Important social media tools every small business should know

Learning About Instagram Impressions, Tracking, Improvement, & More

Browsing through social media feed may be fun, but things change when you get to the backend where all types of data store, such as impressions, reach, and engagement. Suddenly, it feels like a new universe. While you don’t need to bother about these stats if you are just a casual user, your dependence on them heavily increases when you run a business or try to make money through this social media channel. So, let’s focus on impressions right now.

How do impressions differ from reach and engagement?

It precisely refers to the number of times a user passes by your post. It considers the encounters with your count. For example, if one person saw the same content twice, the impression for that post on Insta will be two. However, if you check the reach, the count will be one because it recognizes unique views or visitors for an uploaded post. Since impressions indicate growing awareness about your brand, it becomes a critical insight for the business. Or, precisely, you can expect more conversions or views based on this metric.

As hinted at already, reach considers the number of unique views on a post. On the other hand, engagement stands for the number of times someone shared or saved your content or commented, liked, or followed the same. Tagging your profile or mentioning your brand, using a brand-related hashtag, sending DMs, and visiting a story or link are some more examples of engagement. However, engagement and engagement rate are also two things. Engagement rate compares interactions VS viewership of the post. For example, suppose you got 100 visitors on a post. But only 50 of them reacted to it. Therefore, your engagement rate will be 50 percent.

Knowing the difference between reach and impression is quite essential to measure the performance of your campaigns. Hence, you can simplify these things by remembering that reach indicates the total number of people and impressions count the number of times someone saw your content.

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 How to track impressions on Instagram?

It is simple to track this metric. First, you visit the insights dashboard where all data store. Next, you can go to ‘activity,’ scroll down to find the option of impressions. If you wish to check the impressions on the latest post, you can click on it and then insights. You can see the result at the bottom.

Why focus on impressions?

You can worry about showing too many ads to your audience. You would want to keep a tab on this to figure out how many impressions they receive. If something attracts just a few or nothing, it is a signal that there is a requirement to tweak the content. Considering all this, it becomes essential to go deeper into this metric. For example, you would want to learn how many impressions you can expect from a single user on average. Going by experts, users should see an ad multiple times as this demonstrates familiarity. Advertisers call this “effective frequency,” which stands for the number of times a user comes across your ad before interacting with it.

Some businesses recommend that three exposures can also suffice when it comes to raising awareness. However, it would be best to remember that effective frequency can vary based on business nature, products, and services. If you want to know what can be a reasonable expectation for your type of brand, you can study a competitor’s activity in your space to get some idea.

How to leverage impressions?

Since impressions get your brand or business noticed by the target audience, it is worth improving. The more you appear on their feeds, the more you have exposure. While organic methods are integral to the process, you can consider buying Instagram impressions from LeoBoost or any credible agency to attain the ultimate goal. Do you wonder if this the right strategy? You need to apply authentic tactics to increase sales. Hence, it can be a reliable tool in your marketing arsenal. When you indulge in impressions and reach, you essentially work toward improving your engagement rate and conversions. Besides, this activity is also critical for pushing your organic game forward.

In a rapidly growing space, you cannot wait for things to evolve at their pace. You have to decide their momentum. Ultimately, you see all the data, study and compare them to meet your business objective. If you don’t maneuver your actions, you may not enjoy the outcome as much as you had expected. And it can be due to the slow rate and delays.

In this context, you need to know that impressions can become better as your brand becomes bigger. Still, at every stage, there will be a need to push for a specific cause. Buying Insta impressions, reach, or engagement can come in handy in those situations. Don’t worry about the cost. Some credible third-party agencies offer a bulk of them for a tiny amount.

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8 Important social media tools every small business should know

Online businesses need two forms of representation; first in the form of a dedicated website and second in the form of social media. For that, we need great social media tools. Let’s break it further. Websites grab traffic from two sources; the first is an organic one, which comes from search engine pages; the second one comes from social media links. For any new website or an online business, social media presence is a must thing. The reason is quite obvious; an average internet user spends more time on social media than any other website.

Well, making a dedicated social media page is not enough. A business needs to monitor the performance of its social media page, to evaluate its effectiveness. It is essential that website owners keep a check and balance of how social media presence is impacting their business.

Here are the 8 tools social media tools that small businesses must need to know about.

social media tools

Agora Pulse

Agora Pulse

Agora Pulse is a multi-tasked manager social media tool. It helps you to manage Facebook, Twitter, LinkedIn, Instagram, and Google +; all from one single platform. Apart from serving as an analyzer tool, Agora Pulse allows handling social media in a much easy way. It offers post-scheduling, auto-moderation, usage by multiple members, and other such features. It also allows interacting with followers and figuring out more active of them.


EveryPost is the perfect social media manager plus analyzer. The tool is one of the most fantastic social media tools. It allows posting the same content on multi-channels including Facebook, LinkedIn, Pinterest, Tumblr, Twitter and Google+.  It also acts as a content management tool due to its function of customization. You can fetch a post from any other source, customize it and then post it on various channels.

Apart from this, EveryPost also offers flexibility of managing team work. So many members can manage the social media accounts by using the same tool.


HootSuite is amongst one of the most popular social media tools. The most important use of this tool is managing all of the social media accounts of your business, through one single app. Hence, there doesn’t remain any need of opening so many tabs, just for switching from one account to another one. Popular social media account that you can manage using HootSuite, include, Facebook, Google+, LinkedIn, WordPress, Twitter, Mixi and Foursquare.

HootSuite also offers the scheduling feature for automation of posts. Customization feature of HootSuite is just a plus. Free as well as premium versions of the tool are available.

Google Analytics

Google Analytics

Google Analytics has generally reserved a tool for analyzing the search engine ranking of any website. The tool is equally effective for gauging social media performance as well. A good feature of Analytics is that it is free and everyone can use it. Hence, beginners who can’t afford advanced social media tools can get accurate insights. Google Analytics offers social media reports. It also offers a single sharing platform for catering to multiple social media posts.


Buffer is another interesting, easy to use and much features social media analytics tool. Most prominent function of Buffer is to schedule any social media post. If you find any post interesting, then click on it and add it to the buffer extension. The post would automatically get posted on the selective social media channels. Buffer is also widely used tool by online businesses. It is equally popular among startups as well as Pros. It can manage the social media accounts including, Facebook, Twitter, LinkedIn and Instagram.

Free version of the Buffer is available; luckily paid version is also not too much costly.


Feedly offers you an opportunity to act as a curator in the best way. The way Feedly works is very much unique comparing to the other social media tools. It lets the online businesses to get an insight into what is trending. It compiled popular discussions in the form of a magazine and helps you in decision making. When it comes to scheduling of posts then Feedly does its task by integrating with Hootsuite and Buffer.


This social media tool offers an edge on posts scheduling. Unlike, other tools, it offers to make a scheduling library that further makes the task easier. In this way, you are saved from the hassle of re-posting while gaining an equal amount of attention. Making of a library also offers a complete customization in term of content.


Bitly is another popular and widely used social media analytics tool. It is more specific for e-mail marketing. It also helps on managing Twitter and Instagram posts. Apart from giving the insights about social media traffic insight, Bitly is also a popular link shortening service too.

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Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online cannot and will not be held liable for any action taken as a result of using the information in this article.

2021-06-07T08:30:31+00:00Comments Off on Important social media tools every small business should know

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