Product ID: 15236
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From design to the colors, everything tells a lot about the business type and story. If you are shown the Apple logo in yellow and green color, would you say that it’s the same Apple logo? The logo of any brand must-have colors that give definite vibes about the area of the services by that brand.
The human mind processes different colors in different ways. Some branding logo colors can create joyful vibes, and some solid colors can irritate the person. So, while choosing the color of your brand logo, don’t forget to analyze your audience choices.
There are two color options for brand colors i.e., warm and cool tones. If your business is related to lifestyle products and other energy sectors of life, you can go for a warm glow for your branding. To promote a sense of calmness and comfort, you can market your brands in cooler colors.
What is the best color selection and Psychology of Color for your brand and which color you should be using in your branding? Let’s have a look at the psychology of colors and how they affect the human decision marketing process.
When it comes to excitement, nothing can beat red color in the expression of love and passion. If you want to stand out from the crowd of the competitors, you can use the red color for branding. Before making the red color your branding colors, is your brand modern and playful?
If your brand is about excellent products and gives the feeling of old times, red may not be the right pick for your logo or branding. Human eyes tend to detect red color faster than other colors. In solo or different combinations, red can be a compelling choice for your branding.
When you want to amaze your clients with a punch of excitement, orange is the right color for your brand. Of severe brands that promote luxury and comfort, orange does not tell that story to customers.
Orange is the color of change, and if you think you are doing something different, go for the orange color for branding.
Yellow is the mark of friendship and joyfulness. Orange color is not the perfect match for mature brands, so use this color for radiant and affordable branding. If you want your business to be seen as a symbol of modernism, try the fantastic nature of yellow color for branding.
With the cultural relations with healthy vibes and nature, different shades of green color can go with almost any type of business. The green color is the symbol of growth in life, so mostly finance-related brands and natural products brands use the red color for branding.
Here are some other major color options for branding: