Why the logo colors in branding is so important for your business? The use of colors in business branding is an incredibly complex aspect of marketing. We, as human beings, are conditioned to respond to different colors in different ways.
Firstly, Color has a collective quality, it is memorable and does not depend on words and names. Secondly, colors touch our hearts associated with feelings and moods. Thirdly, Each color has meaning and is subject to conditioning and an associative connection. Therefore, when color is used for business branding, the product will link to tone and meaning and accompany the product.
Logos seem to attract more customers when the color of the brand logo matches the personality of the goods or services, such as the color pink being heavily used on Victoria’s Secret branding. (Wikipedia Color Psychology)
As such, logo colors can have a tremendous impact on the effectiveness of your company brand identity, which is the primary visual representation of your company brand.
In this article, we’re going to go over the psychology of color in logo design to better help you understand which colors are used with the most frequency and why. We hope that this information regarding logo colors and their associated meanings proves helpful to you when you create a logo for your business.
This color is, technically, not a color in and of itself but rather an absence of color. That being said, it still carries with it plenty of feelings and meanings. In most cases, black gives off a sense of sophistication and authority but can also carry a hint of mystery. It can also indicate a feeling of confidence and strength. Ultimately, black is a good choice for your logo design if you want to instill your brand with a feeling of power. Black is also popular in logo design because it can be paired easily with any other color on the spectrum.
Like black, white is more of an absence of color than color itself but even so it has powerful associations connected to it. This color invokes a sense of purity and clarity, and also often carries with it feelings of renewal and new beginnings. It is also a popular choice for logo colors because, like black and gray, it can be easily paired with any other color.
One of the most striking colors in the spectrum, red is very vibrant and eye-catching. This makes it a popular choice when it comes to logo colors because of how it grabs