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Best Tips For Designing Your Own Brand Logo

Did you know that the design of your brand logo could build or break your business image? Studies show that most people find images more attractive than plain text. For example, a long sentence is hard to recall compared to a single image, regardless of how complex the image is.

The secret to great brand identity is that it’s not only memorable and beautiful but also tells a story about your small business. This is exactly what a small business or a side hustle needs to do to get the kind of attention that it requires. As a result, it needs to have all the right marketing tools in order for it to stand out.

1. Understand Your Business Brand

Before you start the process of designing your brand logo, you have to understand your brand. So, write down everything that pertains to your target business, brand, and target market. Know your brand ideology and the inspirations it holds for the future.

2. Reflect the Nature of Your Business

You have to be sure that your brand will represent your business. The colors and images you select for the logo and brand must align with your business, products, and services. Your target customers will get your messages if the design reflects the nature of your small business or side hustle and its attributes or values.

3. Include All The Right Brand Logo Elements

First of all, remember that it is not the size of a logo that is most important, but rather what it says. That means that you should try to include all the elements of a good logo. Whether it be an image or symbol, make sure that it does not appear too small and that it is easy to read. As long as it fits with the rest of the logo design, then you’ll be fine. You also need to ensure that it conveys an appropriate message.

Take a look at the following important elements:

• SEO Compatibility: Your brand should also rank in search engines. For instance, if potential clients search your company name in Google, the search engine should be able to display your logo as well. An SEO expert can help you attain this goal.
• Color, Theme, and Typography: Your design should strike a perfect balance in terms of color combination, theme, and font or typography.

4. Keep Things Simple

The second most important tip for designing a logo is to keep things simple. Even if you have a wealth of design knowledge, remember that you will not have the budget to hire a professional designer to do the work for you. Instead, it is best to use basic designs, which can be implemented by anyone, particularly those who have good graphic design skills. The good thing about this is that it isn’t going to take up too much space on your company letterhead, or other documents. All it needs is a good color scheme and a tidy design.

5. Capture Your Target Audience

A professional branding should capture its target audience by its appearance alone. It should be able to convey the essence of your business through its design. However, if you are unable to communicate your message to consumers through your logo, then you might as well hire someone else to do so. There are professional designers trained specifically in this field. Here’s how a designer can help you capture your target audience for your marketing business:

• A good designer can be creative and imaginative, with an eye for detail and balance.
• Creating unique designs is a critical point to consider when you are designing a logo for a business. A good designer should have a vision and ideas about what he wants to achieve and how he wants to portray it through his logo.
• An expert will be able to sculpt the perfect branding taking into consideration the target audience and the kind of business you have.

6. Consider Scalability

One thing to consider when you’re thinking of getting into brand logo design is whether or not it is scalable. As the name suggests, this is a feature that is required by graphic design software. The size should be adjustable to fit the dimensions of the website on which it’s being designed.

If your symbol is not able to be scaled, then you might lose a lot of customers because they will have to wait for your website to be developed and redesigned, which may take even longer.

7. Choose The Best Color Scheme for your brand logo

Color combination is another important factor in creating a powerful brand logo. You can add as many as you like, as long as they complement each other. If you want your brand image to be more colorful, experiment with many different colors before just slapping them all together.

Choose a color scheme that complements your product or service and also gives the impression that you are a leader in your field. For example, if you are a small business owner selling a few items and you have just launched your website, you should use colors that reflect your business with a sense of confidence and real presence.

8. Make Sure Your Typography Is Easy To Read

The next important element of the design is typography. Your logotype must be easy to read and should follow a certain pattern. The colors must contrast with your branding, yet also compliment it so that you create the appearance of unity and balance.

Make sure that it is as simple, as legibility is paramount. This is especially important if you want to convey a strong verbal message to customers; you want everything to be clear and straight to the point. Of course, this also applies if you want to make sure that it is easily understandable for your target audience.

9. Use The Right Brand Logo Design Tool

The online logo maker tool will help you to create the best design possible. It will allow you to preview your design in real-time, type your name, add your slogan, change colors and fonts to your liking, and much more. This will give you a clear idea of its final look and image.

10. Select a Good Design Style

Several elements come into play during the selection of the design style of a logo. They include shapes, colors, typography, and graphics. Deciding what each element should do for your brand logo is essential. It will allow you to approach the logo design process systematically. Here are the styles to consider during the selection.

• Classic: A trendy business brand identity can be exciting but it can look outdated very fast. On the other hand, a classic style has long-lasting power and it will help you reach a wider audience. The aesthetic will keep it simple and there will be no need of venturing out into crazy graphics, color palettes, or fonts. A classic style will tell your target audience that you are down-to-earth and reliable.

• Vintage or Retro: Retro or vintage design has been on trend for a long time. A vintage design style will remind your target audience about the past and it is, therefore, the best choice if your goal is to tell your customer the history of your agency and you do everything right. Brown and beige color palettes will fit this style perfectly.

Luxury Retro Vintage Logos

• Minimalist and Modern: Brands choose clean and minimalistic styles when their goal is to communicate that they are modern and fresh. This style employs minimal details, simple lines, and more white space. Therefore, the result is usually sleek logos. Such a style will show your target customers that your brand is cool, up-to-date, and knows what is important in the industry.

• Fun and Quirky: This is the best choice for agencies targeting young customers. Fun and quirky styles are beautiful and colorful. They also feature illustrations or symbols to make a friendly positive vibe. They can help your business shine.

• Handmade and Handcrafted: A handcrafted branding will transmit a clear message. It will show that your brand is individualistic and prefers handmade quality. This style works perfectly when combined with aesthetics like vintage. Still, you can combine it with the minimal style for a bright and sophisticated look.

Conclusion

Now that you are more knowledgeable about some of the most crucial aspects of brand logo design, it is vital that you understand them before you get yourself a professional designer.

When designing your business brand identity, you need to keep in mind that this is not the only way in which you can communicate with your target audience. As long as it is easy to read, understandable, and memorable, your brand logo will be effective. A good color scheme and clear typography will also put you on the map, and familiarize your company’s image in the mind’s eye of potential customers everywhere.

If you didn’t find the perfect ready-to-use template, consider hiring a professional to design the logo or brand if you do not have the needed skills. A professional will ensure that your brand or logo communicates your skills, respect, customer support, patience, and professionalism.