Your branding defines your business identity and the type of service you offer. It is how customers judge your value and decide if they trust you. Therefore, it is essential to plan what colors, fonts, and symbols to use. All these factors immensely affect your brand name. Good branding is your way to potential customers’ hearts. What your brand stands for, the vision, wand its reputation. All play a critical role. If it a good brand image, customers will give you a chance.