A crossed keys symbol in a brand identity typically symbolizes authority, secrecy, and trust. The crossed keys often represent the power to unlock or secure something and can suggest that the company or organization is in a position of authority or control.

Additionally, the crossed keys can also represent the idea of secrecy and confidentiality. suggesting that the company can be trusted to keep sensitive information secure.

The symbol is often used by companies and organizations that handle sensitive information such as banks, security agencies, and companies that deal with confidential information.

It can also be used by religious institutions, where the keys symbolize the keys to heaven and the power to forgive sins.

How to Master Your Business Social Media Brand

While social media is powerful and has allowed many companies to reach their target customers easily and build their brands, mastering it and using it effectively can be a challenge for beginner-level marketers.

You have to understand how the platforms work and the type of content to use on every channel. Below are some of the tips you need to master the channels.

Invest in Video Marketing

Video marketing is among the most popular topics on social media today and therefore you have to invest in quality video content for your marketing to be successful. Studies have shown that most marketers find the process of selecting the topics for their marketing videos hard.

The best solution to this problem is to use the topics that work. Take the blog content that gets you the most traffic and convert them to videos.

Also, visit the social media pages of your key competitors and check the type of video content they are generating. For better results, consider going beyond your industry.

Repurpose Your Content

You have to repurpose your social media content so that your marketing campaigns can be successful. Most business people and entrepreneurs handle many things at the same time and they might therefore forget that sending out new content is not necessary for their success.

Social media marketing experts believe that you will generate less content and enjoy more success if you can repurpose your social media content and make it feel fresh.

Create shareable graphics that people can post on Facebook, LinkedIn, and Twitter, and create Instagram Stories series to promote your social media content.

Alternatively, you can create short videos to summarize your Facebook videos. Ensure that every piece of content you create for your social media marketing is accompanied by 2-3 pieces of shareable content.

Boost Your Organic Content to Your Target Audience

One great thing about social media marketing is that you do not have to be an expert to see good results. Also, you do not have to invest in paid social ads, unless you have a team that is ready to run experiments.

The only thing you have to do is invest in traditional posting, also known as organic social media posting. Target a small number group of social media users and create content that matches their needs.

Conclusion

Understand how social media platforms work and how your content can perform on them for your marketing campaigns to be successful. Also, observe the latest social media trends and change your marketing strategies accordingly.

Following the above tips will help you master social media and drive faster growth for your small business.