Running a small business today pretty much feels like a battle to get noticed among a sea of competition. The odds aren’t in your favor from the start, and while things like budget constraints and the occasional bad review don’t shake the more established players in your industry, they can be a death sentence for little old you.
But when you’re the little one fighting for survival, you learn to use every trick in the book. This is why things like guerilla marketing came to be in the first place. Well, that, and people realizing how successful it could be when done right. In any case, if you’re one of the underdogs in your industry hoping to gain a firm footing as an entrepreneur with a vision, you should hire a digital marketing consultancy.
Today, we’re going to talk about ways that small businesses can market themselves to make a real difference in how to know your business performs.
Go Where the People Are
It makes perfect sense when you think about it, but have you wondered where the people are even these days? What if we told you that Instagram and Facebook were falling in popularity among the masses? Well, with Instagram rolling out new features to focus more on video content, it’s going to happen sooner or later.
TikTok is the best way to reach a young audience with your content. That’s why more and more small businesses are opening up accounts and putting content out there on the app. Make your content addictive, fun to watch with one of the best TikTok filters for selfies from Facetune, and maybe a little informative. Once you get those things right, all you have to do is sit back, gather views, and watch as they convert into actual sales.
The first thing on our list is guerilla marketing. With the right permits and authorizations, an eye-catching piece of graffiti on a crowded intersection or putting on a show in a crowded event can really get people talking.
Once people notice you and ask questions about who you are, what you do, and what you’re doing there – you’ll get your business rolling.