• Mobile Optimization vs. Mobile Friendliness vs. Responsive Design

Mobile Optimization vs. Mobile Friendliness vs. Responsive Design

If you are in the process of developing a website, you probably have heard these three different terms used to describe mobile web options. They all are essential to developing a good website, but they have different functions. In this article, we are going to look at what mobile optimization, mobile friendliness, and responsive design are, why they are important, and some tips for starting the processes.

Mobile Optimization:

What is Mobile optimization?

Mobile optimization is how you ensure that your website is adaptable so visitors can access all of its features from a mobile device. It also ensures that visitors have access that is customized to their own device. Basically, this is how you know your site is going to be accessible and easy to use from the user’s desktop, tablet, and smartphone.

Why is it important?

It’s important to make sure that your site works well on a mobile platform because today, about 80% of Internet goers use a smartphone for at least some of their browsing. This adds up to about 1.2 billion people. Mobile optimization encourages additional traffic on your site, which can develop leads for your business. Additionally, mobile users engage differently than desktop users, and are more responsive to visual media. It is important to have the means to engage customers per this route. There are financial benefits as well. Tablet users make more transactions on average than users on any other device. If your site’s main function is eCommerce, it is essential to have a version that is mobile-friendly.

Mobile Optimization vs. Mobile Friendliness vs. Responsive Design

How do I optimize my site?

There are several simple steps you can take to begin optimizing your site. You can optimize videos to make them compatible on smart devices. Images should also be high quality so they do not degrade when loaded on a mobile browser. Content should also be scrollable, so users do not have to load multiple pages on their devices, and buttons should be formatted for mobile use.  Using Accelerated Mobile Pages, which are light-weight web pages, will also create faster mobile experiences for users.

Mobile Friendliness:

What is mobile friendliness?

Mobile friendliness is similar to optimization, but it is focused more on function and appearance. Basically, a mobile friendly website is a site that both functions and looks great on any mobile device. A mobile friendly site should have code and sizing that allows for easy interaction on a smaller or differently shaped screen. It should be easy to read, easy to navigate, and pleasing to look at.

Why is this important?

Like we discussed in the Optimization section of this article, most people use their mobile devices for browsing. The average consumer spends 3.3 hours a day engaging with digital media. Chances are, you might even be reading this article on a mobile device. Because of this shift, your digital marketing strategy must incorporate mobile friendliness.

How do I make my site mobile friendly?

There are 4 tenets of mobile friendliness:

Responsive page display: We will go over this in more detail later in the article, but this is a crucial component of mobile-friendliness. Without responsive design, your mobile site is basically just a miniature version of the desktop site.  Responsive design makes sure that all the elements on a webpage are scaled and positioned ideally..

Readable fonts: Fonts need to transfer easily across multiple platforms. Sans serif fonts with clean lines are typically best for mobile devices. Custom scripts and novelty fonts often do not transfer well.

Proper text formatting: Text blocks should be short, broken up with headlines, and include bulleted lists when it is possible. This helps our eyes track information, especially on a small screen.

Optimized Media Display: Like we discussed earlier, mobile users respond best to visual media, so it is crucial for media to be optimized so it shows up on mobile devices.

Responsive Design:

What is responsive design?

According to this article from 101domain, responsive website design is how a website responds to a user’s environment based on the size and orientation of the screen. When a site is responsive, it will automatically change based on screen preference by reformatting flexible grids, switching over to an ideal resolution, and altering image size and design elements. This creates an aesthetically pleasing and easy to use interface. It relies on intelligent use of CSS media. Basically, it ensures that no matter what device the user is accessing the site on, the site will respond to the environment effectively.

Why is this important?

Responsive design helps solve a lot of problems mobile sites have. It will guarantee that your site is mobile friendly, and improve how it looks on devices with large or small screens. As we have already discussed, there is an increased need for responsive web design, and it is important that your site is able to keep up with traffic from mobile users. A study from WebFX has shown that implementing responsive design increased traffic by 87% percent, and page views by 129%. Additionally, having a responsive design increases search engine rankings, which is further discussed here.

How do I implement responsive design?

Start by using the meta viewport tag to control width and scaling of the browser’s viewpoint. You will also want to include the codeline “width=device-width” to match the screen’s width in device-independent pixels. This allows the page to reflow content to match different screen sizes. Additionally, you will need to establish a 1:1 relationship with CSS pixels and device independent pixels. Another helpful strategy is to enable user scaling. You will also want to ensure an accessible viewport by including “minimum-scale”, “maximum-scale”, and “user-scalable”. This code allows users to zoom the viewport, which increases accessibility.

Overall, it is important to find ways to optimize your site so it is mobile friendly, and a combination of mobile optimization, mobile friendliness, and responsive site design will all increase your site’s adaptability, thus increasing user experience.

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Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that DesignFreeLogoOnline cannot and will not be held liable for any action taken as a result of using the information in this article.

2020-04-24T06:16:14+00:00Comments Off on Mobile Optimization vs. Mobile Friendliness vs. Responsive Design

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