Since then, business owners have only one fear—the fear of not getting customers to sell their products or services. It’s fair to say getting customers is twice as difficult these days compared to the past because of the deluge of information people are exposed to every day. These pieces of information keep them distracted and sometimes deviate them, which is a big challenge for businesses that want people’s attention on them.
For small businesses, this challenge is highlighted many times over because of the competition. If your small business is struggling to gain traction due to this same reason, read this article for ways you can successfully compete with larger businesses.
One struggle in business is increasing customer base long term. What several business owners typically do is turn to marketing experts for viable strategies, not only to attract prospects but to keep existing customers for as long as possible.
If one of your concerns is to increase your long-term customers, this article is for you. This will be covering some helpful tips to win customers and effortlessly make them remember you most of the time.
Engage in Social Media Channels
You should be aware of where your would-be customers are—in social media. People are increasingly spending time on social media, like Facebook, Instagram, and Twitter to connect and build a strong network.
Instagram, in particular, is a platform that offers a huge opportunity for networking and marketing. If you don’t have any clue how to use Instagram to market your small business, click here for tips.
Engaging your customers is essential, so they don’t forget you. There are several ways to do this using social media. You can:
- Reply to questions and mentions on social media
- Post content that your customers want to read
- React to likes, comments, and shares
- Post jokes to make your followers feel your “human”
- Post about happenings in the office
If you keep your existing customers engaged, they’ll continue to visit your page. This is helpful if you have new product launches or important announcements.
While you engage your current customers, also locate possible people who might be interested in your business. How do you do this? Check who liked, commented, or shared your posts. If you get likes or comments from non-followers, consider them as prospects. If some of your existing followers have shared your post, check who reacted with your post on their wall. If their friends do, it means they might be interested. Reach out to them and invite them to like your page. This way, you get new followers.
You don’t have to spend the whole day to engage with your customers. A few minutes every hour will do. What you should focus on is to connect with them consistently. Why? Because doing so makes them feel they’re being heard.
If they feel they’re being listened to by you, they will reciprocate in ways they know, like sharing or recommending your posts to their network. If this happens many times, you’ll be on the right track to building a lasting customer base.