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Valuable Digital Marketing Tips You Can Use to Score over Your Competition

As a small business owner, the pressure to perform is always intense and you need to be constantly on the alert to defend your market share and seize every opportunity to increase it. However, keeping in mind the typical limitations of the budget available, investing in expensive digital marketing campaigns may not be feasible. However, armed with an array of smart digital marketing tips that your competitors may not know how to use effectively, you can zoom ahead and achieve greater marketing impact. Some very valuable digital marketing tips and tricks:

Don’t Try to Do Too Many Things at the Same Time

When you are feeling the heat, most small business owners try to do several things at the same time to try and claw back into the reckoning. As a result, they may be trying to improve their SEO, engage in PPC campaigns, activating multiple social media accounts, and generating content for multiple simultaneous marketing campaigns. Now, that is invariably a recipe for disaster, because doing too many things at the same time, with limited resources, will only mean that you will not be able to do justice to any activity. Not only will you not achieve the desired results even after spending good money, but also you will not be able to figure out what went wrong. As a smart and savvy digital marketer, you need to appreciate that for the best results, you should focus on doing one job well at a time and ensure consistent results before moving on to another task.

Establish Which Social Media Platform Is Right for You 

All modern small business owners know that they need to have a good presence on social media to build brand awareness and engagement. However, faced with a very large choice of social media platforms, many entrepreneurs make the mistake of getting on to as many platforms as possible and posting the same content. However, very soon, they realize that they are unable to monitor all the networks in a meaningful way and they can’t engage with customers with any degree of promptness. When this happens, it can lead to customers being disillusioned about your professionalism and you end up damaging your reputation and possibly losing customers for life.

What you should do instead, is to research the social media habits of your target audience to find out which platforms they use the most and pick the top two or three networks to focus your activities on. Customize your posts for each of the social media platforms and track the level of engagement closely. If you are too busy managing your business operations, it can help to use Digital Marketing Services by SMW, a reputed Internet marketing company. If you see a particular network not delivering results, it may be a good idea to reduce your activities gradually and encourage your followers to move to the platform that will be central to your digital marketing.

Engage in Influencer Marketing 

Most people tend to assume that influencer marketing is something that only big brands should indulge in because of the complex operations and the huge fees that influencers typically charge. Being a relatively new concept in digital marketing, it is something small businesses would not have even heard about. Even if some small businesses are doing it, it is quite likely that they would be doing it all wrong and burning their fingers. Influencer marketing can be a very successful method of spreading brand awareness and boosting engagement, however, for it to be effective, you need to be able to define your target audience as well as influencers who have sufficient followers but are affordable. Hence, small businesses will do well to hire micro-influencers who have a smaller number of followers but have a very high rate of engagement. The principal advantage of engaging micro-influencers is that you can engage more intensively with the smaller follower base while keeping expenses on the endorsement fees affordable. Influencer marketing is assuming even greater importance as guest blogging for boosting SEO is now being cracked down by Google for those marketers who are abusing it to obtain backlinks. Guest blogging continues to be a very effective method of brand promotion and acquiring credibility; however, the blogs need to be of very high quality and not appear to be spam.

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Don’t Discount the Usefulness of Email Marketing 

Because email has been around for a very long time and has been used a lot by all marketers, there is a general tendency to assume that is it no longer relevant or productive; especially when compared to newer forms of digital marketing that allow more interactivity on real-time basis like social media. However, the surprising truth is that even today despite all the distractions that the consumers have to deal with; email marketing consistently delivers the best ROI of all digital marketing channels. Studies have revealed that customers using email to buy typically spend 138% more and are also three times more likely to share content via social media. A refined and highly-targeted email list is one of the most valuable weapons in your digital marketing armory and cannot be substituted by a large social media following, as important as it may be for marketers. According to a recent article, segmentation and content personalization are key drivers of successful email marketing.

Conclusion 

Regardless of the methods, digital marketers use to communicate and engage with their prospective customers, it can all fall flat if they do not deliver a good user experience. The various factors that go into the delivery of an enhanced UX are varied and range from an intuitive UI to the loading speed of the site, the presentation of the content, the intuitiveness of the navigation, availability of chatbots, mobile responsiveness to name some of the more important ones. Knowing as much as possible, regarding the profile of your target audience and their buying behavior, can help marketers customizing the delivery of the experience as much as possible. Not only is it important for contemporary digital marketers to seek customer feedback but also, they need to respond to criticism, questions, and suggestions in a constructive manner to be able to build and retain customers.

Use Your Sketch Logo Instantly; Publish It Everywhere!

Use your Sketch logo immediately to market your business. For example, publish your new Sketch logo on your websites, blogs, and all social media channels. Advertise it on YouTube, videos, and presentations. Print it on your brochures, business cards, letterheads, and anywhere else you choose!

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