• How to Present Logo Designs with Branding Mock-ups?

How to Present Logo Designs with Branding Mock-ups?

A good logo design may land you the job for the time being. But, a good logo design presentation can get you the pay you want, establish your authority, and take you to a new level of your designer career.

Now, pause and imagine your reaction if you were to receive an iPhone in a plastic bag-one of the premium phones sold without a case or box. Well, that’s how your client feels receiving the finished product lacking a proper presentation.

You see, the logo designs you create are a product offered to your clients. However, the presentation you give is the packaging. Together, these two components can open a door of opportunities!

So, today, we have compiled this comprehensive guide to effectively present logo designs using brand mockups. Some key aspects addressed includes:

  •                 Errors in logo design presentation
  •                 Introduction to branding mockups
  •                 Using premium & free PSD mockup store for mockup creation
  •                 Presentation tips & hacks

Let’s take your logo design presentation to the next level!

 

Logo Design Presentation – The Errors We Make

Traditionally, the concept of logo design presentation had remained limited to emails and cold pitches. Designers would attach their logo designs to an email, ask the client to review them, and that’s it!

Well, while this may have worked fine for many, it is an example of a flawed logo design presentation today. You see, times have changed and so have the approaches towards work.

Today, clients do not have the time to study and evaluate the designs in much detail. They require finished, finalized, and perfect logos in a single go. So, does this mean only experts can thrive well in a good presentation? Certainly not!

Even beginners can ace the art of logo design presentation by taking the lead in the project.  As a designer, you need to consider yourself as the problem solver of the client.

Understand the issue of the customer, interpret the ideas he has, and try to offer him a solution driven by your artistic direction. Take hold of the creative vision and explain it to the client.

This particular way prevents you from making one of the most common mistakes; creating multiple variations and asking the client to choose. It gives the impression that you as a designer do not have an understanding of their needs and require assistance.

Another mistake is attaching the logo designs to the email for the client to approve. The lack of logo explanation and context leads the buyer into thinking that the logo isn’t complete. Plus, there are likely to misunderstand the use of elements and ask for more revisions than required.

Well, what’s the solution to making your logo design presentations? It is simply the use of quality brand mockups! Read more to unravel. 

branding mockup

What is Branding Mock-ups?

Branding mockups refer to visual content creation tools that display how the proposed design would appear once printed. It offers a glimpse of the product design in the real-life. Hence, both designers and customers can identify mistakes as well as rectify them.

Fundamentally, there are two types of branding mockups. These include mockups used for portfolios and the ones used for presentations. The ones used for the portfolio display the design in real-life situations.

A logo displayed on the side of the building or printed on a business card is an example of a portfolio mockup. The ones used for presentation explain the salient features of the design more prominently.

How to create Branding Mockups?

Creating brand mockups is quite simple and easy today. There are countless premium and free PSD stores available online that offer fully prepared templates. These templates get formulated by professionals and comprise dummy data.

You can browse the store, select the ideal ones, download, and edit them to suit your needs. As simple as that!

Another approach towards this is to use these high-quality templates as guidelines and inspiration. Beginners can take ideas from various templates and use them to create a masterpiece of their own. Designers can also use these templates to improve their work quality, identify mistakes, and upgrade the work to international standards.

branding mockup

branding mockup

Presenting Logo Designs with Branding Mockups 

The success of your presentation will get judged not by the knowledge you send but by what the listener receives.

Lilly Walters highlights an important aspect of a successful presentation that is focusing on what the audience receives. Your goal is not to state what you have done but to ensure your client understands and agrees with it. 

Here’s how to present logo designs with branding mockups efficiently:

 

Explain the Features

You’re the designer to create the logo design, and it’s only you who knows what features are present in it. And so, asking your client to review it without briefing is an extremely wrong move.

It will make your client feel confused. Instead, an intelligent way is to use the branding mockup to explain the features of the logo. Discuss how the specific elements contribute to the benefit of the business.  All this will help the client understand your work and form an opinion about it.

 

Connect With the Client

Once you have explained, it is time to ask for a review. But, question whether the design is in alignment with the goals.

Like any other question, you can get both yes and no. However, this particular method will seek approval regarding goals.  In case of a no, you can always reason by explaining the benefits in terms of goals fulfillment.

It also gives the impression that you’re sincere with the brand goals and are genuinely trying to help build them. 

 

Maintain Your Calm

Logo design presentation can get a little difficult, especially when the client seems to have counterpoints and asks a lot. But, as a professional designer, you must maintain your calm.

Answer the queries, and focus on how the design is benefiting the business while fulfilling the goals. Be patient, explain everything, and try reasoning with your client. 

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Here Are The Top Tenets That Will Make Your Logo Design Standout

There are quite a few things that have to be considered when it comes to brand design. Especially when it comes to a professional company logo design. With this in mind, let’s take a look at the 6 things which are truly going to make your logo stand out on top of the rest.

  1. Simplicity

One of the things that are going to make your logo Design Standout is its simplicity. Simple designs are easy to picture and, therefore – they are easy to remember. With this in mind, if you manage to come up with a design that relates to the brand and yet it’s simple enough to be easily remembered – you are definitely hitting the sweet spot.

  1. Comprehensiveness

People need to make associations. If your company logo design isn’t comprehensive, it’s not going to be easy for your audience to make the right relations. This is particularly important. You need to make sure that your logo is associated with your brand exactly.

  1. Creativity

Of course, a logo isn’t worth a thing if it’s not creative. All of your images should be put towards the creation of a logo that is engaging, interesting, aesthetically pleasing, fitting, and appropriate, and a whole lot of other things. This requires a tremendous amount of creativity.

  1. Colors

Everything is better with colors – you should know that. Of course, there are certain exceptions. However, colors are going to create associations, and if they are used properly, they are capable of significantly enhancing the influence of your logo. (Read some more about the psychology of the logo colors in creating brand designs).

  1. Utility

The logo needs to be useful – it needs to convey a certain message in an unobtrusive manner. People need to automatically associate your logo with the values that your company stands for.

  1. Uniqueness

Of course, that’s one of the most important things that you would have to take into account when it comes to your logo design. It’s not bad to get ideas from other designs, in fact – it’s highly recommended. However, you need to make  Logo Design Standout as distinguished and highly definitive as it’s possible. The last thing you want is the face of your brand to induce wrong associations.

With all this in mind, you can take advantage of our free logo creator and browse through a huge data base of, particularly creative and comprehensive logo designs. What is more, you can take advantage of our 3D Logo designs and create something which is also going to have a dimensional impact.

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Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online cannot and will not be held liable for any action taken as a result of using the information in this article.

2021-07-13T09:52:30+00:002 Comments

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2 Comments

  1. Hunter November 19, 2016 at 4:11 am

    Nice! I’m going to take all of this advice and redesign my logo. I think I need something I like more unique and stands out more :) thanks!

  2. Lawless November 26, 2016 at 12:14 am

    The concept of good color is overlook too often. Pick strong colors that’ll make a lasting impression.

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