SKU: 000713
Product ID: 19550
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Choosing the right brand colors to attract customers is a vast topic to be discussed, as the significance of colors varies from person to person, so it is all subjective. But it all starts with what your brand colors represent, that really matters to large audiences. Most often, people recognize a brand by its colors, more so than anything else. For this reason, companies tend to focus a lot on the colors they associate with their brand. They try to make them stand out so that whenever people see those color combinations, they can instantly recognize the brand. For this endeavor, understanding color psychology help choosing the right colors that define your brand.
Start by exploring color psychology as that helps you understand what clients you want to attract to your brand. Colors can bring forth different emotions and we can use this to our advantage in marketing. Many colors have widely accepted meanings and symbolism. That is to say, here is an idea to understand what different colors represent, so they can be used in combinations more effectively.
To find inspiration for color combinations you want to choose for your brand, as it can get confusing trying to figure out which colors can work, look to your surroundings. Notice architecture, fabrics, paintings, nature being the most prolific among them. After recording the color combinations, take notes on how you felt as you looked at these colors, and try to make sure it is synonymous with the feelings you are trying to evoke from your target customers.
Once you have gathered all the colors you like, take out six top colors from them. Three color combinations can be formed using those six colors.
These include many tints and shades taken from a single color. These are soft and subtle – and may make a brand appear too simple or faded because there is not any contrasting color – however, you may choose to add other contrasting colors from the color wheel if need be.
Similar to the monochromatic color palette but offering more nuances, analogous color palettes are the colors that are adjacent to each other on the color wheel. They help create an aesthetically please, relaxed palette. Commonly, one color is used as the main color and other colors enrich it. These usually include all cool-toned colors or all warm-toned colors. Depending on the look you are trying to achieve with your brand, you can also use a complementary color in case all the six colors you have are analogous, this helps give a more distinct look.
Matched colors are the ones that are opposite each other on the color wheel, so complementary palettes often include a combination of both warm-toned and cool-toned colors. Complementary colors create dimension. In other words, the color scheme works best when you take a warm-toned color and juxtapose it against a cool-toned color, e.g. red paired with green-blue.
The triadic color scheme is created by taking three colors that are evenly spaced on the color wheel. Offering a solid visual contrast whilst maintaining harmony within the colors without having them clash together, this scheme is used a great deal by artists. It is not nearly as contrasted compared to the complementary color scheme but nonetheless appears more balanced.
Also known as split complementary, the scheme is created when you take a color from the color wheel and the two colors that are adjacent to its complementary color. This combination creates an interesting color palette, giving the designer more freedom in what they design. Also, taking advantage of the visual appeal of complementary colors.
This color scheme uses the different shades taken from one color.
Using color theory and color psychology combined as a compass to guide you, you can create a successful color palette and a logo for your brand. Firstly, It is crucial to keep in mind that a bad color scheme can harm your business. So, going against your values and your brand identity will be bad. Therefore, figuring out how to create the perfect color palette that resonates with your brand. Also, attracting your desired demographic of customers takes time, patience, focus, and creativity. Secondly, by utilizing colors with meanings that are synonymous with your brand. So, applying color theory to create color palettes can help you practice and define what your brand stands for. In other words, whether it is a luxury brand or a casual, laidback one. Whether it is a brand that embodies playfulness or whether it is on the mature side, etc. You can achieve that just by creating the right colors for your brand.