  1. Go With The Flow

What people need to understand is not everything you plan will work out as you have expected. You will plan and plan, and in the end, something still may not work out. Web-development pros can plan and create contingencies for their projects. Though there are things that you do not know about, and many things may turn out different. Your web-development clients will not know about these things either.

Sometimes your clients are not easy and can be more difficult than you ever imagined they would be. Know that there is a possibility that you will make mistakes, but that is alright because it happens to everyone. Also, there will be many hurdles and unplanned incidents, and stuff happens, but you have to go with it.

So, there is no point in stressing about how hard things are getting. The more you will learn to go with the flow, the better you will get at adapting to uncertainty and the unseen. All of this will help you serve the needs of your valued web-design clients in a better way.

Final word

All these tips will be super helpful for you when it comes to clients. You will acquire more clients for your web design business and managing them will become easier. You will create a better user experience along with Mobile Optimization and Responsive Designs.

About the Author:

Mark Taylor is an IT enthusiast based in the USA. He is a professional web developer and has been covering web technology news for over five years. He regularly writes blogs at https://zadroweb.com/.

Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online cannot and will not be held liable for any action taken as a result of using the information in this article.

2022-09-22T03:35:37+00:00Comments Off on Mobile Optimization vs. Mobile Friendliness vs. Responsive Design

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