A flyer can be an effective way to increase your profitability and brand recognition when running a small, local business. However, as many people will be tempted to throw a flyer straight in the trash from their mailbox, you need to make sure it grabs their attention.
To acquire more customers and boost your brand awareness across different neighborhoods, check out these handy tips on how to make your local business flyer stand out from the crowd.
Add a Professional Logo
A poor-quality logo will equal a poor-quality product or service to your customers. Showcase your professionalism by designing an eye-catching logo that reflects your brand’s image and service.
Make it pop on the flyer with striking logo colors and an attractive font, which will encourage residents to learn more about who you are and what you have to offer.
Promote the Benefits of a Product or Service
Customers don’t want to read an endless amount of content when picking up your flyer. For this reason, you must narrow down the benefits of a product or service, which you should promote within a flyer.
You also should use powerful words to promote your business, such as “free,” “save” or “guarantee.” Also, grab people’s attention by breaking up long paragraphs and using bullet points.
Create an Attractive Layout
People don’t want to read wall-to-wall text when browsing your flyer, which is why you must organize your pages with borders, boxes, high-quality images and contrasting colors.
Adding white space can also make various design elements stand out, which will make a flyer easier to read.
A High-Quality Print
Poor quality ink will only detract from a flyer’s design. Ensure it doesn’t stand out for all the wrong reasons by investing in high-quality, compatible cartridges from Cartridge People.
You also should invest in premium printer paper to reflect your brand’s professionalism, such as glossy or matte.
Proofread Your Flyers
However, before you hit print, you must proofread a flyer. Grammatical mistakes will indicate your business lacks attention to detail. As a result, your target customer might throw it away over buying your product or service.
Don’t forget to make any corrections to your company information, such as:
- Telephone number
- Email address
- Product or service pricing
Offer a Discount or Limited Time Price
Prevent people from throwing away your flyer by designing a coupon that could save your customers money, which should feature on the bottom quarter of a flyer. A discount or limited time price could convince people to buy from your business; however, you should clearly state the deadline date and terms and conditions to avoid confusion.
A professional flyer is a cheap and effective way to boost your brand awareness and revenue and following the above techniques can help a design to stand out from the crowd in a person’s mailbox. The more flyers you post in your city, the more customers you could acquire, and the greater your annual revenue will be.