Why Does Your Small Business Need a Branded Stationery?
Branding is among the critical elements of any successful business. A brand is the first impression that you give to your target audience and it is what helps you stand out in the market. It reflects the type of products and services your business offers and it covers your voice, mission, marketing materials, Branded Stationery, packaging, and even your business website.
The process of developing a good company brand takes effort. Firstly, a great brand design will boost the value of your company and increase leads and sales. Secondly, a properly designed brand will give your employees belonging, motivation, and orientation. Lastly, it will also help you increase the prices and reach more customers without lifting a finger.
Below are the reasons you would want to develop an outstanding brand design. But first, let us look at the components of a killer brand design. Let’s dive in.
Parts Of The Business Brand Image Are Visual Design Elements:
- Company logo
- colors
- tagline
- Branded stationery, business cards, letterhead, email signature.
- packaging
- website
- social media pages
All of the above will showcase your organization in a dignified way. It is also a very good way to leave a positive first impression. Customers who receive impressive branded printed or digital business cards, personal email signatures, or letterheads for the first time will be impressed.
Color Palette
The color palette is another important ingredient of a brand. Actually, some companies go an extra step to trademark the colors of their brand. That is the reason that colors express the key personality traits and personality of a brand. So, when choosing the colors of your brand, you have to consider color psychology to know the colors that suit your brand. After that, use the colors on your site, logo, social media, blogs, and product packaging. Check out the recent trendy logo colors to help you choose the best colors for your brand.
Tagline / Slogan
Also known as slogans, taglines are the flagship of the messaging of your brand. Brand messaging refers to how you communicate what your brand offers. At times the tagline can be as short as two or three words. Choose one that suits your brand and use it in your advertisements on social media, websites, and magazines. If haven’t managed to find a great slogan for your business, check out the free slogan generators to help you complete the task.
Business Logo
Every brand requires a properly designed business logo. Actually, you will rarely find a brand without a logo, meaning that it is the most important aspect of branding. It is mostly the first thing that sticks in the customers’ minds when they encounter your brand for the first time. After designing it, you will have to place it on your website, business cards, social media pages, merchandise, and all the branded templates you use for marketing.
Information To Include In Branded Stationery Design:
Personal Information
It’s important to let your customer contact you by your name. It’s giving your customers a sense of security that they have a person to talk to in case they need it.
- Your name – Introduce yourself as you prefer to be known.
- Surname
- Job title/position – Your job title will describe your position in the company
Personal Contact Information
- Cell phone
- Personal email
- Beeper number
Company Contact Information
- Office Phone number (extension number)
- Office Address / Mailing address
Company Social Channels & Website
These days people want to see your online reputation. They will check your Facebook page, Twitter, and most importantly your online reviews. So make sure to make it well.
- Company website
- Company social media profiles (Facebook, Twitter, Pinterest, Instagram, Linkedin).
- Google reviews (open an account with Google My Business)
What Items Are Included In Branded Stationery?
- Business cards
- Letterhead for print
- Word Letterhead
- Envelope
- Email Signature
- Social Media Cover
Do You Need A Custom Made Stationery Design?
Complete your brand identity with an amazing custom stationery design that keeps you looking professional. Get a beautiful Branded Stationery package, custom-designed by our top graphic artist. Our professional graphic designers will use your new business logo and full information to create especially for you a set of impressive branding.
What’s included in the Branded Stationery Package?
- + Business Cards – Double-sided!
- + Envelope
- + A4 Letterhead
- + Microsoft Word Letterhead
- + Email signature
- + 3D Facebook Cover
Ready-to-print formats
Your stationery design will be created in a ready-to-print format so all you have to do is send it to your nearest print house. Files included – PDF, EPS.
Ready-to-web formats
Your 3D social media cover design and email signature will be created in a ready-to-web format so all you have to do is upload it to your Facebook page and email app. Files included – JPG.
Change it as you need
In addition to the print files, we will provide the source file. With that, you can easily change the branding yourself using Adobe Illustrator.
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You make some very good points and even some that I never really thought about. Thank you for the good post!
You really make it seem so easy to brand your company but I find this matter to be really something complicated which I think I would never understand. It seems too complex and extremely broad for me. I’m looking forward for you guys to make my business cards, better to give the professional design team to brand my company
These look very well done. I love how simple yet professional they are. I wouldn’t think to use the information you have said above. It surely will appeal to people who are new to a company. I believe that is a stamp (?) which really makes a nice touch. I certainly wouldn’t have thought to combined those pieces together for that kind of photo. Well done.
Really appreciate you sharing this info about business card designs. Thanks Again. Really Great. Mathie
Thanks, it was a good read.
I ordered a bunch of these cards with my company logo on them , they were a huge success!
I’d definitely add my social handles. The only thing is to make sure that they’re going to be your permanent sites. If you aren’t an avid Twitter user, I’d just focus promoting your FB or IG site — whatever you’re using most effectively first!
Branding stationary is so stinking cute. I love getting a letter from a business’ official brand and letterhead. It looks good and makes me feel like they really invested in things. Keep it sharp and keep it customized.
I have to agree that every brand, especially small businesses that have to face a competitive market, requires a properly designed brand image. I think that a big part of it is your logo, Facebook business page and and digital business card.