Product ID: 13581
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How to boost your online shop and sell on Etsy successfully
Etsy is rapidly becoming one of the most popular websites for artisan businesses. Whether you specialize in jewelry, clothing, home decorations, or something else entirely, Etsy can be an incredibly useful site when it comes to selling your merchandise and making a profit.
Because we understand how hard it can be to boost your online sales and successfully manage an Etsy store, we’ve put together this quick article offering you some tips for selling on Etsy. We hope you find this information helpful for boosting your own product sales.
People are shopping on Etsy because they want unique items with a story behind them. If you’re selling handmade jewelry, for example, you’re going to need to convince potential customers to buy your unique products instead of simply buying a cheaper item from a department store. One great way to draw in customers is to connect with them.
Try sharing the story behind your products to capture their interest; using the “About” section of your Etsy profile, you can let your customers know what made you want to create jewelry in the first place or share the concepts behind your jewelry items. This sort of personal connection can help persuade someone to buy your products.
When selling products online, using high-quality photographs is an absolute must. In fact, photos are such an important part of succeeding on Etsy that quite a few sellers hire professional photography services to help them produce the best product photos possible.
The photos you choose to represent your merchandise should be able to accurately show the physical details of your products, and should also be aesthetically pleasing so as to draw the customer’s attention.
Additionally, Etsy allows you to post up to five different photos when putting an item up for sale, so make sure to take advantage of that to show all the best angles of your product.
Etsy uses a keyword search system to help potential customers find the sorts of products that they’re looking for. Therefore, it’s very important o accurately tag all your products with as many relevant tags as possible (currently Etsy allow you to use up to thirteen different tags). This will help your merchandise to come up in more searches.
That being said, don’t tag your products with keywords that obviously don’t apply (such as tagging a hand-made dog toy as a home decor item) because doing this will only frustrate people who are trying to find specific types of items.