Product ID: 24658
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Brand awareness is the foundation of all marketing efforts, whether online or offline. It is what helps your target audience remember your brand and what your business offers. That means you need it to gain the trust of your target audience and influence them to make purchase decisions and refer your products to other people.
Studies show that around one-third of consumers have a favorite brand in their mind and they always choose it when shopping. If that is your brand, then your business will grow rapidly and generate more profit. Here are some other benefits brand awareness may offer to your small business.
Market share and brand awareness are intertwined. So, by building your brand awareness, you will be increasing your market share. Even more, you will be raising the market barrier for other companies attempting to penetrate the market by doing that. Strategic Planning Institute claims that aggressive advertising and marketing are the most important factors when it comes to building brand awareness and converting the awareness into a market share. The institute also claims that brand awareness will not have any financial value unless it is part of a collective market effort, which drives sales.
The available data shows that consumers make around 90 percent of their purchase decisions subconsciously. They use their mental shortcuts to skip the long process of selecting a product and avoid getting overwhelmed by the many choices in the market.
A good marketing campaign centered on your business model and brand will help you narrow down your target customers and make them feel empowered and connected to your brand. Marketing experts believe that brand awareness affects attitudes and perceptions, which are the main drivers of customer choices and brand loyalty. In other words, brand awareness will get you many repeat customers.
Word-of-mouth referrals are very important in the world of marketing. The available data shows that around 83 percent of people trust referrals from the people they know. Data also shows that people who are referred by friends are around three times more likely to buy from you compared to people who click on online ads.
Even more, word of mount marketing has been proven to improve the effectiveness of marketing by around 92 percent. You should therefore start working on brand awareness so that more people can remember your brand and recommend it to their friends.
Easily start using your incredible 3D Drop Of Water Logo design ideas right away. Promote your new brand on various digital platforms. For example, publish your creative oil drop logo symbol image on your websites, blogs, and your social media profiles. Furthermore, print it on your business cards and letterheads and so much more.