How often do people visit your website?

In this technology-dependent times, you should consider whether to make an e-commerce site in order for your business to succeed. Moreover, you also need to drive website traffic and generate conversions.

But the thing is, the same people will less likely visit and navigate your site on a daily basis. Even your most loyal customers will not have a reason to visit your site daily. Hence, you will need to tap into other platforms in order to drive website traffic.

Take Instagram for example. It has approximately 500 daily active users and 80 percent of those accounts follow a business profile.

This is excellent news for you and your e-commerce brand. Most of your prospects are not only active on this platform but are also more willing to engage with your brand.

That’s why it is clear that you should utilize this platform to your advantage.

Why Social Media Marketing Is Important For Small Businesses

Benefits of IG Shoppable Posts

This is also where the Instagram Shoppable Post feature sweetens the deal. Once you have a product catalog that is linked to your business account, it is easy to tag a product in a post.

As a result, you can turn followers into prospective e-commerce buyers.

Switch to a Business account

With Instagram, you could switch from a personal account to your business account, which is one of the first steps in order to put your marketing initiative into action.

Doing so allows you to create a professional profile. It also takes contact information from Facebook and retains the shoppable links of Instagram at the same time. Moreover, it gives you insight into the number of impressions and clicks that your post gains weekly.

Here’s how you can convert your personal account to a business account:

  1. In your account settings, click the option to “Switch to Business Profile.”
  2. Once you log in on your Facebook account using the app, see to it that you have the admin rights of that particular Facebook page.
  3. You will be asked to choose the Facebook page that you want your business to be associated with.
  4. After you have chosen the Facebook page, you have to at least pull one piece of contact information for your business page on Instagram. It could either be your email address, or phone number of your customer service.

Raise your social proof

Social proof is an excellent strategy that you can apply to your posts and Stories on Instagram to make prospects buy your products. It is a great psychological concept that you can apply to.

When people see that others are happy with their purchase, they are more likely to buy as well.

With regular and high-quality posting, you could gain followers on the platform who could be your potential customers, which helps you create an excellent social report for your brand and business.

Also, once the word gets out, it is where the sales will start to come and the conversions happen.

Always tag your products

In order for your Shoppable posts to drive conversions, you have to tag your products in an IG post.

Tags are crucial because they let users see product details, providing them with a direct pathway to purchase the product.

Once a user spots a product that they like, all they need to do is to click the tag you have placed to see the name and the price. If they want to buy it, they are just a click away from doing so.

Tag your location, too

Apart from tagging products to create Shoppable posts, it is also advisable to tag your location.

You do not have to tag your actual location. All you need to do is to tag a location that is related to what you are selling and your target audience.

For instance, you are selling swimwear but your company’s headquarters is in a landlocked state. It doesn’t really make sense for you to tag that location, especially if you have prospects that are spending a lot of time on the beach.

Set a time to engage with your followers

Sometimes, posting your content is not enough. What’s more important is a social media platform with user-generated content.

You also need to engage and respond to your followers’ comments on social media. But do not just keep tabs on your feeds and for notifications to pop-up. Chances are, your business will not get tangible results after random check-ins.

Instead, it is recommended that you create a system that will respond to user-generated content and comments, every single day. In addition, you could designate some members of your team to handle follower engagement.

Go the extra mile with your content strategy

Instagram is a highly visual platform, which is excellent for most e-commerce brands. But with thousands of competitors posting similar content, you have to put in the effort to stand out.

Instead of telling people to go buy your product, why not go for something more creative instead?

If you are launching a new summer line, then you could invite some influencers over for some exclusive beach party, and take a couple of shots of them wearing your products.

Use Hashtags

Posting images on Instagram simply is not enough. It should come with relevant hashtags as well.

Hashtags allow Instagram to catalog different products and images. If you are using the appropriate hashtags, then chances are, it is going to be seen with a larger group of people including your audience.

Meanwhile, inappropriate hashtags or using too many of them, can hurt your marketing strategy.

Overall, hashtags make your profile a lot easier to find on social media channels. When your content is shared on Instagram and on Facebook, it gets published there as well. This improves the chances of your content to be found by other users.

Over to You

Your e-commerce site might be successful, but people are not visiting your website as often as they do on social media.

That’s precisely why you should sell your products on Instagram. See to it that all of the product information you include on your IG post is accurate, and prices and descriptions are the same with your website.

Then, monitor the metrics of your posts to see whether or not your Instagram Shopping campaigns are successful. Just follow the tips we have mentioned and you would be surprised to see how Instagram Shoppable posts can help boost your e-commerce sales.