A flyer can be an effective way to increase your profitability and brand recognition when running a small, local business. However, as many people will be tempted to throw a flyer straight in the trash from their mailbox, you need to make sure it grabs their attention.
To acquire more customers and boost your brand awareness across different neighborhoods, check out these handy tips on how to make your local business flyer stand out from the crowd.
Add a Professional Logo
A poor-quality logo will equal a poor-quality product or service to your customers. Showcase your professionalism by designing an eye-catching logo that reflects your brand’s image and service.
Make it pop on the flyer with striking logo colors and an attractive font, which will encourage residents to learn more about who you are and what you have to offer.
Promote the Benefits of a Product or Service
Customers don’t want to read an endless amount of content when picking up your flyer. For this reason, you must narrow down the benefits of a product or service, which you should promote within a flyer.
You also should use powerful words to promote your business, such as “free,” “save” or “guarantee.” Also, grab people’s attention by breaking up long paragraphs and using bullet points.