Designing a company’s brand identity is something like creating a first impression on clients, which is essential for purchasing decisions, attitude towards businesses and trust, etc. For example, when going through a store, let’s take a look at your name and logo, and you’re done. It’s a quick decision. Furthermore, it depends on the color, size, and font included in the text, which helps us to create an impression of what the company has to offer.
What is a monogram logo?
A monogram is a symbolic abbreviation of the company name. This does not mean that the logo is written in a typical writing format but uses appropriate and professional typography to create a logo that can easily be recalled by the reference market.
Similarly, the logo of a monogram is also called a letter logo because it uses the initials of the mark and creates a logo similar to a pattern. This should not be confused with a brand logo that has the full name of the brand, such as Adidas, Google, and Walt Disney.
History of a monogram logo
The ancient Greeks began the emblem of the monogram to represent their symbols and the names of the traders. These logos were used in their companies, in finance, law firms, architecture, and other sectors. Furthermore, the reason why the ancient Greeks wore these monogram logos was that they were easy to replicate and adaptable, which meant that the drawings could be redone in stamps, documents, artwork, and other similar areas. Subsequently, fashion companies and renowned government organizations began to incorporate their logos using a similar design format.
How to design a monogram logo?
A monogram logo is not suitable for all sectors or all types of commercial activities. Therefore, designing a monogram logo requires in-depth research and skills that should be done by professional designers and business decision makers to understand the basic concepts related to design.
Understanding the brand
This is the initial start-up phase for all designers. Understanding the logo requires understanding the brand. If a designer is aware of the company’s size and what it can and how it manages the business, it is easier for him to start with the concept. This is the stage in which the designer feels the goal of the brand, the company, and the target audience.
After a careful session with the entrepreneur, it is advisable for the designers to carry out extensive research on their own. This introductory stage can also be called the drawing step, where you can highlight the initials monogrammed and play with the ideas in your head. This phase responds to all the other stages in the monogram logo design. Create a color scheme by focusing on what the company produces or sells and how to incorporate your idea into a logo to highlight the concept of the brand and achieve the business goal that impacts viewers.
Monogram logos generally follow a formal and clean approach. However, there may be some inexperienced designers who, simply by adding bright colors and shadows, add more to the logo of the necessary. A monogram logo looks good when it’s less messy, so keep in mind that you should design rather than add more to the logo design especially when designing for an insurance or law firm.
Combination of colors
Logo colors combination of a monogram logo is an essential factor as many graphic artists tend to make mistakes. It is not necessary for a logo to be in the mix of all the colors usually used in a company. Designers can have two primary colors or use highlight colors. The idea is to bring out the monogram for its uniqueness of design, rather than stack it with many colors.
Everything depends on the type of activity and the nature of the sector in which you are. The relevant characters refer to characters that fit the logo design. The work of a professional designer is much more detailed, from where you can see all the corners and curves of the source and, if they consider it necessary, also make some changes.
A character should create a general balance between all the elements and should not modify other parameters of the logo. Furthermore, if you choose between bold or beautiful font styles, it should be well matched to the monogram you are working with and to the industry in general that reflects. For example; A wedding planning company can go with something light and thin that can be in italics. However, the logo of a construction company cannot adopt the same policy and therefore should be more focused on direct typography and bold.
Monograms logos offer a small window in which you need to create the entire design. It does not require graphics or additional characters that can saturate symbol as the whole. Try looking at some of the monogram symbols and see how short and precise they are.
These designs easily added to other branding ideas and marketing projects. While they can be added to your website, letterheads, business cards, etc. Incidentally, these symbols are adaptable and adjustable.
Monograms drawings used because they can be easily added to corporate badges and office paper instead of printing the name. Likewise, a monogram design for packaging materials and business cards can also be used due to available designs and easily adapflexibleions. A simple and elegant monogram logo can also be used in relief to create a beautiful way to promote and qualify your products. This saves printing costs and also obtains the company logo on a printed or printed product! Monogram logo designs are not suitable for all industries.
A clear example of this is a theme park that goes with a graphic representation filled with yellow, blue, red and green. They will keep the logo active and very lively so that the public will feel attracted. The target market for a theme park is mainly teenagers and young adults. The use of these colors and a graphic symbol full of fun will attract the same reference market. Alternatively, if a designer creates a monogram logo for the same sector, it will appear formal and official and will not be able to create the corporate theme environment to match the audience.
In addition, monograms used in renowned universities and training institutes to create formal stamps and official badges.
To create a beautiful monogram logo, you must have a clear idea of where this logo will look. At this moment, you might wonder if the monograms can help to convey a personalized message, especially if you’re not sure which initials to include.