Do you know what features an ideal logo needs to have to be feasible in your applications, efficient in transmitting your message and memorable to consumers? Much more than simply identifying a company, the ideal logo needs to convey, through its shapes and colors, the values and the corporate essence, in order to create a compatible and trustworthy connection with the target audience.
And, truth be told, but many logos I see out there do not fulfill their basic and fundamental functions for proper and efficient communication of a business. So if you already have a company and you are thinking of giving a rebound to your visual identity, or if you are starting a new business and want to start on the right foot, then read this article and know the five basic principles of the logo ideal for your business.
It is not because your company sells cars that you necessarily need to put a car as a symbol of your logo. See the Apple example. The name is apple, the symbol is a bite apple, but the company sells computers, tablets and smartphones. There was no connection between one thing and another until Apple came up and made the bite apple a world-known brand. Designing a logo does not have much difference by designing brochures; both of them require out of the box thoughts. Likewise when you buy cheap brochure printing online, ensuring that what you display in your brochure is interesting creative content is very important.
Let’s imagine that a dental clinic is in need of a new logo. Where will the originality of the mark be, if a symbol representing a tooth is created? How many thousands of dental clinics no longer use this element as a symbol of their brands? It is not forbidden to use elements that literally represent your business, but try to use it only if the concept and visual solution are strong enough to validate and sustain its use. Very basic shapes and free, stylized typographic fonts should also be avoided, because just as you had the idea of using them in your logo, you can be sure that thousands of other people have also had the same idea. So when creating a typographic logo or typography is a prominent element, the ideal is to create it from scratch, or if you use an existing font, try to modify it to give the brand more originality.
The ideal logo needs to be consistent and honest with what you want to communicate and who you want to communicate with. It is not enough for a company to have a beautiful logo if it is not well aligned with the business and its target audience. Much more than pleasing the company owner, an efficient logo needs to create a connection with consumers, for what good is having a “pet” logo if your audience does not identify with it. It would be great if the world revolved around our thinking, but that’s not how it works. So it is important to know very well the market in which your business is inserted, and your target audience, before you even start to have ideas and think that they are the solution. In order to have an efficient logo that is perfectly aligned with the business, it is necessary to leave aside the considerations and seek to answer some fundamental questions, not only for the creation of the logo, but also for the definition of all the communication of the company.
Based on the answers to these questions, you can come up with a range of textual information and visual references that will broaden your view of the business as a whole and help you set the path to follow. After reviewing this information, you will have a better idea of where the logo will need to be applied, which visual language should be worked on, which typographic fonts will be most appropriate, what colors can be used, and so on.
The ideal logo needs to communicate efficiently, and this does not mean that it needs to be blatant and exaggerated, full of bright colors, complex details and visual effects, because the more information and elements make up the logo, the longer it takes for the brain to process all this information in order to understand it, which will consequently hamper its memorization.
Contrary to all this, an efficient, memorable and pleasing logo in the eyes of the consumer needs to be simple, clear and visually balanced. Take as an example the largest and most valuable brands in the world, most of which have simple but striking logos, because they use only the essential to transmit the message quickly and efficiently. Another interesting detail is that many famous brands are typography-only or have only one color, proving that a logo does not need many details or colors to be efficient and memorable.
Some other important points that should be taken into account are:
– Do not use more than two fonts;
– Use good legibility fonts;
– Avoid using more than three colors;
– Use colors that give a good contrast.
If you want your business to have the ideal logo for many, many years, then forget the current trends and invest in a timeless style as trends change and the logo that looks perfect today can become outdated in a short time, necessitating of a redesign for its update. Using logo colors, typography, and visual effects that are on the rise may seem interesting right now, but in the future it could be a great loss to your pocket if you have to invest in a new visual identity, not counting the time it takes the public becomes familiar with the new brand again.
Much more than innovative, the ideal logo needs to be functional and applicable to any type of physical or digital media, whether it is on the front of a store, visiting card, and employee uniform or company website. It must also be expandable in large formats without losing quality, that is, without getting pixelated. However, to be enlarged without losing quality, the logo needs to be created in a vector program, such as CorelDraw or Illustrator, and also be saved in vector-preserving formats.
Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that DesignFreeLogoOnline cannot and will not be held liable for any action taken as a result of using the information in this article.