SKU: 0522
Product ID: 12251
Use our online logo maker tool to customize your logo brand,texts,colors and layout.Try it free!
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When you are planning to create a new brand for your business, you need to consider a lot of factors. Choosing the right font is very useful to help you communicate your value to your customers. Your property logo design, brand colors, brand fonts, business card design, and also brand messaging should come together for telling the story of your brand.
There are some essential factors that you need to consider, so you can create perfect brand fonts for your business. Your perfect brand fonts should be legible, unique, memorable, able to work on any platforms, and also able to communicate your brand personality. Before you select the best font for your brand, you need to know some basic font classifications. Here are some popular font classifications that are available on the market today.
Serif fonts are traditional, trustworthy, and classic. They are considered as the oldest font styles that are available now. Serif fonts were originated way back in the year of 1500s. These fonts are named for the feet that can be found at the top and bottom parts of each letter. You can find these Serif fonts in some traditional and classic logo designs.
These fonts are commonly used by brands that want to create a feeling of tradition or respectability, for example, Vogue, Tiffany and Co, Time Magazine, etc. Some popular Serif fonts include EB Garamond, Times New Roman, Playfair Display, Lora, Baskerville, and also Merriweather.
If you are looking for modern and clean fonts, you can take a look at the Sans-serif fonts. They are specially used to create a minimal design. They are more recent than the traditional and classic Serif fonts. Sans-Serif fonts are simpler than the traditional Serif fonts. They can create a sense of cleanliness, so you can use these fonts for your brand with minimal design.
Some popular companies are using the bold Sans-Serif fonts, for example, Google, Spotify, Facebook, and Netflix. There are some common Sans-Serif fonts, for example, Arial, Helvetica, Roboto, Open Sans, and also Source Sans Pro.
Slab-Serif is another class of Serif fonts. These fonts feature large and block serifs. Because of this reason, these Slab-Serif fonts look more rugged, quirky, and also bolder than the traditional Serif fonts. These Slab-Serif fonts can work well in any company with a proven long history in producing high-quality products. Some popular companies are using these Slab-Serif fonts, for example, Honda, Sony, and Volvo. You can find some popular Slab-Serif fonts, including Roboto Slab, Courier New, Rockwell, and Arvo.
Many people want to use Script fonts for their company’s brands. These elegant fonts are specially designed to imitate the cursive handwriting style. These fonts have character strokes that are going to connect one letter to another letter. These Script fonts are commonly used by some popular companies, for example, Johnson & Johnson, Cadillac, Instagram, and Ford. They can create an interesting and stylish look on your brand. You can choose some trendy script fonts, for example, Allura, Pacifico, Lucida Script, Dancing Script, Satisfy, etc.
If you want to have an artistic and informal feeling on your brand, you can consider using the handwritten fonts on your brand. They are fonts that look like they have been written by hand. Some handwritten fonts have weird letterforms, but they can create a unique look and style on your brand. These fonts are suitable for you to want to represent yourself or your business as a playful, approachable, informal, and artistic brand. Some examples of handwritten fonts may include Permanent Marker, Knewave, Amatic SC, Patrick Hand, Just Another Hand, etc.
Also, use some decorative fonts for your brand. These fonts are considered as the most diverse fonts for your brand. These fonts include all fonts that use unique forms, shapes, or proportions, so they can offer a stylized look. Some companies are using these decorative fonts in their brands, for example, Lego, Disney, or IBM. Some fun decorative fonts are Lobster Two, Fredoka One, Fredericka, and Bangers.
After you know all characteristics from those fonts, you can choose the best font for your brand. Choosing the right font for your brand is very useful to help you communicate your brand to your customers.