3. Keep It Simple, but Make an Impact
Every logo design needs to be simple and easy to understand, but it also needs to be memorable and visually striking. The best logos are simple but not too simple. They should have some depth and personality so you can easily recognize them even when they’re not in front of you.
If you have a lot of special characters in your logo, you might want to consider using another font or applying special effects to make them stand out. This method can reduce the number of characters required for your logo and make it easier for people to read.
4. Make Sure It Works in Black and White
Your logo design should work in black and white, too. It’s crucial to ensure you can use your logo in all your marketing materials, from business cards to social media posts.
If you’re starting a new brewery or bar, this will be the first image anyone sees, so make sure it’s a good one. It’s, therefore, essential to think about how it will appear on merchandise and promotional items like pint glasses.