Best Tips For Designing Your Own Brand Logo
Did you know that the design of your brand logo could build or break your business image? Studies show that most people find images more attractive than plain text. For example, a long sentence is hard to recall compared to a single image, regardless of how complex the image is.
The secret to great brand identity is that it’s not only memorable and beautiful but also tells a story about your small business. This is exactly what a small business or a side hustle needs to do to get the kind of attention that it requires. As a result, it needs to have all the right marketing tools in order for it to stand out.
Understand Your Business Brand
Before you start the process of designing your brand logo, you have to understand your brand. So, write down everything that pertains to your target business, brand, and target market. Know your brand ideology and the inspirations it holds for the future.
Reflect the Nature of Your Business
You have to be sure that your brand will represent your business. The colors and images you select for the logo and brand must align with your business, products, and services. Your target customers will get your messages if the design reflects the nature of your small business or side hustle and its attributes or values.
Include All The Right Brand Logo Elements
First of all, remember that it is not the size of a logo that is most important, but rather what it says. That means that you should try to include all the elements of a good logo. Whether it be an image or symbol, make sure that it does not appear too small and that it is easy to read. As long as it fits with the rest of the logo design, then you’ll be fine. You also need to ensure that it conveys an appropriate message.
Take a look at the following important elements:
- SEO Compatibility: Your brand should also rank in search engines. For instance, if potential clients search your company name in Google, the search engine should be able to display your logo as well. An SEO expert can help you attain this goal.
- Color, Theme, and Typography: Your design should strike a perfect balance in terms of color combination, theme, and font or typography.
Keep Things Simple
The second most important tip for designing a logo is to keep things simple. Even if you have a wealth of design knowledge, remember that you will not have the budget to hire a professional designer to do the work for you. Instead, it is best to use basic designs, which can be implemented by anyone, particularly those who have good graphic design skills. The good thing about this is that it isn’t going to take up too much space on your company letterhead, or other documents. All it needs is a good color scheme and a tidy design.
Capture Your Target Audience
A professional branding should capture its target audience by its appearance alone. It should be able to convey the essence of your business through its design. However, if you are unable to communicate your message to consumers through your logo, then you might as well hire someone else to do so. There are professional designers trained specifically in this field. Here’s how a designer can help you capture your target audience for your marketing business:
- A good designer can be creative and imaginative, with an eye for detail and balance.
- Creating unique designs is a critical point to consider when you are designing a logo for a business. A good designer should have a vision and ideas about what he wants to achieve and how he wants to portray it through his logo.
- An expert will be able to sculpt the perfect branding taking into consideration the target audience and the kind of business you have.
One thing to consider when you’re thinking of getting into brand logo design is whether or not it is scalable. As the name suggests, this is a feature that is required by graphic design software. The size should be adjustable to fit the dimensions of the website on which it’s being designed.
If your symbol is not able to be scaled, then you might lose a lot of customers because they will have to wait for your website to be developed and redesigned, which may take even longer.
Choose The Best Color Scheme for your brand logo
Color combination is another important factor in creating a powerful brand logo. You can add as many as you like, as long as they complement each other. If you want your brand image to be more colorful, experiment with many different colors before just slapping them all together.
Choose a color scheme that complements your product or service and also gives the impression that you are a leader in your field. For example, if you are a small business owner selling a few items and you have just launched your website, you should use colors that reflect your business with a sense of confidence and real presence.