What is mobile friendliness?
Mobile friendliness is similar to optimization, but it is focused more on function and appearance. Basically, a mobile-friendly website is a site that both functions and looks great on any mobile device. A mobile-friendly site should have code and sizing that allows for easy interaction on a smaller or differently shaped screen. It should be easy to read, easy to navigate, and pleasing to look at.
Why is this important?
As we discussed in the Optimization section of this article, most people use their mobile devices for browsing. The average consumer spends 3.3 hours a day engaging with digital media. Chances are, you might even be reading this article on a mobile device. Because of this shift, your digital marketing strategy must incorporate mobile friendliness.
So, even if you already have an existing website but it is not user-friendly, it’s time to consider redesigning your website.
How do I make my website mobile-friendly?
There are 4 tenets of mobile-friendliness:
Responsive page display
We will go over this in more detail later in the article, but this is a crucial component of mobile-friendliness. Without responsive design, your mobile site is basically just a miniature version of the desktop site. Responsive design makes sure that all the elements on a webpage are scaled and positioned ideally.
Fonts need to transfer easily across multiple platforms. Sans serif fonts with clean lines are typically best for mobile devices. Custom scripts and novelty fonts often do not transfer well.
Proper text formatting
Text blocks should be short, broken up with headlines, and include bulleted lists when it is possible. This helps our eyes track information, especially on a small screen.
Optimized Media Display
As we discussed earlier, mobile users respond best to visual media, so it is crucial for media to be optimized so it shows up on mobile devices.
What is responsive design?
According to this article from 101domain, responsive website design is how a website responds to a user’s environment based on the size and orientation of the screen. When a site is responsive, it will automatically change based on screen preference by reformatting flexible grids, switching over to an ideal resolution, and altering image size and design elements. This creates an aesthetically pleasing and easy-to-use interface. It relies on the intelligent use of CSS media. Basically, it ensures that no matter what device the user is accessing the site on, the site will respond to the environment effectively.
Why is this important?
Responsive design helps solve a lot of problems mobile sites have. It will guarantee that your site is mobile-friendly, and improve how it looks on devices with large or small screens. As we have already discussed, there is an increased need for responsive web design, and it is important that your site is able to keep up with traffic from mobile users. A study from WebFX has shown that implementing responsive design increased traffic by 87% percent, and page views by 129%. Additionally, having a responsive design increases search engine rankings, which is further discussed here.
How do I implement responsive design?
Start by using the meta viewport tag to control the width and scaling of the browser’s viewpoint. You will also want to include the code line “width=device-width” to match the screen’s width in device-independent pixels. This allows the page to reflow content to match different screen sizes.
Additionally, you will need to establish a 1:1 relationship between CSS pixels and device-independent pixels. Another helpful strategy is to enable user scaling. You will also want to ensure an accessible viewport by including “minimum-scale”, “maximum-scale”, and “user-scalable”. This code allows users to zoom the viewport, which increases accessibility.
Overall, it is important to find ways to optimize your site so it is mobile friendly, and a combination of mobile optimization, mobile friendliness, and responsive site design will all increase your site’s adaptability, thus increasing user experience.