Product ID: 11312
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Being an entrepreneur, you need a business Arrows logo for your side hustle venture or small business. No matter what size your company is, building a memorable modern brand identity is an important part of your long-term strategy.
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Whether you are planning to start your business or rebrand an existing one, understanding the effects of color on customer behavior is important. Studies show that nearly 85 percent of consumers believe that colors affect their purchase decisions and 92 percent believe that visual appearance is the main marketing factor.
The Institute for Color Research (CCICOLOR) claims that we take less than 90 seconds to make a subconscious judgment about a person, an environment, and a product. Over 60 percent of the judgment is based on color. And considering that our bringing, individual experiences, cultural differences and context shapes our responses to colors, you have to be careful when choosing a color for your brand.
For example, in India, people wear white color when someone dies but in the west, the color is linked with happy bridal occasions.
Still, some colors arouse universal emotional responses. For example, blue conveys, trust, honesty, and dependability. It is the color found on the logos of many large companies like Facebook, and LinkedIn. This guide will help you choose the right color when branding your business.
Before starting any visual branding work, such as choosing the colors, designing the logo, and selecting the fonts, you have to do preliminary work. Answer these questions:
Answers to the above questions will help you choose the colors that can help you spread your purpose and message easily. Colors evoke memories, emotions, and associations. Therefore, you have to come up with a list of words that describe your business when branding. Aim for 3-5 words and keep them close because you will need them in step three. Build a business logo brand identity using our free logo maker online.
In this step, you have to analyze the associative and cultural meanings of several colors. So, answer these questions:
Colors have good and bad implications. While the tonality of the color you choose can alter the implication, the accompanying visual assets, such as the slogans, business online Arrows Logo design, and the other colors in your brand palette will affect it.
A quick example, the yellow color has different connotations that highly depend on the tonality. People associate bright yellows with happiness but when the hue is pale or dark, it inspires feelings of jaundice, fear, and sickness. Check how each color looks on its own and when used along with other colors. A pale yellow may look sickly when used alone but it can perfectly complement bright purple.