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How to Build a Digital Marketing Strategy for Your Home Business?

In most cases, the mention of a home business conjures a mental picture of a business that has little or nothing to do with digital marketing. Well, that’s all wrong if that is what you think about your home business.

Frankly speaking, you can get your home business thriving, booming, and even competing favorably with big names in your chosen niche only if you key into the power of a strong digital marketing strategy.

If you look around you, you will see that even the least brick and mortar businesses are going digital through various digital channels all in a bid to increase clientele and ultimately boost sales.

So if you are wondering how do I build a digital marketing strategy for my home business with the little resources at my disposal, come on, put on a smile because you are in the right place at the right time. This post will tell you everything you need to know about building a digital marketing strategy for your home business.


Steps on How to Build a Digital Marketing Strategy

#1: Decide What You Want To Achieve With a Digital Marketing Strategy

This is the very first stage which is sometimes referred to as the planning stage. At this stage, you should be able to ask yourself what the goal of building a digital marketing strategy got your home business hopes to achieve.

For many small business owners, it may be to generate leads, build brand recognition increase sales, or get more email subscribers. With this, you are on the right track to advancing onto the next level.


#2: Understand What the Digital Marketing/Sales Funnel Involves

Before developing your digital marketing strategy, you need to have a full understanding of the digital sales funnel. With this, you will be able to understand what various stages are involved to move potential buyers and customers to get to the point of purchase as well as remaining a long term customer.

Although the funnel isn’t something that has a one-size-fits-all format, a typical sales funnel includes the following;

  • Brand awareness
  • Research/consideration by potential customers
  • Purchase
  • Loyalty


#3: Identify Your Ideal Client Persona

Next in line is your ability to clearly state out whom your potential clients will likely be, and the best way to know this is through surveys, research, target audience as well as interview sessions.

However, you can’t base your client persona only on your personal contact database. In order to get the best picture of those you will be selling to, you have to capture prospective customers, current customers, as well as people outside your contact list.

Similarly, considering your customers’ demographic information such as income level, age, location, and gender is also very important.

Understanding who your clients are will also inform on what type of logo you choose for your business. If your target audience is children, then it will tell on how your logo looks like. Remember, your logo is an important part of your business and should be chosen carefully.

If you are not sure what logo you should use for your business, you can choose from premade templates on some sites that allow you to design free logos online. Take advantage of that and put your business on the right track.


#4: Map out Specific Guidelines to Achieve Your Goals

This is the stage where you have to tie everything that you’ve considered up in an attempt to achieve your digital marketing goals.

Some effective guidelines to see your digital marketing strategy dreams come true include;

  • Encouraging testimonial and reviews
  • Placing a call-to-action at the end of a post
  • Placing lead boosting widget by the side of all your blog or social media posts
  • Build a relationship with notable influencers by sharing their contents on your social media


#5: Check Out For Loop Holes on Your Digital Marketing Strategy

In most cases, I refer to this stage as ‘troubleshooting’, and it involves carrying out a periodic evaluation of your sales funnel to see if all you’ve mapped are working or still working effectively.

For any area you find missing out, you can retarget. Those you notice are weak, you rewire, and most importantly, never retire until your home business grows to the level you dream for it to be.


Final Thought

Building a digital marketing strategy for a home business is key to your business growth and success. In case you have been on the fence about how and where to start, the few points above will be very perfect for you to kick off in taking your home business to an internal business establishment.