Social media remains a major part of people’s lives. Millions of people use social media daily to interact with friends, get information, and to help out their businesses. With so many people on these platforms, it makes sense that businesses would start to incorporate social media marketing into their ecommerce marketing stack.
While businesses may use social media when they market, is it really worth the time and effort? You have to plan out your strategy and know how to use social media to get the most out of it. If you want to see why social media marketing can help your ecommerce, you should read through this article and apply the ideas in it.
1. Why Social Media Matters
While social media provides ways for people to communicate with each other, will these benefits help out your business? Sure, you can use it to help your email or SMS marketing platform, but why does social media matter when it comes to sales? Here are some statistics to support using social media marketing for your e-commerce.
Not only do consumers spend over 300 billion dollars online, but nearly 3-out-of-4 people use social media to help them make purchases. This increases their odds of purchasing from you by 43% and roughly 1-out-of-20 of your sales will happen because of social media. With statistics like this backing it up, why wouldn’t you use social media?
Even if 6-out-of-10 small and medium-sized businesses gain customers through social media, some businesses don’t use it. You must understand that social media takes lots of effort for a business to use correctly. To use social media in a way that benefits your business, you must reach out to your customers and do your best to interact with them.
2. The Benefits of Social Media Marketing
Even after mentioning the statistics above, your business can benefit in multiple ways by using social media for its ecommerce marketing. For example, you have these other benefits that you can enjoy through social media marketing.
- Gain more interactions with your customers.
- Increase customers’ trust in your business.
- Show your customers that you care.
When your business uses social media, you can directly talk with your customers. When you make posts, make sure to reply to people that comment. Show appreciation to others by liking their posts when they mention your business or if you just want to show them support.
As you interact with customers and show them information about your business, they will increase their trust in you and know that you care. This happens even quicker if you like their posts and comments. This process of interacting and using social media allows you to use your actions as a way to show them that you appreciate their support.
Customers appreciate businesses that make an effort to show consideration and care towards them. After all, your business depends on customers to succeed, so use social media as a tool to advertise your business while interacting with your customers.
3. Important Platforms for Ecommerce
When it comes to social media, you have so many platforms that you can choose from. How do you even determine which one would help out your business the most? While you should use as many social media platforms as possible, you can also look at statistics to figure out which platform will help your business.
These statistics show that over two billion people use Facebook every month. Since the next three highest ones are text-based social media platforms, you then have Instagram as the next one that your business could use. If we were to go off of these statistics alone, then you would think that all businesses should use Facebook, but there’s more to it.
Important Platforms for Ecommerce 2
You need to consider your target audience and demographic. While Facebook has the most users, your business may want to use Snapchat if you aim your products at young adults. However, if your business targets people in their 40s, then you may want to try LinkedIn or Pinterest.
Make sure to look over the numbers and find out which social media channels work best for your target audience. Statistics will work as general guides for you, allowing you to see which social media platforms will benefit your business.
4. Best Tactics for Social Media Marketing
Even if you can find a social media platform that works for your business and you want to use it for your ecommerce marketing strategy, it won’t matter if you don’t use the right tactics. There are many approaches that a business can take for social media. Look over these three tactics to get yourself started.
- Come up with a plan and set goals.
- Keep your channels consistent.
- Use automated marketing software.
If you want your business to succeed when using social media, then you need to create a plan and set goals. Figure out what metrics you want to measure and how high you want them to be. This will help you to work towards those goals and create plans that will guide you.
You should also do your best to keep your channels consistent with each other. Keep them in the same style and also try to post on them consistently. No one wants to follow a page that posts once a month, so try and post multiple times a week. If you don’t want to worry about making posts on your own, look into different types of automated software.
Apply these tactics and look into other strategies so that you can find out which ones will help your business to succeed.
5. Improving Sales Through Social Media
While you can use social media to increase customers’ trust in you and increase your interactions with them, you should make sure to improve your sales when you use it. These sales funnel works as a guide to increasing sales through social media.
This funnel shows that you help customers transition between acquisition, activation, and absorption. This means that you get them to join your social media channels, get them involved, and then get them to buy from you. You can help them through the process by interacting and inviting them to learn more about your business. Here are a few examples.
- Acquisition: Use other platforms to invite customers to follow your social media pages.
- Activation: Make posts on your social media platform that encourage people to click on links and comment on posts.
- Absorption: Make posts or send messages containing specific deals and offers.
Effective social media marketing comes down to being social with your customers. This process works because you have the chance to directly invite your followers to act and buy products from your business.
Social media will continue to thrive and remain a part of people’s daily lives. Your business will benefit from finding ways to use social media in its ecommerce marketing strategy. As you do some research and try out the tactics mentioned here, you can help your business to effectively use social media and find more customers.
Make sure to look for ways to improve your strategy as you use social media marketing to help your ecommerce. As you do so, you can keep adjusting your strategy to make your social media accounts better and more appealing to your customers. This will help you to grow, gain more followers, and make more money as you effectively use social media.