Product ID: 12388
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We have written a couple of posts here directed towards helping you learn the importance of color choice to your brand and business. Colors have a unique psychological influence on our moods and that is why it can be interpreted in different ways.
Here, we are not only concerned about helping you design your own logo, but we also ensure you have the best tips and information at your disposal to create the best logo and image brand. That is why we are bringing these series of posts to regularly keep you informed and updated.
Many brand owners are not aware of this when designing their brand image, and this can cause considerable bad image effects on their brands. In this post are a few mistakes you should avoid when combining colors.
Two neutral colors will not attract attention and two bright colors are very repellent to the eyes. If you want the public to pay attention to you, it is best to make a combination that is simple and enjoyable. You have to find the average balance in the combination of colors.
Regarding very bright and saturated colors, the effect it causes is very aggressive, and often uncomfortable for the eye. That is why if you are going to use very bright colors, separate them with a more neutral color in between, so you can generate a visual balance.
They are the colors that they always select par excellence. But you have to be careful in using them since they can become visually very heavy or very serious. What I will recommend you do is to introduce some color to attenuate that feeling.
If you add a third one, it’s fine too, as long as it doesn’t affect the combination. It prevents it from becoming a rainbow, their combination can be overwhelming, and too many colors can catch the public’s attention at first glance. But then, it causes the abandon effect, once you realize that the content is indecipherable.
If you want to use multiple colors at once, go for color blocks, The container-style design allows more flexibility with colors, and creates a sense of organization.