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How to Build a Digital Marketing Strategy for Your Home Business?
In most cases, the mention of a home business conjures a mental picture of a business that has little or nothing to do with digital marketing. Well, that’s all wrong if that is what you think about your home business.
Frankly speaking, you can get your home business thriving, booming, and even competing favorably with big names in your chosen niche only if you key into the power of a strong digital marketing strategy.
If you look around you, you will see that even the least brick and mortar businesses are going digital through various digital channels all in a bid to increase clientele and ultimately boost sales.
So if you are wondering how do I build a digital marketing strategy for my home business with the little resources at my disposal, come on, put on a smile because you are in the right place at the right time. This post will tell you everything you need to know about building a digital marketing strategy for your home business.
Steps on How to Build a Digital Marketing Strategy
#1: Decide What You Want To Achieve With a Digital Marketing Strategy
This is the very first stage which is sometimes referred to as the planning stage. At this stage, you should be able to ask yourself what the goal of building a digital marketing strategy got your home business hopes to achieve.
For many small business owners, it may be to generate leads, build brand recognition increase sales, or get more email subscribers. With this, you are on the right track to advancing onto the next level.
#2: Understand What the Digital Marketing/Sales Funnel Involves
Before developing your digital marketing strategy, you need to have a full understanding of the digital sales funnel. With this, you will be able to understand what various stages are involved to move potential buyers and customers to get to the point of purchase as well as remaining a long term customer.
Although the funnel isn’t something that has a one-size-fits-all format, a typical sales funnel includes the following;
- Brand awareness
- Research/consideration by potential customers
#3: Identify Your Ideal Client Persona
Next in line is your ability to clearly state out whom your potential clients will likely be, and the best way to know this is through surveys, research, target audience as well as interview sessions.
However, you can’t base your client persona only on your personal contact database. In order to get the best picture of those you will be selling to, you have to capture pro